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ORTIKA SIGNED

Toward sustainable fashion: nettle and blueberry garments to promote sustainable development of mountain areas and to boost young talents

Total Cost €

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EC-Contrib. €

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Partnership

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 ORTIKA project word cloud

Explore the words cloud of the ORTIKA project. It provides you a very rough idea of what is the project "ORTIKA" about.

cagr    remote    dreamers    markets    divenire    sense    customized    intensive    textile    appealing    strategy    innovation    impacts    people    returning    wellness    message    2021    employment    revitalization    start    consumers    alone    billion    creation    farming    chemicals    biocide    socio    2025    origins    blueberry    source    economy    contamination    modenese    10    uniqueness    delivering    eu2020    skills    clothing    priorities    vision    wealth    rural    practices    form    pesticides    mixed    habitability    harmony    environmental    single    2017    lifestyle    idea    heavy    agenda    starting    self    89    producing    ecolabel    usd    takes    eco    circular    sustainability    expression    garments    soil    waste    conceive    industry    environment    composites    territories    ortika    plan    youth    emission    harmful    centered    11    talents    individual    co2    cycle    water    2024    combines    fiber    cheap    school    final    action    substances    intended    green    society    human    33    accounts    13    living    business    inspired    life    environmentally    young    natural    market    foreseen    obsolescence    actors    textiles    grow    health    apennine    labor    talent    regulation    nettle   

Project "ORTIKA" data sheet

The following table provides information about the project.

Coordinator
BETTI VALERIO 

Organization address
address: VIA GIUSEPPE VERDI 26
city: VALSAMOGGIA
postcode: 40053
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website http://www.ortika.clothing
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-12-01   to  2019-05-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BETTI VALERIO IT (VALSAMOGGIA) coordinator 50˙000.00

Map

 Project objective

In the EU, the clothing industry alone accounts for 10% of the EU life-cycle environmental impacts and to several socio-environmental issues such as heavy use of chemicals, pesticides, substances harmful to the environment and human health, water/soil contamination, intensive farming practices, obsolescence of final products, waste production, CO2 emission and exploitation of cheap labor. ORTIKA takes its origins from the experience of the project “Divenire – School of Dreamers” of 13 young people involved in the project, living in the Modenese Apennine. The concept and its implementation lead to the creation of a start-up producing natural garments, starting from nettle and mixed nettle and blueberry. Natural fiber composites market is foreseen to grow at a CAGR of 11.33% from 2017 to 2021 and to reach 10.89 billion USD by 2024. The result is a new form of collaboration between all the actors involved, delivering, on one hand, the idea of strong collaboration based on each member talent and, on the other hand, the message of returning to a natural eco-lifestyle. Therefore, our innovation combines EU priorities (REACH regulation, Biocide Regulation, EU Textile and Clothing Vision for 2025, Circular Economy Action Plan, EU Ecolabel Textiles, Single Markets for Green Products, European Clothing Action Plan) with consumers’ needs by offering environmentally friendly clothing in nettle and mixed nettle and blueberry. Product design has a key role to conceive appealing and customized clothing inspired by sense of harmony, wellness, self-expression, sustainability and uniqueness. Further, ORTIKA targets the EU2020 employment strategy, EU2020 Growth strategy and New Skills Agenda through the revitalization youth employment in rural areas and the creation of a human-centered business environment. Research and expression of talents are intended as elements that increases the habitability of remote territories while becoming a source of wealth for the individual and society.

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The information about "ORTIKA" are provided by the European Opendata Portal: CORDIS opendata.

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