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CoachingRituals SIGNED

Coaching as a social ritual: acting on people in a liberal-individualistic society (parenting, education, mental health care)

Total Cost €


EC-Contrib. €






Project "CoachingRituals" data sheet

The following table provides information about the project.


Organization address
postcode: 1000
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Belgium [BE]
 Total cost 1˙499˙686 €
 EC max contribution 1˙499˙686 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2019-STG
 Funding Scheme ERC-STG
 Starting year 2020
 Duration (year-month-day) from 2020-09-01   to  2025-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

The major goal of this project is to establish a greater understanding of the pervasive and elusive practice of coaching (empowering people so that they produce themselves the changes they need) as a ritual action which is specific to liberal-individualistic societies that support the idea of a hidden potential in each of us.

This project will focus on the ways the coaching logic transforms three specific common social activities (parenting, teaching and mental health care) that have traditionally been characterized by an asymmetry between a person in a lower position and a person in a higher position. The multiplication of coaching devices in these fields however signals a loss of legitimacy of this feature. Through a comparative and empirically-grounded perspective, we will make the coaching ritual, its language game, applications and effects, into salient analysers of how we act nowadays on other peoples’ behaviour and emotions.

We will combine three levels of analysis: the macro-level analysis of the transformations of the moral environment, the meso-level analysis of the institutional and actors’ practices and the micro-level analysis of coaching ritual’s effects. Macro-level will require an international comparison between the United Kingdom, Italy, and France/French-speaking Belgium. Meso and micro-level will focus on the last area.

The study will also combine three methods: a comparative content analysis of controversies, participant observations of coaching performances in 6 different contexts, and semi-structured interviews with around 100 participants (coaching promotors; parents, teachers, caregivers providing coaching; adolescents, students and care receivers to which this logic is applied).

By taking the coaching ritual seriously and keeping at distance celebration or criticism, this project seeks not only to produce new theoretical knowledge, but also to shed light on coaching-related tensions and raise awareness among stakeholders.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "COACHINGRITUALS" project.

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The information about "COACHINGRITUALS" are provided by the European Opendata Portal: CORDIS opendata.

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