INCLUDIS

Designing Inclusive Products with Image Schemas

Coordinatore	THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF CAMBRIDGE    more  Organization address address: The Old Schools, Trinity Lane city: CAMBRIDGE postcode: CB2 1TN contact info Titolo: Ms. Nome: Edna Cognome: Murphy Email: send email Telefono: -334722 Fax: -334167
Nazionalità Coordinatore	United Kingdom [UK]
Totale costo	0 €
EC contributo	86˙784 €
Programma	FP7-PEOPLE Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
Code Call	FP7-PEOPLE-IEF-2008
Funding Scheme	MC-IEF
Anno di inizio	2009
Periodo (anno-mese-giorno)	2009-07-01   -   2010-06-30

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF CAMBRIDGE  Organization address address: The Old Schools, Trinity Lane city: CAMBRIDGE postcode: CB2 1TN contact info Titolo: Ms. Nome: Edna Cognome: Murphy Email: send email Telefono: -334722 Fax: -334167	UK (CAMBRIDGE)	coordinator	86˙784.33

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 Obiettivo del progetto (Objective)

'By 2020, one in every two European adults will be over 50 years in age. As old age brings along reductions in sensory, cognitive, and motor abilities, product development methodologies have to adjust. While sensory and motor abilities are relatively straightforward to measure, cognitive abilities are more elusive. The proposed project is concerned with developing and testing a framework model of cognitive abilities that helps practitioners in designing more inclusive products. The goal is to minimise the number of people excluded from or who experience difficulty with using mainstream products. More specifically, the objectives are (1) to develop an integrated framework of cognitive functioning for inclusive design, (2) to test the predictions of this framework for different products and verify their fitness for practical purpose, and (3) to derive and evaluate practical guidance that results from this framework and from the empirical findings. The integrated framework combines a traditional model of human cognition with image schema theory – an account of subconscious knowledge representation that predicts to be useful for inclusive design. The project allows extending the fellow’s previous research on image schemas in the domain of inclusive design for which the host institution has a renowned expertise. The new competencies acquired by the fellow during his stay in the host institution will contribute to the development of his scientific career and future research.'