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Art and Brain

Art and Brain: An integrated approach to causative analysis of neural function in perception of art using Transcranial Magnetic Stimulation

Total Cost €


EC-Contrib. €






 Art and Brain project word cloud

Explore the words cloud of the Art and Brain project. It provides you a very rough idea of what is the project "Art and Brain" about.

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Project "Art and Brain" data sheet

The following table provides information about the project.


Organization address
city: WIEN
postcode: 1010

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Austria [AT]
 Project website
 Total cost 178˙156 €
 EC max contribution 178˙156 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2014
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2015
 Duration (year-month-day) from 2015-07-01   to  2017-06-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITAT WIEN AT (WIEN) coordinator 178˙156.00


 Project objective

This project will bring Matthew Pelowski to Vienna University to undergo a unique two-way program of knowledge transfer and to conduct an innovative, integrated behavioral/neural study of art perception using causative brain manipulation via TMS (Transcranial Magnetic Stimulation). Art is a unique feature of human life. Uncovering how it affects us requires joint expertise in aesthetics, psychology and neuroscience. Employing TMS, we will systematically manipulate three key brain regions (prefrontal, temporal and parietal), while individuals view a selection of art. Cognitive, emotional and evaluative reactions will be recorded via specially designed survey and assessed via a cognitive model which integrates these factors, both of which were created by Dr. Pelowski and which he will introduce to the Vienna group. Simultaneously, Dr. Pelowski will be supported by leading experts in art’s neural study under guidance of host Dr. Leder, and will receive training in TMS. By comparing responses to a control and using Dr. Pelowski's methodology, we will collect a comprehensive within-subject dataset of specific impact of brain regions on art experience. This research will provide the “next step” for clarifying previous cognitive and neurological findings, achieving their integration. It will clarify general questions of brain role in emotion and evaluation. It will also have wide inter-sectoral application to dementia research and art therapy, which will be explored with experts in Leder’s group, and will be a breakthrough to future study of integrated neuroaesthetics and psychology of art. This project will also create a new research direction, expanding from an established center at University of Vienna, continuing a key tradition in empirical aesthetics. It also creates a point of continuing collaboration between Vienna, US and EU, and will further launch the career of Dr. Pelowsk and extend his proficiency to causative brain research.


year authors and title journal last update
List of publications.
2016 Matthew Pelowski, Patrick S. Markey, Jon O. Lauring, Helmut Leder
Visualizing the Impact of Art: An Update and Comparison of Current Psychological Models of Art Experience
published pages: , ISSN: 1662-5161, DOI: 10.3389/fnhum.2016.00160
Frontiers in Human Neuroscience 10 2019-07-23
2017 Pelowski, Matthew., Leder, Helmut. & Tinio, Pablo.
Creativity in the domain of Visual Art
published pages: , ISSN: , DOI:
Cambridge Handbook of Creativity Across Different Domains 2019-07-23
2017 Gerger Gernot, Matthew Pelowski, Helmut Leder
Empathy, Einfühlung, and aesthetic experience: the effect of emotion contagion on appreciation of representational and abstract art using fEMG and SCR
published pages: , ISSN: 1612-4782, DOI: 10.1007/s10339-017-0800-2
Cognitive Processing 2019-07-23
2015 Helmut Leder, Patrick S. Markey, Matthew Pelowski
Aesthetic emotions to art – What they are and what makes them special
published pages: 67-70, ISSN: 1571-0645, DOI: 10.1016/j.plrev.2015.04.037
Physics of Life Reviews 13 2019-07-23
2017 Mingming Zhang, Tao Liu, Matthew Pelowski, Dongchuan Yu
Gender difference in spontaneous deception: A hyperscanning study using functional near-infrared spectroscopy
published pages: , ISSN: 2045-2322, DOI: 10.1038/s41598-017-06764-1
Scientific Reports 7/1 2019-07-23
2017 Matthew Pelowski, Patrick S. Markey, Michael Forster, Gernot Gerger, Helmut Leder
What do we actually hope to accomplish by modeling art experience?
published pages: , ISSN: 1571-0645, DOI: 10.1016/j.plrev.2017.07.002
Physics of Life Reviews 2019-07-23
2017 Matthew Pelowski, Patrick S. Markey, Michael Forster, Gernot Gerger, Helmut Leder
Move me, astonish me… delight my eyes and brain: The Vienna Integrated Model of top-down and bottom-up processes in Art Perception (VIMAP) and corresponding affective, evaluative, and neurophysiological correlates
published pages: , ISSN: 1571-0645, DOI: 10.1016/j.plrev.2017.02.003
Physics of Life Reviews 2019-07-23

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The information about "ART AND BRAIN" are provided by the European Opendata Portal: CORDIS opendata.

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