Opendata, web and dolomites


Immersive Metaphoric Experiences for Well-Being

Total Cost €


EC-Contrib. €






 IMSquared project word cloud

Explore the words cloud of the IMSquared project. It provides you a very rough idea of what is the project "IMSquared" about.

immersive    lifting    nature    generation    therapeutic    good    suggests    paves    occurrences    restoring    inspired    content    verticality    wellness    toolkit    bad    computational    interact    interface    im2    thought    visual    embodiment    co    implications    emotion    sick    brains    influenced    morning    becomes    cognitive    metaphoric    optimization    metaphorical    feeling    ill    brain    structured    health    experiences    conceptualize    neurocognitively    computer    things    metaphors    investigation    virtual    lying    neural    metaphor    behavior    emotional    body    semantic    validation    bbmci    upward    imsquared    hci    neuroscience    transforming    interaction    repository    machines    ai    tandem    science    systematic    media    minds    motion    validate    immes    downward    neurorehabilitation    draw    coding    theory    facilitates    domains    lacking    linguistics    commercial    behavioral    conceptual    psychological    mappings    recovery    domain    interfaces    cross    gestural    therapy    abstract    physical    spirits    summary   

Project "IMSquared" data sheet

The following table provides information about the project.


Organization address
city: LONDON
postcode: SE14 6NW

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Total cost 212˙933 €
 EC max contribution 212˙933 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-RI
 Starting year 2020
 Duration (year-month-day) from 2020-03-01   to  2022-02-28


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    GOLDSMITHS' COLLEGE UK (LONDON) coordinator 212˙933.00


 Project objective

The goal of IMSquared (IM2) is to develop and validate a repository of immersive metaphoric experiences (IMMEs) aimed at restoring physical and emotional wellness in tandem and to provide a brain-body-media computer interface (BBMCI) and toolkit that facilitates visual-gestural interaction, neural-behavioral analysis, generation and optimization of IMMEs with implications for physical therapy (neurorehabilitation) and commercial therapeutic applications. The development and validation of IMMEs will draw on state-of-the-art research across cognitive science/AI, cognitive neuroscience, and computational linguistics looking at the embodiment, neural coding, and the psychological reality of various conceptual metaphors relating to wellness and health. According to conceptual metaphor theory, abstract concepts are structured through cross-domain mappings with more concrete domains due to co-occurrences between these concepts during development. For example, our experience with upward motion becomes associated with well-being (e.g., getting up in the morning), while downward motion becomes associated with ill-being (e.g., lying down when sick), leading us to conceptualize good and bad things in terms of verticality (e.g., “lifting her spirits”, “feeling down”). Growing behavioral evidence suggests that much of thought may be metaphorical in nature and that the relevant physical experience can have consequences for emotion and behavior, yet the systematic investigation of conceptual mappings and their embodiment within HCI, particularly involving media-gestural interfaces, in wellness research is lacking. In summary, IM2 paves the way for more neurocognitively-inspired HCI-wellness research influenced by our understanding of minds, brains, machines, and our new abilities to interact with virtual semantic content, transforming our approach to addressing wellness and health during recovery.

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The information about "IMSQUARED" are provided by the European Opendata Portal: CORDIS opendata.

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