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PRIME

PRIME (Push Relevantly to Increase Mobile Engagement)

Total Cost €

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EC-Contrib. €

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Partnership

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 PRIME project word cloud

Explore the words cloud of the PRIME project. It provides you a very rough idea of what is the project "PRIME" about.

interaction    tak    time    smartphone    notifications    facto    demonstrated    mobile    notification    rates    uuml    frustration    de    international    details    patterns    machine    forecasts    proliferation    sent    communication    algorithms    done    push    36    big    satisfaction    turkey    2014    model    technological    messaging       analyzing    create    became    26    sending    tablets    cloud    refer    customer    retention    home    insights    owners    service    2018    near    mining    turn    learning    initial    benefits    carelessly    models    grown    published    accordingly    sms    document    leap    tremendously    variety    10    rapid    tablet    62    tool    billion    equal    anticipates    either    sensory    matching    globally    immediately    context    council    gathering    dynamic    21    decreased    enhanced    human    engagement    send    revenues    active    prime    computer    scientific    relevantly    smartphones    pattern    pave    data    2013    anticipate   

Project "PRIME" data sheet

The following table provides information about the project.

Coordinator
DONE ILETISIM BILGI SISTEMLERI VE YAY. SAN. VE TIC. A.S. 

Organization address
address: ESKI LONDRA ASF. CAD. KULUCKA MERK. B1 BLOK APT 15 1B/403
city: ESENLER
postcode: 34710
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Turkey [TR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2014
 Duration (year-month-day) from 2014-10-01   to  2015-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DONE ILETISIM BILGI SISTEMLERI VE YAY. SAN. VE TIC. A.S. TR (ESENLER) coordinator 50˙000.00

Map

 Project objective

'The rapid growth of smartphones and tablets pave the way for proliferation of a variety of mobile applications. Push notifications, which provide enhanced communication when compared to SMS, became the de facto messaging tool between application owners and mobile users. However, push notifications are still sent carelessly which results user frustration, low open rates (10%) and decreased user retention.

PRIME (Push Relevantly to Increase Mobile Engagement) is cloud service which aims to create the next leap in push messaging by gathering various sensory information from mobile devices analyzing big data and providing real-time insights by using machine learning, data mining and home grown pattern matching algorithms. PRIME will anticipate mobile users’ context, and forecasts their needs from previous usage patterns and dynamic models. PRIME will either send relevant push notification immediately or refer it for a more relevant time in the near future.

PRIME anticipates the “prime time” of mobile user and send push notifications accordingly. The dynamic model of PRIME is expected to increase open rates of push notifications among smartphone and tablet users tremendously. PRIME has both benefits to mobile users and mobile application owners. Sending push notifications relevantly increases customer retention due to mobile user satisfaction and increases mobile engagement which in turn increases mobile revenues.

The initial research for PRIME has been done by DONE A.S. and funded by TÜBİTAK (Scientific and Technological Research Council of Turkey). The research findings, which are also published in 'Human Computer Interaction International' 2013 and 2014, demonstrated a 36% user engagement increase and 21% increase in the number of active users. These demonstrated results equal to an impact of 26.62 billion EURO in 2018 globally, whose details are given in the proposal document.'

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The information about "PRIME" are provided by the European Opendata Portal: CORDIS opendata.

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