Opendata, web and dolomites


TrafficFlow - Analytics for Smarter Cities

Total Cost €


EC-Contrib. €






 TrafficFlow project word cloud

Explore the words cloud of the TrafficFlow project. It provides you a very rough idea of what is the project "TrafficFlow" about.

impacts    professionals    minimally    image    global    vision    local    quantities    economic    mobility    market    smart    feasibility    primary    magenta    sensors    stakeholders    solutions    2021    camera    platform    industry    65    accounted    quality    invasive    performing    urban    invested    innovative    full    protects    monitoring    17    2015    road       presented    demand    performance    sales    intelligent    employment    28    strategy    analytics    efficient    trafficflow    grow    innovation    traffic    players    negative    transport    benefits    launched    instrument    techniques    people    services    ip    mobile    collection    socio    plan    marketing    gather    business    web    35    software    2013    mitigating       outweigh    over7m    sme    cities    shows    phases    companies    flexible    whom    volume    2017    video    revenue    time    competitors    commercial    data    entry    computer    answer    2020    environmental   

Project "TrafficFlow" data sheet

The following table provides information about the project.


Organization address
postcode: 50127
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.4. (SOCIETAL CHALLENGES - Smart, Green And Integrated Transport)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-03-01   to  2016-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MAGENTA SRL IT (FIRENZE) coordinator 50˙000.00


 Project objective

TrafficFlow is an innovative, flexible and low-cost platform for road-traffic data collection and analysis. Using camera sensors, advanced computer vision software and web and mobile devices, TrafficFlow is THE cost-effective, high performing answer to our smart cities’ need for low cost, minimally invasive data management systems to improve urban transport management.

TrafficFlow is a product for local authorities, professionals and companies operating in the smart cities field, all of whom require low cost, high performing solutions to gather large quantities of traffic data. This data is used to manage traffic, thus mitigating some of the negative economic and socio-environmental impacts of urban road mobility.

The product will be launched on a primary, high-volume market that shows significant growth potential. The demand for Intelligent Transport Systems is growing all the time. In 2013, Europe accounted for 35.3% of global ITS revenue. This is expected to grow by 28.6% from 2015 to 2020. TrafficFlow is a unique product, whose characteristics in terms of quality, performance, services and costs far outweigh competitors using other monitoring techniques and those using video image processing.

Operating in collaboration with key stakeholders from research and industry, Magenta has invested significant resources in development phases. The project presented as a phase 1 SME Instrument is focused on commercial, marketing and economic activities required for market entry, including the development of an IP strategy that protects this innovation. The feasibility assessment will lead to a full scale business plan.

TrafficFlow will bring significant growth to Magenta (expected employment increase from 17 people in 2017 to 65 in 2021; expected sales over7M€ in 2021). It will bring economic and environmental benefits to EU transport players, with low impact and efficient traffic data analytics.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "TRAFFICFLOW" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "TRAFFICFLOW" are provided by the European Opendata Portal: CORDIS opendata.

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