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Between Social Values and Profitable Performance: The Case of B-Corporations

Total Cost €


EC-Contrib. €






Project "BCorp" data sheet

The following table provides information about the project.


Organization address
postcode: 40003

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website
 Total cost 158˙121 €
 EC max contribution 158˙121 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2014
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2016
 Duration (year-month-day) from 2016-06-01   to  2018-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    IE UNIVERSIDAD ES (SEGOVIA) coordinator 158˙121.00


 Project objective

How entrepreneurs could profit from social responsible investments? This issue implies a balance between entrepreneurs’ investments in profitable business models and their engagement in non-profit social actions. To address this question, the project studies the B-Corporations as a new legal business form of corporations (private and public) pursuing benefits for society and shareholders. A non-profit certifying organization, B-Lab, analyses the impact of these companies on society, with particular attention to their ability to provide to ‘communities’ beneficial products or services. Although first established in US, now they are present in 34 countries across 121 industries. Employing this legal form of social companies, the proposal exploits the notion of community-focused strategies (CFS) to refer to the actions that entrepreneurs should pursue to establish links with communities to fulfill reciprocal social values. If people join communities to satisfy their identity needs, entrepreneurs might seek to align their ventures’ strategy to them to improve entrepreneurial performance. Building on social identity theory, entrepreneurial and strategy research, this project adopt mainly a demand-oriented approach. First, it tries to explain differences in new ventures’ performance investigating how B-Corps interact with their communities and through them access customers’ information and gaining loyalty. Second, it explores and profiles the B-Corps as new examples of social entrepreneurial ventures. Finally, it studies entrepreneurs’ strategies to develop long-term interactions with the communities. The statistical evidence is drawn from secondary data, surveys to entrepreneurs, and lab experiments. Implications on ventures’ success rate, growth and drawbacks of the interplay between social entrepreneurship and CFS are discussed.


year authors and title journal last update
List of publications.
2017 Martina Pasquini
Hybrids: the double-edged business
published pages: , ISSN: , DOI:
Forbes India 2019-06-17
2016 Marco S. Giarratana Martina Pasquini
The B-corporations and the strategies of hybrid corporations: When profitability and sustainability walk together
published pages: 59-71, ISSN: 1120-5032, DOI: 10.1485/EM_4/2016_SCIENZE_1-3349774
Economia & Management 2016/4 2019-06-17
2017 Marco S. Giarratana and Martina Pasquini
Arrogant Brewing: strategies in the craft beer industry
published pages: , ISSN: , DOI:
IE Publishing 2019-06-17
2019 Alicia Barroso; Marco S. Giarratana; Martina Pasquini
Product portfolio performance in new foreign markets: The EU trademark dual system
published pages: 11-21, ISSN: 0048-7333, DOI: 10.5281/zenodo.2652111
Research Policy 48 (1) 2019-06-17

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