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ID Ward SIGNED

ID Ward: blockchain-based universal ID for privacy-preserving personalisation

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 ID Ward project word cloud

Explore the words cloud of the ID Ward project. It provides you a very rough idea of what is the project "ID Ward" about.

shared    uncompetitive    train    protect    id    pilot    ai    content    ad    eliminates    preserving    scramble    companies    buy    personalisation    suffers    agreed    personal    personalised    services    stored    consolidation    receive    struggle    individual    waste    engines    gives    prototype    drives    space    publishers    marketing    tracks    live    data    privacy    aggregates    consent    slow    little    profiles    market    handful    mistargeted    sources    profile    trusted    encryption    universal    repeatedly    places    billions    overload    visit    extreme    owned    social    login    digital    multiple    interface    online    cookies    monopolise    original    look    network    platforms    overcrowded    read    consumers    providers    care    create    accept    media    websites    improves    concentration    solves    match    collected    search    things    asset    ward    reduces    traffic    e2ee    pay    revenue    made    transacted    service    innovation    point    private    watch    cycles    apps    entry    works   

Project "ID Ward" data sheet

The following table provides information about the project.

Coordinator
ID WARD LTD 

Organization address
address: INGENUITY LAB, INGENUITY CENTER, TR
city: NOTTINGHAM
postcode: NG72TU
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-05-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ID WARD LTD UK (NOTTINGHAM) coordinator 50˙000.00

Map

 Project objective

In an overcrowded digital space, personal data is key to match individual consumers with the information, products and services they want. However, the data market suffers from extreme consolidation and concentration. On one side, a handful of social platforms and search engines monopolise personal data to provide highly personalised products, services and content. On the other side, most content and service providers have so little data that they waste billions in mistargeted marketing, uncompetitive products, and slow innovation cycles. In this scramble, consumers have little or no control over their personal information and struggle to protect their privacy: their data (what they read, watch and buy online, where they live, the places they visit and the things they care about) is often collected, stored and transacted without their knowledge and consent. They experience content overload and look for original and relevant content from trusted sources.

ID Ward solves these problems by making personal data an asset owned and shared directly by the consumer, who can use it to receive personalised content on publishers’ apps and websites. ID Ward works as a universal profile that aggregates data from a network of websites. Its entry point is a simple login that is used to identify the consumer and tracks activities across a network of apps and websites. The data generated by the consumer is made private using end-to-end encryption (E2EE) and used to train AI for personalisation. This reduces content overload and eliminates the need to create multiple profiles and repeatedly accept cookies, while a simple interface gives the consumer control over who can use their data for personalisation. For the companies, privacy-preserving personalisation increases traffic, improves marketing and drives ad revenue. Three large European media companies have agreed to pilot the technology and pay for the development of a prototype.

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The information about "ID WARD" are provided by the European Opendata Portal: CORDIS opendata.

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