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PRIME

PRIME (Push Relevantly to Increase Mobile Engagement)

Total Cost €

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EC-Contrib. €

0

Partnership

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 PRIME project word cloud

Explore the words cloud of the PRIME project. It provides you a very rough idea of what is the project "PRIME" about.

sensory    36    mining    anticipates    tak    initial    notifications    uuml    data    facto    time    sent    active    accordingly    tablets    cloud    details    machine    frustration    26    learning    forecasts    tremendously    62    mobile    2013    patterns    create    pave    equal    retention    decreased    leap    became    customer    near    rates    matching    sending    dynamic    enhanced    rapid    anticipate    de    algorithms    notification    insights    benefits    10    revenues    service    document    done    turn    demonstrated    send    owners    refer    technological    models    satisfaction    billion    carelessly    globally    variety    pattern    interaction    turkey    tablet    home    proliferation    relevantly    human    analyzing    communication    messaging    context    international    sms    prime    model    21    engagement    council       computer    scientific    smartphones    grown    smartphone    immediately    2014    2018    push    either    big    published    tool    gathering   

Project "PRIME" data sheet

The following table provides information about the project.

Coordinator
DONE ILETISIM BILGI SISTEMLERI VE YAY. SAN. VE TIC. A.S. 

Organization address
address: ESKI LONDRA ASF. CAD. KULUCKA MERK. B1 BLOK APT 15 1B/403
city: ESENLER
postcode: 34710
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Turkey [TR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2014
 Duration (year-month-day) from 2014-10-01   to  2015-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DONE ILETISIM BILGI SISTEMLERI VE YAY. SAN. VE TIC. A.S. TR (ESENLER) coordinator 50˙000.00

Map

 Project objective

'The rapid growth of smartphones and tablets pave the way for proliferation of a variety of mobile applications. Push notifications, which provide enhanced communication when compared to SMS, became the de facto messaging tool between application owners and mobile users. However, push notifications are still sent carelessly which results user frustration, low open rates (10%) and decreased user retention.

PRIME (Push Relevantly to Increase Mobile Engagement) is cloud service which aims to create the next leap in push messaging by gathering various sensory information from mobile devices analyzing big data and providing real-time insights by using machine learning, data mining and home grown pattern matching algorithms. PRIME will anticipate mobile users’ context, and forecasts their needs from previous usage patterns and dynamic models. PRIME will either send relevant push notification immediately or refer it for a more relevant time in the near future.

PRIME anticipates the “prime time” of mobile user and send push notifications accordingly. The dynamic model of PRIME is expected to increase open rates of push notifications among smartphone and tablet users tremendously. PRIME has both benefits to mobile users and mobile application owners. Sending push notifications relevantly increases customer retention due to mobile user satisfaction and increases mobile engagement which in turn increases mobile revenues.

The initial research for PRIME has been done by DONE A.S. and funded by TÜBİTAK (Scientific and Technological Research Council of Turkey). The research findings, which are also published in 'Human Computer Interaction International' 2013 and 2014, demonstrated a 36% user engagement increase and 21% increase in the number of active users. These demonstrated results equal to an impact of 26.62 billion EURO in 2018 globally, whose details are given in the proposal document.'

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The information about "PRIME" are provided by the European Opendata Portal: CORDIS opendata.

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