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Affective neurocognitive model for the ‘Uncanny Valley’

Total Cost €


EC-Contrib. €






 NEUROBUKIMI project word cloud

Explore the words cloud of the NEUROBUKIMI project. It provides you a very rough idea of what is the project "NEUROBUKIMI" about.

jpn    interdisciplinary    eindhoven    negative    uv    dual    background    animation    researcher    patterns    ago    dimension    humanlike    independent    feelings    de    eeriness    first    verbal    direct    model    tools    maximize    subjective    heart    university    semi    gelder    neuronal    leaders    questionnaire    original    disciplines    neuroscience    thought    series    consistently    verbalizing    bukimi    realistic    hypothesis    secondment    industry    descriptions    society    neuroimaging    brain    elicited    prof    cognitive    technologies    emotion    point    experiments    turning    characters    virtual    observers    laboratory    period    affective    human    am    position    suggests    too    psychological    humanlikeness    thorough    supervisor    expressions    correlates    activation    robots    contacts    emotions    experiment    maastricht    valley    scientist    ijsselsteijn    synergy    artificial    renowned    self    explicating    45    emotional    elicit    uncanny    tu    um    report    interaction    consisting   

Project "NEUROBUKIMI" data sheet

The following table provides information about the project.


Organization address
address: Minderbroedersberg 4-6
postcode: 6200 MD

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Project website
 Total cost 177˙598 €
 EC max contribution 177˙598 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2015
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2016
 Duration (year-month-day) from 2016-08-01   to  2018-07-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

The Uncanny Valley hypothesis (UV), proposed already 45 years ago, suggests that too humanlike robots or other artificial characters will elicit feelings of eeriness (Jpn. ‘bukimi’) in human observers. Existing psychological and neuroimaging studies have focused on the humanlikeness dimension of UV but neglected its emotional experience, which was at the heart of the original hypothesis. This interdisciplinary project will develop a thorough model for the emotional dimension of UV, consisting both of subjective verbal descriptions and observed neuronal activation patterns. A series of neuroimaging experiments will be carried out at the Brain and Emotion Laboratory of Maastricht University (UM): the first experiment will test the neuronal correlates of negative emotions elicited by semi-realistic virtual characters, and the second experiment will take a step beyond the original UV hypothesis by comparing the neuronal activation patterns of real and virtual emotional expressions. A self-report questionnaire for verbalizing the emotional experience of UV will be developed during a secondment period at Eindhoven University of Technology (Tu/e). By explicating the emotional experience of UV and by providing open tools for both research and industry, this project will be an important turning point for the future development of all humanlike technologies. Consistently, direct and concrete contacts with the animation industry are planned during the project. My supervisor Prof. de Gelder from UM is one of the thought leaders in the field of affective cognitive neuroscience, and my secondment supervisor Prof. Ijsselsteijn from Tu/e is renowned for his work in human-technology interaction. I am an experienced researcher with a dual background in both of these disciplines, as well as specific background in UV topic. This interdisciplinary synergy will maximize this project’s impact on the European society and help establish my position as a leading independent scientist.


year authors and title journal last update
List of publications.
2018 Jari Kätsyri
Those Virtual People all Look the Same to me: Computer-Rendered Faces Elicit a Higher False Alarm Rate Than Real Human Faces in a Recognition Memory Task
published pages: , ISSN: 1664-1078, DOI: 10.3389/fpsyg.2018.01362
Frontiers in Psychology 9 2019-06-13
2018 Jari Kätsyri; Beatrice de Gelder
Uncanny slope instead of an uncanny valley: Testing the uncanny valley hypothesis in painted, computer-rendered, and human faces
published pages: , ISSN: , DOI: 10.31234/
PsyArXiv 2019-06-13
2018 Beatrice de Gelder, Jari Kätsyri, Aline W. de Borst
Virtual reality and the new psychophysics
published pages: , ISSN: 0007-1269, DOI: 10.1111/bjop.12308
British Journal of Psychology 2019-06-13
2017 Jari Kätsyri
“The Polar express” is bipolar: Critical film reviews influence uncanny valley phenomenon in semi-realistic animation films
published pages: 2344-9, ISSN: , DOI:
Proceedings of the Cognitive Science Society Meeting (CogSci 2017) 2019-06-13
2017 Jari Kätsyri, Meeri Mäkäräinen, Tapio Takala
Testing the ‘uncanny valley’ hypothesis in semirealistic computer-animated film characters: An empirical evaluation of natural film stimuli
published pages: 149-161, ISSN: 1071-5819, DOI: 10.1016/j.ijhcs.2016.09.010
International Journal of Human-Computer Studies 97 2019-06-13

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The information about "NEUROBUKIMI" are provided by the European Opendata Portal: CORDIS opendata.

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