Opendata, web and dolomites


TrafficFlow - Analytics for Smarter Cities

Total Cost €


EC-Contrib. €






 TrafficFlow project word cloud

Explore the words cloud of the TrafficFlow project. It provides you a very rough idea of what is the project "TrafficFlow" about.

professionals    image    2021    benefits    28    ip    35    industry    invested    feasibility    over7m    grow    economic    innovation    negative    phases       instrument    revenue    volume    quantities    competitors    2020    vision    companies       gather    road    strategy    entry    17    quality    services    launched    invasive    primary    sales    full    cities    plan    market    collection    data    commercial    performance    answer    magenta    shows    business    urban    minimally    smart    2017    global    demand    intelligent    marketing    outweigh    software    mitigating    mobile    stakeholders    time    employment    platform    presented    impacts    innovative    analytics    efficient    techniques    people    local    performing    2015    video    web    whom    camera    players    65    environmental    computer    socio    2013    traffic    solutions    flexible    protects    sme    mobility    transport    accounted    sensors    monitoring    trafficflow   

Project "TrafficFlow" data sheet

The following table provides information about the project.


Organization address
postcode: 50127
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.4. (SOCIETAL CHALLENGES - Smart, Green And Integrated Transport)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-03-01   to  2016-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MAGENTA SRL IT (FIRENZE) coordinator 50˙000.00


 Project objective

TrafficFlow is an innovative, flexible and low-cost platform for road-traffic data collection and analysis. Using camera sensors, advanced computer vision software and web and mobile devices, TrafficFlow is THE cost-effective, high performing answer to our smart cities’ need for low cost, minimally invasive data management systems to improve urban transport management.

TrafficFlow is a product for local authorities, professionals and companies operating in the smart cities field, all of whom require low cost, high performing solutions to gather large quantities of traffic data. This data is used to manage traffic, thus mitigating some of the negative economic and socio-environmental impacts of urban road mobility.

The product will be launched on a primary, high-volume market that shows significant growth potential. The demand for Intelligent Transport Systems is growing all the time. In 2013, Europe accounted for 35.3% of global ITS revenue. This is expected to grow by 28.6% from 2015 to 2020. TrafficFlow is a unique product, whose characteristics in terms of quality, performance, services and costs far outweigh competitors using other monitoring techniques and those using video image processing.

Operating in collaboration with key stakeholders from research and industry, Magenta has invested significant resources in development phases. The project presented as a phase 1 SME Instrument is focused on commercial, marketing and economic activities required for market entry, including the development of an IP strategy that protects this innovation. The feasibility assessment will lead to a full scale business plan.

TrafficFlow will bring significant growth to Magenta (expected employment increase from 17 people in 2017 to 65 in 2021; expected sales over7M€ in 2021). It will bring economic and environmental benefits to EU transport players, with low impact and efficient traffic data analytics.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "TRAFFICFLOW" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "TRAFFICFLOW" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.3.4.;H2020-EU.2.3.1.)

SEA FOAM (2015)

innovative Steering-triangles rEAlized with Aluminum FOAM technology for motorcycle industry

Read More  

AST-FCS_vF (2014)


Read More  


Long lifespan battery for hybrid vehicles

Read More