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Innovation in the road freight transportation chain facilitating sustainability and low cost: A socio-technical perspective on work and development of road freight transport markets.

Total Cost €


EC-Contrib. €






 InnoMarket project word cloud

Explore the words cloud of the InnoMarket project. It provides you a very rough idea of what is the project "InnoMarket" about.

rate    practitioner    workshop    secondment    action    perspective    sectoral    builds    potentials    business    net    professor    innovative    practices    poland    sweden    closing    intermediaries    podcasts    literature    public    profile    logistics    workshops    ethnography    truck    controversies    skill    innovation    customer    inter    cbs    network    chains    publishing    socio    full    gap    firstly    expertise    efficiency    shipper    secondly    society    opening    bazaar    market    leads    analyzing    transport    lowering    publications    world    constructivist    markets    chain    overlapping    inefficiencies    industrial    center    transporter    view    offers    fellow    academics    outreach    explaining    loads    acute    denmark    road    innomarket    unintended    theory    freight    ethnographic    black    editorship    shadowing    transportation    supervises    parts    publication    sustainability    actors    box    methodology    innovations    host    institutional    organizing    itd    international    broadened    interviews    training    drivers   

Project "InnoMarket" data sheet

The following table provides information about the project.


Organization address
postcode: 2000

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Denmark [DK]
 Project website
 Total cost 212˙194 €
 EC max contribution 212˙194 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2014
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2015
 Duration (year-month-day) from 2015-08-01   to  2017-07-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

InnoMarket is opening the black box of the international road freight transport market, which is organized as a bazaar. The project will investigate this 'institutional order' of road freight transportation that leads to unintended inefficiencies such as less than full truck loads. The objective is firstly to identify innovative potentials for lowering cost and increasing sustainability by analyzing practices of overlapping markets and built-in controversies in the transport chains. Secondly, the project aims at closing a gap in transport research by explaining the low implementation rate of (existing) innovations. Theoretically, the project builds on market making literature and the socio-technical view of innovation processes. An ethnographic action net study is applied to investigate the overlapping markets and international inter-sectoral transport chain actors; the industrial shipper, customer, intermediaries, transporter and drivers. The study involves 50 interviews in Poland, Denmark and Sweden and “shadowing” actors. The results of the study is a novel perspective on how road transport markets work, contributing to knowledge of transport-chain efficiency, sustainability and innovation that is needed in EU as well as in other parts of the world. CBS research expertise in transportation, constructivist market theory and ethnography advances the fellow in research, methodology and publication. CBS Business-in-Society activities advance the fellow in dissemination; public podcasts; practitioner workshops, and publications. Host professor supervises in transport and logistics research, in workshop method, publication and editorship skill. Secondment at ITD/International Transport Denmark´s innovation center offers training-in-innovation projects. Fellow research profile is broadened, including organizing, transportation expertise, ethnographic action net methods, publishing, outreach experience, and an international network of academics and non-academics.


year authors and title journal last update
List of publications.
2017 Benedikte Borgström
What Is Fair in the Fair Transport Concept?
published pages: , ISSN: , DOI:
The 33rd EGOS Colloquium 2017 33 2019-07-23
2017 Benedikte Borgström
Transportation as an Untapped Potential for Competitive Supply Chain Management Advantage
published pages: 4, ISSN: 0903-2266, DOI:
Effektivitet Nr. 3 2019-07-23
2016 Benedikte Borgström Henrik Agndal Lianguang Cui Leif-Magnus Jensen Susanne Hertz
Market Innovation in the Transport and Heavy Vehicle Market
published pages: 29, ISSN: , DOI:
The 16th European Academy of Management Conference (EURAM) 2016 16 2019-07-23
2016 Benedikte Borgström
Value Work in the Road Transport Sector
published pages: 10, ISSN: , DOI:
4th Interdisciplinary Market Studies Workshop - St Andrews, Storbritannien 4 2019-07-23
2016 Benedikte Borgström
Passionate Writing
published pages: 10, ISSN: , DOI:
Gender, Work and Organization 2016 9 2019-07-23

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The information about "INNOMARKET" are provided by the European Opendata Portal: CORDIS opendata.

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