Opendata, web and dolomites


Consumer Experience Design Model for Mass Customisation

Total Cost €


EC-Contrib. €






Project "CEDMMC" data sheet

The following table provides information about the project.


Organization address
city: POOLE
postcode: BH12 5BB

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 195˙454 €
 EC max contribution 195˙454 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2014
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2015
 Duration (year-month-day) from 2015-09-21   to  2018-09-20


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BOURNEMOUTH UNIVERSITY UK (POOLE) coordinator 195˙454.00


 Project objective

This proposal is an opportunity for a promising academic at the beginning of her career with expertise in user interfaces and user experience to work and train with two internationally recognised centres with expertise in geometric modelling and mass customisation. This collaboration will significantly boost her career progress and will allow her to develop into a mature and professional European Researcher as a leading figure in the subject of mass customisation user experience. It will also establish a long lasting connection between the two Hosts and the Hosts and the Applicant. In mass customisation (MC) creating a satisfying and engaging experience for the consumer is significant, which has been considered as one of the success factors for MC, especially in terms of increasing consumer loyalty. Nevertheless, a number of effort has been made mainly focusing on the technical and business implementation of MC, very little research considers the consumer interaction and consumer experience in MC environment, even though some of them focused on the menu choice design rather than creating an overall experience of interaction, and some of them investigate consumer experience from the manufacture’s perspective rather than the consumer’s perspective. Given these considerations, this research is designed to identify a framework in terms of positive and negative influences of online MC design on consumer experience; identify strategies for initial functional model for MC design based on previous framework; validate the strategies to further develop the model, and use the model to inform the best practice guidelines to provide the design reference and standards for MC.


year authors and title journal last update
List of publications.
2017 Huiwen Zhao, Leigh McLoughlin, Valery Adzhiev, Alexander Pasko
An Evaluation Model for Web-based 3D Mass Customization Toolkit Design
published pages: , ISSN: , DOI:
Customization 4.0 Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017) 2019-05-24
2018 Huiwen Zhao, Leigh McLoughlin, Valery Adzhiev, Alexander Pasko
3D Mass Customization Toolkits Design, Part II: Heuristic Evaluation of Online Toolkits
published pages: , ISSN: 1686-4360, DOI: 10.14733/cadaps.2019.223-242
Computer-Aided Design and Applications 16/2 2019-05-24
2018 Huiwen Zhao, Leigh McLoughlin, Valery Adzhiev, Alexander Pasko
3D Mass Customization Toolkits Design, Part I: Survey and an Evaluation Model
published pages: , ISSN: 1686-4360, DOI: 10.14733/cadaps.2019.204-222
Computer-Aided Design and Applications 16/2 2019-05-24

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