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PubFORWARD SIGNED

Disrupting the Digital Publishing and Advertising Markets by New Digital Services

Total Cost €

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EC-Contrib. €

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Partnership

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 PubFORWARD project word cloud

Explore the words cloud of the PubFORWARD project. It provides you a very rough idea of what is the project "PubFORWARD" about.

16    downstream    executives    persons    leveraging    75    demonstrated    invasive    professional    interactive    cross    roi    businesses    layout    tool    revenues    active    publishers    centric    italian    dyslexic    opportunity    extensive    pubforward    truly    group    building    accessibility    publishing    1549m    content    innovate    markets    model    learning    leverage    senior    91    houses    storytelling    platforms    cagr    self    contents    services    05    developers    advertising    service    segments    industry    disrupt    solution    respectively    published    2017    metrics    28    retention    device    advancements    international    pubcoder2    founded    20    authoring    first    company    least    pubcoder    generation    creation    introducing    connected    business    software    disabilities    fosters    metadata    create    book    customer    2021    tools    2012    bigdata    launch    authors    digital    upgrade    domain    910m       books    turnkey   

Project "PubFORWARD" data sheet

The following table provides information about the project.

Coordinator
PUBCODER SRL 

Organization address
address: VIA CAVOUR 11
city: TORINO
postcode: 10123
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website https://www.pubcoder.com/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-08-01   to  2018-04-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    PUBCODER SRL IT (TORINO) coordinator 50˙000.00

Map

 Project objective

PubCoder is an Italian company founded in 2012 by a group of senior executives and software developers with an extensive experience in the digital publishing domain. PubForward is our project to upgrade and launch the first truly integrated and end-to-end authoring tool for the new generation of digital interactive storytelling. PubForward is building on the demonstrated technology of PubCoder2.0 to innovate at business level. With the PubForward project we leverage the advancements in digital storytelling to disrupt not just the way digital books are being produced, but also to create new markets and business opportunities for advertising through active content, introducing connected books, leveraging metadata and user-driven metrics for targeted active content, and the advancement of a design-as-a-service model to increase revenues for self-published authors. PubForward will be exploiting a business opportunity of 7.5 B€/year. With PubForward the costs of the publishing industry to create an interactive e-book will be reduced by 75% as compared to other existing authoring tools. PubForward targets the segments of layout and design and authoring and publishing platforms, which have an estimated value of $910M and €1549M for 2017, and are growing at a CAGR of 16.2% and 28.2% respectively. PubForward fosters user-centric publishing businesses, and the creation of new downstream services, to support businesses. PubForward will also include specific accessibility features to create contents adapted for the dyslexic persons and other learning disabilities. With PubForward we are bringing a turnkey solution to enhance advertising opportunities for publishers through: BigData exploitation, Cross-device targeting, Connected books to increase customer retention by 20%, and embedded advertising through non-invasive active content. We expect at least 91.000 new international professional users (houses and self-published authors) and a ROI of 6.05 by 2021.

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The information about "PUBFORWARD" are provided by the European Opendata Portal: CORDIS opendata.

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