Opendata, web and dolomites

Bluecode SIGNED

The Smartphone Payment Scheme for Europe

Total Cost €


EC-Contrib. €






 Bluecode project word cloud

Explore the words cloud of the Bluecode project. It provides you a very rough idea of what is the project "Bluecode" about.

cash    entities    transactions    market    usa    decades    generate    14    alternative    besides    solution    cheques    anonymous    barcodes    challenge    migrating    mastercard    debit    ewallets    internally    positions    managed    popular    job    blue    keeps    apple    broadened    companies    estimate    sensitive    entire    financial    card    2020    consumers    lose    tokens    innovative    tackling    dramatic    130    expensive    code    2022    networks    name    credit    tools    pay    misuse    assure    100    conduct    profit    cashless    thanks    customers    wallet    interface    customer    emotional    alternatives    security    fintech    million    possibilities    industry    involve    cumulative    scheme    milestones    paypal    payment    revenues    generation    hacking    ago    cumbersome    banks    inevitably    google    electronic    relevance    performed    addressable    situation    link    19    total    cards    players    payments    resorting    threatened    commercial    mobile    contactless    20    disrupting    centuries    visa    bank       data    annually    quite    billion    22   

Project "Bluecode" data sheet

The following table provides information about the project.


Organization address
postcode: 6020
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Austria [AT]
 Total cost 2˙743˙440 €
 EC max contribution 1˙920˙408 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2019
 Duration (year-month-day) from 2019-09-01   to  2021-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
2    BLUE CODE INTERNATIONAL AG CH (LACHEN SZ) participant 634˙686.00


 Project objective

Cash has been the most popular payment method for centuries, but it is quite cumbersome and expensive. Decades ago, the payment possibilities were broadened with cheques and debit/credit cards, and recently a new generation of alternatives brought by FinTech companies is disrupting the industry with eWallets, contactless payment, etc. However, most of these new payment tools inevitably involve resorting to USA-based card networks (Visa and MasterCard) and electronic payment tools (PayPal, Apple Pay, Google Wallet). This represents a dramatic situation for the European financial industry, threatened to lose the revenues generated by the transactions but also the ‘emotional’ link with customers and even the whole payment process (consumers migrating to USA banks). How can we help tackling this challenge? Blue Code is an innovative mobile payment solution that will avoid the need of resorting to USA players to conduct the non-cash payments in Europe. Through our 100% European payment scheme, the entire payment process is conducted with European entities, so all the revenues and customer interface remains internally. Besides, we assure ‘security by design’ through an innovative payment method based on barcodes (Tokens) that keeps all the process anonymous, so no sensitive data like name, address or bank account is managed, and thus there are no possibilities of hacking of misuse. In Europe, 130 billion non-cash transactions are performed each year and this number is growing 6.5% annually. The alternative payment methods like Blue Code are increasing its relevance and are estimated to process 20% of the total cashless transactions by 2020, taking one third of the total revenues generated, thus a total addressable market of €22 billion. Thanks to the technical advances and commercial milestones brought by this project, we estimate to generate €19.6 million cumulative profit by 2022 and 14 new job positions.

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The information about "BLUECODE" are provided by the European Opendata Portal: CORDIS opendata.

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