Memorix SIGNED

Project "Memorix" data sheet

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 Project objective

There is a high percentage of early leavers (11% among EU-28) and drop-outs among university students (31% among OECD countries). Students fail mainly due to demotivation and poor instructional materials being more eager to search for a job below their qualifications. One of the goals of the Europe 2020 strategy is to reach at least 40% of European adults (30-34 – year old) completing tertiary education (above school age) because today only 26% of the European workforce has this level despite the fact 35% of all EU job positions require this or higher level of education. Students are challenged with long-term memory and despite their efforts to retain information 80% of it is gradually washed away shortly after the exams increasing learning demotivation. Current digital tools are not properly supporting students in this challenge, and given that >75% of the curricular content of many disciplines are based on memorization, this is a priority challenge. Memorix app is our VR and AI powered mobile and web application that integrates emotional triggers and gamification elements helping students to well-stablish their long-term memory. To effectively engage students, Memorix app uses a co-creation approach where the student itself creates unique memory journeys in virtual 3D worlds, making the learning process intrinsically motivating. None of the current solution in the market offer a similar approach: co-creation in the front end and intelligence in the back end. Memorix app is a novel product into the Educational Technology market which exceeded €15.16 B globally by 2017 and is rapidly growing (18.3%/year). Applying a B2C business model, with Memorix app we estimate to reach 94,000 university students as subscribers by 2026 for a total cumulative profit of €24.9 million (€1.8 million Accelerator project investment, ROI of 12.5). This project will also help us to create at least 26 new qualified jobs.