Opendata, web and dolomites


A Unique Virtual Environment where Healthcare Professionals Can Find the Support that They Need for an Adequate Use of Pharmaceutical Products

Total Cost €


EC-Contrib. €






 DOCTRINA project word cloud

Explore the words cloud of the DOCTRINA project. It provides you a very rough idea of what is the project "DOCTRINA" about.

right    visits    agents    pharmacists    inefficiency    650    commercial    learners    helping    125    back    preliminary    adhere    relied    incurring    gap    altogether    hold    billion    healthcare    lack    relieve    doctrina    alternative    model    care    global    50    pay    version    poor    fail    received    busy    acceptance    financial    businesses    providers    extremely    companies    despite    pharma    huge    for    adherence    market    feasibility    education    patient    platform    24    schedule    customized    company    communicate    costly    incurred    anywhere    launch    inefficient    created    givers    regime    anytime    correct    communication    guidance    cumulative    securing    enrolling    consuming    proper    ict    materials    acknowledged    inadequate    educational    properly    sales    prescription    doctors    patients    difficult    pharmaceutical    community    free    time    turn    prescribed    barrier    professionals    revenues    perspectives    bridge    begins   

Project "DOCTRINA" data sheet

The following table provides information about the project.


Organization address
address: VOJKOVA CESTA 63
postcode: 1000
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Slovenia [SI]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-05-01   to  2017-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DOCTRINA, IZOBRAZEVANJE, DOO SI (LJUBLJANA) coordinator 50˙000.00


 Project objective

For pharmaceutical products to work effectively, they need to be used properly. In Europe, 50% of patients fail to adhere to the prescribed regime, incurring in € 125 billion costs. Poor patient adherence is often the result of poor management at the practice level. Indeed, the correct use of pharma products begins with the prescription by doctors and proper guidance from pharmacists. Therefore, it is important that pharma companies provide these professionals with the education they need, anywhere and anytime. Pharma companies have traditionally relied on sales representatives and agents that pay visits to healthcare professionals. However, this method is time consuming, costly, extremely inefficient and difficult to schedule with the busy healthcare professionals. Importantly, professionals lack the means to communicate back with the pharma company. Despite this acknowledged inefficiency, agents are still the best alternative available right now in the market. In response, we have created DOCTRINA, a unique and cost-effective ICT platform through which pharma companies will be able to maintain 24/7 communication with healthcare professionals to provide them customized educational materials. While learners experience barrier-free communication and support, pharma companies improve their businesses and product management. Since our preliminary version of the platform received high acceptance from end-users, we now aim to take the next step and scale up our model to hold a global community of users. Thus, the Feasibility Study planned in Phase 1 has the main objective of securing this project from all technical, commercial and financial perspectives. Altogether, our platform will bridge the existing gap between pharma providers and care givers, helping to relieve the huge impact incurred by the inadequate use of pharma products. In turn, DOCTRINA will provide us estimated cumulative revenues of €30 M after enrolling 650,000 users within five years from market launch

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The information about "DOCTRINA" are provided by the European Opendata Portal: CORDIS opendata.

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