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Moving Marketing Technology (MMT) – Autonomous infotainment display that creatively combines digital media with robotics to produce innovative public engagement

Total Cost €


EC-Contrib. €






 MMT project word cloud

Explore the words cloud of the MMT project. It provides you a very rough idea of what is the project "MMT" about.

eye    customisable    reaching    carefully    protected    bespoke    customers    legislative    elaborated    as    mmt    building    maximised    universities    gesture    operation    standard    industry    intend    proven    directing    autonomously    feasibility    engage    foot    hannover    visitors    robotic    first    scope    venues    innovative    engaging    vw    leader    marketing    designed    legacy    presented    spaces    assistance    world    novelties    move    flow    chassis    market    airports    prepare    media    fairs    sensational    signage    launch    possess    mobile    locations    arenas    digital    combination    prove    company    create    innovations    alongside    panasonic    meet    deployment    vision    plan    ip    strategy    position    moving    business    finalise    public    advertising    serial    destination    sporting    autonomous    catching    hospitals    messe    display    greet    refine    manufacture    envision    promoters    event    crowds    audiences    trl6    ibg    data    robotics    markets    entry    shopping    advertisers    sites   

Project "MMT" data sheet

The following table provides information about the project.


Organization address
city: LUBECK
postcode: 23569
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Germany [DE]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-12-01   to  2019-02-28


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

As a world first, IBG have already presented our sensational development: Moving Technology, a unique combination of robotic technology and customisable marketing system, alongside our exciting gesture control robotics at various fairs by Panasonic, VW and Hannover Messe, etc. with great success.

Building on this, MMT is a customisable mobile information and advertising robotic display that is designed to autonomously move through public spaces, allowing promoters and advertisers to engage with audiences in new and innovative methods. As a highly innovative technology, we fully expect for MMT to advance the digital signage industry as well as create new markets.

We envision for the sensational MMT technology to be used at destination locations such as airports, shopping venues and sporting/event arenas, used for: - providing bespoke information/assistance to visitors - directing crowds foot-flow - meet-and-greet visitors to sites such as hospitals or universities - product marketing, reaching customers in a new highly engaging and eye-catching way

As the first of its kind and with our IP position protected, we intend for MMT to become the industry standard and launch us into becoming a digital signage market leader, therefore, it is key for us to plan this market entry strategy carefully to ensure success is maximised. This feasibility study will allow us to: refine our market knowledge; scope the legislative pathway; finalise Phase 2 project partners; plan the work to be completed during Phase 2 and produce a fully elaborated business plan.

Building on our legacy as an innovative company, at IBG, we possess the know-how necessary to develop, manufacture and market such world novelties and innovations. Having already proven TRL6, at Phase 2 we shall: finalise chassis development; prepare the data and vision technology for serial production; prove to the market the value of robotic digital media deployment and demonstrate reliable autonomous operation.

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The information about "MMT" are provided by the European Opendata Portal: CORDIS opendata.

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