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Innovation in the road freight transportation chain facilitating sustainability and low cost: A socio-technical perspective on work and development of road freight transport markets.

Total Cost €


EC-Contrib. €






 InnoMarket project word cloud

Explore the words cloud of the InnoMarket project. It provides you a very rough idea of what is the project "InnoMarket" about.

road    literature    innovative    truck    market    ethnographic    black    constructivist    potentials    controversies    drivers    offers    shipper    shadowing    theory    opening    itd    actors    bazaar    parts    firstly    training    net    leads    organizing    markets    innovations    methodology    perspective    full    rate    transportation    builds    analyzing    profile    transport    action    ethnography    academics    intermediaries    outreach    practitioner    inefficiencies    gap    innovation    sustainability    broadened    supervises    loads    podcasts    explaining    box    innomarket    publication    unintended    host    efficiency    lowering    chain    network    secondment    international    closing    expertise    socio    poland    logistics    interviews    denmark    business    practices    world    center    secondly    society    view    acute    cbs    overlapping    public    sweden    editorship    workshops    publications    freight    sectoral    industrial    institutional    chains    professor    publishing    skill    fellow    customer    workshop    inter    transporter   

Project "InnoMarket" data sheet

The following table provides information about the project.


Organization address
postcode: 2000

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Denmark [DK]
 Project website
 Total cost 212˙194 €
 EC max contribution 212˙194 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2014
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2015
 Duration (year-month-day) from 2015-08-01   to  2017-07-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

InnoMarket is opening the black box of the international road freight transport market, which is organized as a bazaar. The project will investigate this 'institutional order' of road freight transportation that leads to unintended inefficiencies such as less than full truck loads. The objective is firstly to identify innovative potentials for lowering cost and increasing sustainability by analyzing practices of overlapping markets and built-in controversies in the transport chains. Secondly, the project aims at closing a gap in transport research by explaining the low implementation rate of (existing) innovations. Theoretically, the project builds on market making literature and the socio-technical view of innovation processes. An ethnographic action net study is applied to investigate the overlapping markets and international inter-sectoral transport chain actors; the industrial shipper, customer, intermediaries, transporter and drivers. The study involves 50 interviews in Poland, Denmark and Sweden and “shadowing” actors. The results of the study is a novel perspective on how road transport markets work, contributing to knowledge of transport-chain efficiency, sustainability and innovation that is needed in EU as well as in other parts of the world. CBS research expertise in transportation, constructivist market theory and ethnography advances the fellow in research, methodology and publication. CBS Business-in-Society activities advance the fellow in dissemination; public podcasts; practitioner workshops, and publications. Host professor supervises in transport and logistics research, in workshop method, publication and editorship skill. Secondment at ITD/International Transport Denmark´s innovation center offers training-in-innovation projects. Fellow research profile is broadened, including organizing, transportation expertise, ethnographic action net methods, publishing, outreach experience, and an international network of academics and non-academics.


year authors and title journal last update
List of publications.
2017 Benedikte Borgström
What Is Fair in the Fair Transport Concept?
published pages: , ISSN: , DOI:
The 33rd EGOS Colloquium 2017 33 2019-07-23
2017 Benedikte Borgström
Transportation as an Untapped Potential for Competitive Supply Chain Management Advantage
published pages: 4, ISSN: 0903-2266, DOI:
Effektivitet Nr. 3 2019-07-23
2016 Benedikte Borgström Henrik Agndal Lianguang Cui Leif-Magnus Jensen Susanne Hertz
Market Innovation in the Transport and Heavy Vehicle Market
published pages: 29, ISSN: , DOI:
The 16th European Academy of Management Conference (EURAM) 2016 16 2019-07-23
2016 Benedikte Borgström
Value Work in the Road Transport Sector
published pages: 10, ISSN: , DOI:
4th Interdisciplinary Market Studies Workshop - St Andrews, Storbritannien 4 2019-07-23
2016 Benedikte Borgström
Passionate Writing
published pages: 10, ISSN: , DOI:
Gender, Work and Organization 2016 9 2019-07-23

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The information about "INNOMARKET" are provided by the European Opendata Portal: CORDIS opendata.

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