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RAd

RAd (Responsible Advertising) - An innovative donate-per-view digital video advertising model

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

RAd project word cloud

Explore the words cloud of the RAd project. It provides you a very rough idea of what is the project "RAd" about.

rad revenue risk newspapers experiencing feasibility reinforcing refine ran pound dva losses run transitioning media video people explore final responsible though played region thinking tv interaction view raw pluralism balancing broadcast corporate legacy advertisers simply cross months strategy publishers combines social players ultimately alone youtube responsibility incredible ba additional exponential editorial model million democracy pilot profits hereinafter 2017 20m broadcaster giants data tv2 collected 1billion business donate advertisement industry dramatically 100m connects market win plan extrapolated ad innovative digital critical think always profit uk believe dispersal combining viewership advertising nation altogether employs predicted space income financial newspaper report facebook google transition leader norwegian

Project "RAd" data sheet

The following table provides information about the project.

Coordinator	MOBILETECH AS Organization address address: NORDRE NOESTEKAI 1 city: BERGEN postcode: 5011 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Norway [NO]
Project website	http://r-ad.org
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2014
Funding Scheme	SME-1
Starting year	2015
Duration (year-month-day)	from 2015-06-01 to 2015-10-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	MOBILETECH AS MOBILETECH AS Organization address address: NORDRE NOESTEKAI 1 city: BERGEN postcode: 5011 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	NO (BERGEN)	coordinator	50˙000.00

Map

Project objective

The so called “legacy media” players such as broadcast TV and newspapers (hereinafter referred to simply as media) face incredible challenges while transitioning into the “new media” and the digital space. Traditionally, advertisement has always played a key role in balancing out the financial scale for media but with the transition to digital and the dispersal of advertising revenue to non-editorial and social media giants such as Google, Facebook and Youtube, risk of long-term advertisement revenue losses increases dramatically. Digital video advertisement (DVA) is experiencing exponential growth with a £1Billion market value predicted for the UK alone in 2017. RAd (responsible advertisement) is an innovative DVA product that combines advertisement with Corporate Social Responsibility. Rad connects media publishers and advertisers, with non-profit organizations and end-users in a win-win “donate-per-view” interaction model where end-users support non-profits through their ad viewership. The media sector is critical for pluralism and democracy and employs more than 10 million people in the EU. As we explore in this proposal, in the UK alone RAd has the potential to help bring new income to the media (£100m) while bringing additional financial support to non-profit organizations (£20m). Ultimately, we believe RAd has the potential to impact the way we think advertisement altogether, reinforcing the EU’s role as an innovative region and though leader on cross-nation and cross-industry innovative thinking. The goal of this project is to assess the feasibility of RAD by combining market analysis and strategy development, with a field pilot ran together with Norwegian broadcaster TV2 and newspaper BA to test and refine the proposed business model. The project will run for 6 months and result in a feasibility report that includes all the results and raw data collected throughout the project, the conclusions extrapolated from this data, and the final RAD business plan.

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The information about "RAD" are provided by the European Opendata Portal: CORDIS opendata.