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Cognitive Empowerment Resulting in Environmental Sustainability Improvement (CERES+). Human-Machine interaction in Industrial Vehicles through an innovative Augmented Reality System.

Total Cost €


EC-Contrib. €






Project "CERES" data sheet

The following table provides information about the project.


Organization address
address: BERGDALEN, 5 (1104)
postcode: 17279
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Sweden [SE]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-08-01   to  2020-01-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    OPTEA AB SE (SUNDBYBERG) coordinator 50˙000.00


 Project objective

Cognitive Empowerment Resulting in Environmental Sustainability Improvement (CERES).

Vehicles used in industrial applications, such as in agriculture, forestry, construction (or earth moving), and mining, are increasingly empowered by digital information (i.e., sensors) in their production. This evolution has many benefits but there might also be negative side effects. Operation of industrial vehicles can be related with cognitive challenges and high mental load. For example, already today the working situation of a forestry harvester operator has been compared to that of a fighter pilot. Optea has developed the first high Field Of View (FOV) Head Up Display’s (HUD’s) that supports augmented reality, for forestry and agriculture. Blending system information with the real world, which enhance situational awareness of operators on the field without unduly exert their vision and cognitive power or forcing them in unnatural positions. Optea system is the only HUD 'plug and play' system already tested in relevant field capable of solving several specific applications needed in the targeted off-highway vehicle markets Optea HUD will in fact 1) allow for a higher vehicle productivity, 2) lower threshold for new drivers (including young workforce and women), 3) increase safety, 4) offer ergonomic improvements, 5) lower fuel consumption derived from smarter vehicle operation. According to a study by Global Information Inc. , the global off-highway vehicle market is expected to register a CAGR of 7.79% between 2018 and 2023 and will reach a market size of over 35 B€ by 2020. Optea is gearing up to capture the leading position as provider of HUD systems in Europe by 2023. The CERES SME Phase 1 project will study the feasibility for commercialization and commodification of the Optea technology into sellable products for the off-highway vehicle market.

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The information about "CERES" are provided by the European Opendata Portal: CORDIS opendata.

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