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BotsAndUS - First Assistant Robot For Retail And Hospitality

Total Cost €


EC-Contrib. €






 BotsAndUS project word cloud

Explore the words cloud of the BotsAndUS project. It provides you a very rough idea of what is the project "BotsAndUS" about.

commercialisation    outstanding    insights    robot    autonomously    threatening    react    drop    interaction    company    convenience    sciences    customers    sme    ict    context    attendance    innovative    3o    puts    memorable    hospitality    day    conversations    retail    channels    encourage    conversation    centred    botsandusintends    visits    advocacy    whereas    market    genders    times    rely    adapt    fund    customer    billion    engaging    sales    multiply    instrument    edge    retailers    advantage    environments    international    instance    euros    marketing    sectors    centre    develops    feasibility    human    online    experiences    service    series    data    social    annual    demand    optimally    robots    combining    ages    size    humans    technologies    2025    elaborate    successful    engage    companies    interactions    event    botsandus    first    bo    obtain    commercialization    time    people    manufacturing    engineering    intend    smart    cutting    feedback    immune    26    interact    sophistication    combines    hotels    emotions   

Project "BotsAndUS" data sheet

The following table provides information about the project.


Organization address
postcode: SL8 5JE
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-02-01   to  2018-07-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BOTSANDUS LTD UK (BOURNE END) coordinator 50˙000.00


 Project objective

The retail and hospitality sectors have been facing an international increase both in terms of demand and sophistication. However, they are facing a series of issues. For instance, online is threatening retailers, traditional hotels and event attendance, which offer the advantage of convenience, advocacy and smart, real time insights/data. Also, customers have become immune to marketing across all channels. In this context, it is crucial for the companies from these sectors to offer memorable, fund and useful experiences, which is the key to encourage and multiply visits and sales. BotsAndUS intend to take advantage of this context by offering companies that rely on face to face customer interaction a state-of-the-art robot. It is capable to interact with people of various genders and ages, to autonomously approach and engage in conversation, as well as react to emotions, all to offer outstanding customer service. The market size for retail robots will reach 10 billion euros in 2025, the annual reduction in the cost of manufacturing robots able to interact with humans will drop by 26%, whereas there will be 3o times more interactions per day between humans and robots. BotsAndUs aim is to develop a consumer robot, able to autonomously approach and engage in conversation, react to emotions. Our company puts the user at the centre of Human-Robot-Interaction and develops an innovative technology by combining social sciences, human-centred design and cutting-edge engineering. Bo is the first robot that combines various technologies from the ICT sector to obtain a “social robot”, which will be able to optimally interact with customers by engaging in conversations and adapt to various working environments and feedback from people. To ensure successful commercialization, in Phase 1 of SME Instrument, BotsAndUSintends to develop an elaborate feasibility study for Bo robot commercialisation.

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The information about "BOTSANDUS" are provided by the European Opendata Portal: CORDIS opendata.

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