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Phyron platform for automated production of top-quality customizable product videos with 80% higher conversion rate for a fraction of today`s cost

Total Cost €


EC-Contrib. €






 Phyron project word cloud

Explore the words cloud of the Phyron project. It provides you a very rough idea of what is the project "Phyron" about.

ai    conversion    businesses    software    marketing    demonstrated    date    global    70    sites    anywhere    paying    landing    full    85    spending    maximizing    price    video    learning    digital    automatically    pages    function    scalability    worth    demonstration    uses    company    if    engagement    64    considering    ignore    explore    dramatically    fraction    positive    made    markets    listings    thousand    interactive    relatively    strategies    dynamic    80    machine    force    words    rate    customer    robustness    model    operations    buy    sales    proprietary    market    globally    fact    picture    buyers    watching    benefits    viewers    content    rates    player    solution    videos    phyron    platform    search    validated    missing    commercial    plan    business    attributed    whopping    competitor    customers    afford    data    appears    saas    template    bases    collect    tailor    campaigns    viability    first    commerce    product    service   

Project "Phyron" data sheet

The following table provides information about the project.


Organization address
postcode: 118 25
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Sweden [SE]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-10-01   to  2020-03-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    PHYRON AB SE (STOCKHOLM) coordinator 50˙000.00


 Project objective

If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Much of the global digital marketing spending market’s growth can be attributed to the fact that videos are interactive for users. Since the customer engagement rate of these campaigns is relatively higher than other marketing strategies, they are rapidly being adopted by e-commerce businesses globally to increase their customer bases. It is estimated, that using videos on landing pages dramatically increases conversion rates by a whopping 80% thus maximizing the benefits for customers and buyers. Phyron is the first global player to have developed an e-commerce video marketing solution to automatically produce tailor made interactive, dynamic content based on each product`s data. The company’s proprietary technology- Phyron is based on software as a service (SaaS) model and uses AI and machine learning technology to collect the available product data, produce a template and automatically deliver the unique video for each product. And all this for a fraction of competitor`s price. To date, the technology has been validated at three sites which has demonstrated its robustness with positive results. There is a working platform and up to 10 paying customers already. What is missing is an advanced machine learning function and demonstration of the commercial viability of the technology in full-scale e-commerce operations. The aim of this project is to develop a detailed business plan and explore the further markets for global scalability.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "PHYRON" project.

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The information about "PHYRON" are provided by the European Opendata Portal: CORDIS opendata.

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