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NewNormal SIGNED

New Sustainable Fiber Production Technology

Total Cost €


EC-Contrib. €






Project "NewNormal" data sheet

The following table provides information about the project.


Organization address
address: KORPIKALLIO 10
city: Espoo
postcode: 2300
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Finland [FI]
 Total cost 2˙791˙250 €
 EC max contribution 1˙953˙875 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2019
 Duration (year-month-day) from 2019-10-01   to  2021-03-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    INFINITED FIBER COMPANY OY FI (Espoo) coordinator 1˙953˙875.00


 Project objective

Textiles industry is one of the largest consumers industries globally, generating €1.5 trillion annually. The overall consumption of apparel is on the rise, promising further growth to the industry. However, textiles industry is also one of the most polluting industries producing 1.2 billion tonnes of CO2 equivalent per year. Thus, the industry is under immense legislative pressure. In addition, there is a shortage of supply of raw materials.

Natural fibers like cotton require massive amounts of water, whereas viscose production utilises hazardous chemicals. Oil-based alternatives, like polyester, are the largest contributors of plastic microfibers in oceans.

These trends are forcing the textiles industry to actively look for alternative raw materials. If they cannot find one, their profits will drop significantly in the next decades.

Finnish SME Infinited Fiber Company (IFC) has developed low-cost process for producing cellulose based fiber from textiles waste. The fiber product – called Infinited Fiber – is sustainable, affordable, and available in unlimited quantities. Unlike viscose and polyester, Infinited Fiber has the touch and feel of cotton, which is preferred by consumers. It is the only fiber that meets the industry needs.

IFC has already built an industrial pilot for producing 50 tons of Infinited Fiber annually. The whole capacity of the pilot has been acquired by some of the biggest fashion brands in the world. More than 15 brands have tested the fiber product with extremely positive feedback. They are now looking forward to launching Infinited Fiber based consumer products.

The NewNormal project will support the scale-up of Infinited Fiber production. As a result of the project, we will reach the commercialisation phase of Infinited Fiber.

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The information about "NEWNORMAL" are provided by the European Opendata Portal: CORDIS opendata.

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