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MMT

Moving Marketing Technology (MMT) – Autonomous infotainment display that creatively combines digital media with robotics to produce innovative public engagement

Total Cost €

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EC-Contrib. €

0

Partnership

0

Views

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 MMT project word cloud

Explore the words cloud of the MMT project. It provides you a very rough idea of what is the project "MMT" about.

market    create    possess    scope    data    destination    advertising    hannover    strategy    media    meet    innovations    public    robotic    promoters    entry    legislative    hospitals    chassis    messe    gesture    sites    leader    reaching    advertisers    first    foot    refine    launch    locations    elaborated    prove    venues    visitors    carefully    sensational    marketing    flow    moving    intend    mmt    innovative    manufacture    finalise    trl6    protected    serial    maximised    proven    digital    shopping    markets    ibg    world    engage    vw    position    bespoke    combination    greet    alongside    robotics    directing    standard    mobile    audiences    designed    company    signage    novelties    ip    event    autonomous    deployment    eye    building    presented    panasonic    universities    sporting    airports    vision    customisable    display    spaces    fairs    move    prepare    catching    business    plan    operation    customers    engaging    feasibility    as    arenas    crowds    legacy    assistance    industry    envision    autonomously   

Project "MMT" data sheet

The following table provides information about the project.

Coordinator
IBG TECHNOLOGY HANSESTADT LUBECK GMBH 

Organization address
address: AN DER DANISHBURG 25
city: LUBECK
postcode: 23569
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Germany [DE]
 Project website https://moving-technology.goeke-group.com/movingmarketing/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-12-01   to  2019-02-28

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    IBG TECHNOLOGY HANSESTADT LUBECK GMBH DE (LUBECK) coordinator 50˙000.00

Map

 Project objective

As a world first, IBG have already presented our sensational development: Moving Technology, a unique combination of robotic technology and customisable marketing system, alongside our exciting gesture control robotics at various fairs by Panasonic, VW and Hannover Messe, etc. with great success.

Building on this, MMT is a customisable mobile information and advertising robotic display that is designed to autonomously move through public spaces, allowing promoters and advertisers to engage with audiences in new and innovative methods. As a highly innovative technology, we fully expect for MMT to advance the digital signage industry as well as create new markets.

We envision for the sensational MMT technology to be used at destination locations such as airports, shopping venues and sporting/event arenas, used for: - providing bespoke information/assistance to visitors - directing crowds foot-flow - meet-and-greet visitors to sites such as hospitals or universities - product marketing, reaching customers in a new highly engaging and eye-catching way

As the first of its kind and with our IP position protected, we intend for MMT to become the industry standard and launch us into becoming a digital signage market leader, therefore, it is key for us to plan this market entry strategy carefully to ensure success is maximised. This feasibility study will allow us to: refine our market knowledge; scope the legislative pathway; finalise Phase 2 project partners; plan the work to be completed during Phase 2 and produce a fully elaborated business plan.

Building on our legacy as an innovative company, at IBG, we possess the know-how necessary to develop, manufacture and market such world novelties and innovations. Having already proven TRL6, at Phase 2 we shall: finalise chassis development; prepare the data and vision technology for serial production; prove to the market the value of robotic digital media deployment and demonstrate reliable autonomous operation.

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The information about "MMT" are provided by the European Opendata Portal: CORDIS opendata.

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