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usenns

Neurotechnology to understand the emotions of customers in market research

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

usenns project word cloud

Explore the words cloud of the usenns project. It provides you a very rough idea of what is the project "usenns" about.

plan comprehensible usenns service web data scalable client companies encapsulation reasonable indicate looks mainstream neurotechnology emotions environment elaborated accelerate dimensions model insights transparent integration unconscious prototype neuroheadset trend affordable visualization strategies human pay accessed objectively experiments consumers global successfully competitive recognizing emotional valuable presentation charged completely customers rational survive risk adapt ring price investments action commercial experts neuroscience marketing corroborating helping feasibility innovations centric bitbrain interaction language market incurring penetrate manner business clients solution revolutionize holistically researcher initial

Project "usenns" data sheet

The following table provides information about the project.

Coordinator	BIT & BRAIN TECHNOLOGIES SL Organization address address: PASEO SAGASTA 19 ENTRESUELO DERECHA city: ZARAGOZA postcode: 50008 website: www.bitbrain.es contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	http://usenns.com/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2014
Funding Scheme	SME-1
Starting year	2014
Duration (year-month-day)	from 2014-09-01 to 2014-11-30

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	BIT & BRAIN TECHNOLOGIES SL BIT & BRAIN TECHNOLOGIES SL Organization address address: PASEO SAGASTA 19 ENTRESUELO DERECHA city: ZARAGOZA postcode: 50008 website: www.bitbrain.es contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (ZARAGOZA)	coordinator	50˙000.00

Map

Project objective

Human-Centric Marketing is the current trend in marketing that looks at customers holistically, recognizing their emotions as one of the most important dimensions. All experts indicate that only the companies that adapt to this trend will successfully survive the current competitive and global environment. However, traditional market methodologies cannot objectively measure emotional insights as this information is unconscious and cannot be accessed under rational processes. BitBrain has already developed a neurotechnology solution able to measure emotions completely adapted to the market research sector, and the objective of the usenns project is to penetrate the market. This solution has 3 main innovations: i) two new measurement devices (neuroheadset and a “ring”) adapted to the market research sector; ii) the encapsulation and integration within the technology of all the neuroscience knowledge on design-execution of experiments and on elaborated data analysis, in a completely transparent manner for the user; and iii) presentation of the results on emotions of consumers in a comprehensible and valuable language for the market researcher and its client. This results in a technology easy to implement in market research companies without incurring a risk due to high initial investments (clients pay an affordable price for the measurement devices), and a pay-per-use with a reasonable price only charged at the end of a study. This pay-per-use service with a visualization and interaction web-based application make this business model highly scalable. The objectives of the feasibility project are to accelerate the process of corroborating the business plan, and to define an action plan to reach mainstream commercial use from the current prototype state. After the feasibility study, the action plan will bring to the market a solution that will revolutionize the global market research sector by helping companies to design better strategies adapted to their customers

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The information about "USENNS" are provided by the European Opendata Portal: CORDIS opendata.