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PubFORWARD SIGNED

Disrupting the Digital Publishing and Advertising Markets by New Digital Services

Total Cost €

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EC-Contrib. €

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Partnership

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 PubFORWARD project word cloud

Explore the words cloud of the PubFORWARD project. It provides you a very rough idea of what is the project "PubFORWARD" about.

tool    professional    senior    roi    company    customer    16    books    building    retention    first    demonstrated    truly    2021    invasive    respectively    introducing    model    domain    cross    international    solution    executives    28    book    advertising    developers    launch    91    leveraging    advancements    businesses    revenues    authoring    downstream    digital    disabilities    dyslexic    self    2012    publishing    connected    creation    service    turnkey    active    publishers    storytelling    services    create    cagr       software    authors    accessibility    markets    pubforward    leverage    learning    extensive    pubcoder    tools    content    published    2017    metrics    segments    contents    device    platforms    metadata    italian    least    interactive    910m    layout    1549m    opportunity    founded    centric    75    05    generation    bigdata    persons    fosters    pubcoder2    business    20    upgrade    group    innovate    industry    houses    disrupt   

Project "PubFORWARD" data sheet

The following table provides information about the project.

Coordinator
PUBCODER SRL 

Organization address
address: VIA CAVOUR 11
city: TORINO
postcode: 10123
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website https://www.pubcoder.com/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-08-01   to  2018-04-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    PUBCODER SRL IT (TORINO) coordinator 50˙000.00

Map

 Project objective

PubCoder is an Italian company founded in 2012 by a group of senior executives and software developers with an extensive experience in the digital publishing domain. PubForward is our project to upgrade and launch the first truly integrated and end-to-end authoring tool for the new generation of digital interactive storytelling. PubForward is building on the demonstrated technology of PubCoder2.0 to innovate at business level. With the PubForward project we leverage the advancements in digital storytelling to disrupt not just the way digital books are being produced, but also to create new markets and business opportunities for advertising through active content, introducing connected books, leveraging metadata and user-driven metrics for targeted active content, and the advancement of a design-as-a-service model to increase revenues for self-published authors. PubForward will be exploiting a business opportunity of 7.5 B€/year. With PubForward the costs of the publishing industry to create an interactive e-book will be reduced by 75% as compared to other existing authoring tools. PubForward targets the segments of layout and design and authoring and publishing platforms, which have an estimated value of $910M and €1549M for 2017, and are growing at a CAGR of 16.2% and 28.2% respectively. PubForward fosters user-centric publishing businesses, and the creation of new downstream services, to support businesses. PubForward will also include specific accessibility features to create contents adapted for the dyslexic persons and other learning disabilities. With PubForward we are bringing a turnkey solution to enhance advertising opportunities for publishers through: BigData exploitation, Cross-device targeting, Connected books to increase customer retention by 20%, and embedded advertising through non-invasive active content. We expect at least 91.000 new international professional users (houses and self-published authors) and a ROI of 6.05 by 2021.

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The information about "PUBFORWARD" are provided by the European Opendata Portal: CORDIS opendata.

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