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MMT

Moving Marketing Technology (MMT) – Autonomous infotainment display that creatively combines digital media with robotics to produce innovative public engagement

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

MMT project word cloud

Explore the words cloud of the MMT project. It provides you a very rough idea of what is the project "MMT" about.

eye customisable reaching carefully protected bespoke customers legislative elaborated as mmt building maximised universities gesture operation standard industry intend proven directing autonomously feasibility engage foot hannover visitors robotic first scope venues innovative engaging vw leader marketing designed legacy presented spaces assistance world novelties move flow chassis market airports prepare media fairs sensational signage launch possess mobile locations arenas digital combination prove company create innovations alongside panasonic meet deployment vision plan ip strategy position moving business finalise public advertising serial destination sporting autonomous catching hospitals messe display greet refine manufacture envision promoters event crowds audiences trl6 ibg data robotics markets entry shopping advertisers sites

Project "MMT" data sheet

The following table provides information about the project.

Coordinator	IBG TECHNOLOGY HANSESTADT LUBECK GMBH Organization address address: AN DER DANISHBURG 25 city: LUBECK postcode: 23569 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Germany [DE]
Project website	https://moving-technology.goeke-group.com/movingmarketing/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2018
Duration (year-month-day)	from 2018-12-01 to 2019-02-28

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	IBG TECHNOLOGY HANSESTADT LUBECK GMBH IBG TECHNOLOGY HANSESTADT LUBECK GMBH Organization address address: AN DER DANISHBURG 25 city: LUBECK postcode: 23569 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	DE (LUBECK)	coordinator	50˙000.00

Map

Project objective

As a world first, IBG have already presented our sensational development: Moving Technology, a unique combination of robotic technology and customisable marketing system, alongside our exciting gesture control robotics at various fairs by Panasonic, VW and Hannover Messe, etc. with great success.

Building on this, MMT is a customisable mobile information and advertising robotic display that is designed to autonomously move through public spaces, allowing promoters and advertisers to engage with audiences in new and innovative methods. As a highly innovative technology, we fully expect for MMT to advance the digital signage industry as well as create new markets.

We envision for the sensational MMT technology to be used at destination locations such as airports, shopping venues and sporting/event arenas, used for: - providing bespoke information/assistance to visitors - directing crowds foot-flow - meet-and-greet visitors to sites such as hospitals or universities - product marketing, reaching customers in a new highly engaging and eye-catching way

As the first of its kind and with our IP position protected, we intend for MMT to become the industry standard and launch us into becoming a digital signage market leader, therefore, it is key for us to plan this market entry strategy carefully to ensure success is maximised. This feasibility study will allow us to: refine our market knowledge; scope the legislative pathway; finalise Phase 2 project partners; plan the work to be completed during Phase 2 and produce a fully elaborated business plan.

Building on our legacy as an innovative company, at IBG, we possess the know-how necessary to develop, manufacture and market such world novelties and innovations. Having already proven TRL6, at Phase 2 we shall: finalise chassis development; prepare the data and vision technology for serial production; prove to the market the value of robotic digital media deployment and demonstrate reliable autonomous operation.

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The information about "MMT" are provided by the European Opendata Portal: CORDIS opendata.

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