Opendata, web and dolomites


Phyron platform for automated production of top-quality customizable product videos with 80% higher conversion rate for a fraction of today`s cost

Total Cost €


EC-Contrib. €






 Phyron project word cloud

Explore the words cloud of the Phyron project. It provides you a very rough idea of what is the project "Phyron" about.

service    interactive    machine    content    marketing    robustness    worth    commerce    company    landing    words    uses    whopping    demonstration    85    viability    buyers    appears    dynamic    afford    listings    fact    positive    markets    video    if    dramatically    fraction    80    70    player    ignore    platform    conversion    search    global    proprietary    viewers    spending    made    plan    collect    pages    function    business    customers    validated    data    buy    market    maximizing    date    bases    software    digital    relatively    operations    force    sales    scalability    sites    first    customer    missing    commercial    model    attributed    anywhere    template    rate    64    competitor    phyron    price    solution    demonstrated    engagement    thousand    full    saas    ai    learning    explore    businesses    considering    watching    automatically    tailor    globally    paying    videos    picture    product    rates    benefits    campaigns    strategies   

Project "Phyron" data sheet

The following table provides information about the project.


Organization address
postcode: 118 25
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Sweden [SE]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-10-01   to  2020-03-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    PHYRON AB SE (STOCKHOLM) coordinator 50˙000.00


 Project objective

If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Much of the global digital marketing spending market’s growth can be attributed to the fact that videos are interactive for users. Since the customer engagement rate of these campaigns is relatively higher than other marketing strategies, they are rapidly being adopted by e-commerce businesses globally to increase their customer bases. It is estimated, that using videos on landing pages dramatically increases conversion rates by a whopping 80% thus maximizing the benefits for customers and buyers. Phyron is the first global player to have developed an e-commerce video marketing solution to automatically produce tailor made interactive, dynamic content based on each product`s data. The company’s proprietary technology- Phyron is based on software as a service (SaaS) model and uses AI and machine learning technology to collect the available product data, produce a template and automatically deliver the unique video for each product. And all this for a fraction of competitor`s price. To date, the technology has been validated at three sites which has demonstrated its robustness with positive results. There is a working platform and up to 10 paying customers already. What is missing is an advanced machine learning function and demonstration of the commercial viability of the technology in full-scale e-commerce operations. The aim of this project is to develop a detailed business plan and explore the further markets for global scalability.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "PHYRON" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "PHYRON" are provided by the European Opendata Portal: CORDIS opendata.

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