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ID Ward SIGNED

ID Ward: blockchain-based universal ID for privacy-preserving personalisation

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 ID Ward project word cloud

Explore the words cloud of the ID Ward project. It provides you a very rough idea of what is the project "ID Ward" about.

match    overload    ward    profiles    repeatedly    buy    trusted    data    little    network    pilot    websites    waste    innovation    aggregates    struggle    agreed    id    pay    create    entry    works    stored    apps    providers    content    drives    live    digital    publishers    services    sources    engines    protect    individual    original    personal    prototype    care    receive    space    made    read    gives    extreme    search    preserving    watch    consolidation    cookies    concentration    ad    online    e2ee    owned    shared    cycles    social    transacted    platforms    personalised    asset    traffic    marketing    private    uncompetitive    privacy    multiple    reduces    solves    ai    slow    scramble    interface    media    eliminates    monopolise    consent    handful    personalisation    overcrowded    point    suffers    universal    mistargeted    revenue    service    visit    market    accept    places    login    look    companies    tracks    collected    things    billions    encryption    improves    profile    consumers    train   

Project "ID Ward" data sheet

The following table provides information about the project.

Coordinator
ID WARD LTD 

Organization address
address: INGENUITY LAB, INGENUITY CENTER, TR
city: NOTTINGHAM
postcode: NG72TU
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-05-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ID WARD LTD UK (NOTTINGHAM) coordinator 50˙000.00

Map

 Project objective

In an overcrowded digital space, personal data is key to match individual consumers with the information, products and services they want. However, the data market suffers from extreme consolidation and concentration. On one side, a handful of social platforms and search engines monopolise personal data to provide highly personalised products, services and content. On the other side, most content and service providers have so little data that they waste billions in mistargeted marketing, uncompetitive products, and slow innovation cycles. In this scramble, consumers have little or no control over their personal information and struggle to protect their privacy: their data (what they read, watch and buy online, where they live, the places they visit and the things they care about) is often collected, stored and transacted without their knowledge and consent. They experience content overload and look for original and relevant content from trusted sources.

ID Ward solves these problems by making personal data an asset owned and shared directly by the consumer, who can use it to receive personalised content on publishers’ apps and websites. ID Ward works as a universal profile that aggregates data from a network of websites. Its entry point is a simple login that is used to identify the consumer and tracks activities across a network of apps and websites. The data generated by the consumer is made private using end-to-end encryption (E2EE) and used to train AI for personalisation. This reduces content overload and eliminates the need to create multiple profiles and repeatedly accept cookies, while a simple interface gives the consumer control over who can use their data for personalisation. For the companies, privacy-preserving personalisation increases traffic, improves marketing and drives ad revenue. Three large European media companies have agreed to pilot the technology and pay for the development of a prototype.

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The information about "ID WARD" are provided by the European Opendata Portal: CORDIS opendata.

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