Opendata, web and dolomites


Disrupting the Digital Publishing and Advertising Markets by New Digital Services

Total Cost €


EC-Contrib. €






 PubFORWARD project word cloud

Explore the words cloud of the PubFORWARD project. It provides you a very rough idea of what is the project "PubFORWARD" about.

executives    services    retention    authoring    founded    book    building    self    developers       910m    demonstrated    20    dyslexic    published    disabilities    contents    28    service    professional    tools    connected    storytelling    cross    international    digital    layout    disrupt    solution    truly    1549m    active    customer    businesses    pubcoder    first    company    accessibility    opportunity    downstream    advancements    learning    software    respectively    books    device    centric    senior    metadata    05    revenues    group    metrics    16    persons    publishing    75    2021    leverage    innovate    invasive    introducing    platforms    least    create    upgrade    business    publishers    2017    leveraging    italian    fosters    advertising    generation    bigdata    authors    cagr    pubcoder2    markets    industry    segments    turnkey    interactive    content    2012    houses    domain    tool    creation    pubforward    91    launch    model    extensive    roi   

Project "PubFORWARD" data sheet

The following table provides information about the project.


Organization address
address: VIA CAVOUR 11
city: TORINO
postcode: 10123
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-08-01   to  2018-04-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    PUBCODER SRL IT (TORINO) coordinator 50˙000.00


 Project objective

PubCoder is an Italian company founded in 2012 by a group of senior executives and software developers with an extensive experience in the digital publishing domain. PubForward is our project to upgrade and launch the first truly integrated and end-to-end authoring tool for the new generation of digital interactive storytelling. PubForward is building on the demonstrated technology of PubCoder2.0 to innovate at business level. With the PubForward project we leverage the advancements in digital storytelling to disrupt not just the way digital books are being produced, but also to create new markets and business opportunities for advertising through active content, introducing connected books, leveraging metadata and user-driven metrics for targeted active content, and the advancement of a design-as-a-service model to increase revenues for self-published authors. PubForward will be exploiting a business opportunity of 7.5 B€/year. With PubForward the costs of the publishing industry to create an interactive e-book will be reduced by 75% as compared to other existing authoring tools. PubForward targets the segments of layout and design and authoring and publishing platforms, which have an estimated value of $910M and €1549M for 2017, and are growing at a CAGR of 16.2% and 28.2% respectively. PubForward fosters user-centric publishing businesses, and the creation of new downstream services, to support businesses. PubForward will also include specific accessibility features to create contents adapted for the dyslexic persons and other learning disabilities. With PubForward we are bringing a turnkey solution to enhance advertising opportunities for publishers through: BigData exploitation, Cross-device targeting, Connected books to increase customer retention by 20%, and embedded advertising through non-invasive active content. We expect at least 91.000 new international professional users (houses and self-published authors) and a ROI of 6.05 by 2021.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "PUBFORWARD" project.

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Send me an  email ( and I put them in your project's page as son as possible.

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The information about "PUBFORWARD" are provided by the European Opendata Portal: CORDIS opendata.

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