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Motionlab SIGNED

Motionlab: Data driven SaaS platform that made the complex video-personalization accessible and easy

Total Cost €

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EC-Contrib. €

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Partnership

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 Motionlab project word cloud

Explore the words cloud of the Motionlab project. It provides you a very rough idea of what is the project "Motionlab" about.

turnover    startup    organization    american    videopersonalization    cloud    model    individually    innovation    update    software    belongs    customer    accelerator    markets    effectivity    service    customers    productivity    engage    motionlab    agencies    creation    gdpr    brands    solutions    videos    internationalization    opens    2022    digital    million    individual    volume    plan    win    market    optimize    eic    platform    services    sales    relationships    chain    productions    global    multilevel    companies    money    personalized    52    vision    annual    limited    speak    marketing    expensive    regulatory    independent    efficiency    segments    46    strategic    strategy    generate    powerful    eur    enter    broad    oriented    self    funding    validation    vendors    ways    generating    expansion    transformation    scaling    designed    valued    fast    communication    tool    advertising    dependent    north    b2b2b    save    feasibility    us    create    2023    traditional    check    mode    retain    video    options    compliant    business    easily    commercialization    ipr    search    player    deployment    company    small    revenues    trl    billion    losing   

Project "Motionlab" data sheet

The following table provides information about the project.

Coordinator		 MOTIONLAB SRO 

Organization address
address: DROBNEHO 296/20
city: BRNO
postcode: 602 00
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Czech Republic [CZ]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-05-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MOTIONLAB SRO CZ (BRNO) coordinator 50˙000.00

Map

 Project objective

Traditional marketing communication is losing its effectivity and companies search for new ways how to engage, win or retain their digital customers to generate better revenues and to optimize marketing costs. Personalized video as a marketing tool is a key. Motionlab is a unique complex cloud-based and GDPR compliant video platform for self-service creation of personalized videos 1. in high volume and 2. in individual mode. Our aim is to help digital and marketing agencies or productions to create better relationships with brands, to speak individually with their digital customers, to increase productivity and efficiency of sales, marketing or customer services, to improve end customer experience and to save money. Motionlab is designed for an independent use by customers on a fast-growing video advertising market, valued of US$52.0 billion by 2023. Motionlab opens the access to videopersonalization for every customer: even small video production agencies can have the powerful tool, no need to be dependent on expensive vendors or their limited solutions. With Software as a Service business model Motionlab can easily enter into new segments and markets. Our vision is to create the multilevel B2B2B business chain to support our expansion. The aim of this project that belongs to the TRL 6 is to develop marketing and deployment process and organization to support internationalization of Motionlab. The feasibility study is focused on assessment of “go-to-market” options, IPR & Regulatory Strategy validation and business plan update. Motionlab project aims at generating annual turnover of 46 million EUR by the end of 2022. The project is of strategic importance for growth and transformation of the company from an innovation-driven startup, to a market-oriented global player. The aim of the Phase 1 project is so to check the feasibility of scaling-up the Motionlab for a broad commercialization on the European and North American markets, e.g. by the EIC Accelerator funding

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The information about "MOTIONLAB" are provided by the European Opendata Portal: CORDIS opendata.

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