Opendata, web and dolomites

RAd

RAd (Responsible Advertising) - An innovative donate-per-view digital video advertising model

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

0

 RAd project word cloud

Explore the words cloud of the RAd project. It provides you a very rough idea of what is the project "RAd" about.

newspapers    thinking    report    incredible    million    pilot    connects    ultimately    additional    google    win    refine    business    norwegian    youtube    advertisers    rad    legacy    profits    ba    1billion    think    months    final    collected    facebook    20m    region    viewership    nation    donate    data    exponential    100m    profit    balancing    interaction    publishers    responsible    space    run    democracy    giants    digital    though    combining    losses    2017    industry    hereinafter    raw    leader    corporate    advertising    altogether    tv    explore    strategy    market    revenue    innovative    plan    view    feasibility    extrapolated    income    risk    transition    video    uk    people    newspaper    media    dramatically    always    simply    pound    players    predicted    dva    ad    dispersal    employs    advertisement    responsibility    broadcaster    critical    ran    experiencing    played    broadcast    believe    model    alone    combines    cross    transitioning    editorial    financial    social    reinforcing    pluralism    tv2   

Project "RAd" data sheet

The following table provides information about the project.

Coordinator
MOBILETECH AS 

Organization address
address: NORDRE NOESTEKAI 1
city: BERGEN
postcode: 5011
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Norway [NO]
 Project website http://r-ad.org
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2015-10-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MOBILETECH AS NO (BERGEN) coordinator 50˙000.00

Map

 Project objective

The so called “legacy media” players such as broadcast TV and newspapers (hereinafter referred to simply as media) face incredible challenges while transitioning into the “new media” and the digital space. Traditionally, advertisement has always played a key role in balancing out the financial scale for media but with the transition to digital and the dispersal of advertising revenue to non-editorial and social media giants such as Google, Facebook and Youtube, risk of long-term advertisement revenue losses increases dramatically. Digital video advertisement (DVA) is experiencing exponential growth with a £1Billion market value predicted for the UK alone in 2017. RAd (responsible advertisement) is an innovative DVA product that combines advertisement with Corporate Social Responsibility. Rad connects media publishers and advertisers, with non-profit organizations and end-users in a win-win “donate-per-view” interaction model where end-users support non-profits through their ad viewership. The media sector is critical for pluralism and democracy and employs more than 10 million people in the EU. As we explore in this proposal, in the UK alone RAd has the potential to help bring new income to the media (£100m) while bringing additional financial support to non-profit organizations (£20m). Ultimately, we believe RAd has the potential to impact the way we think advertisement altogether, reinforcing the EU’s role as an innovative region and though leader on cross-nation and cross-industry innovative thinking. The goal of this project is to assess the feasibility of RAD by combining market analysis and strategy development, with a field pilot ran together with Norwegian broadcaster TV2 and newspaper BA to test and refine the proposed business model. The project will run for 6 months and result in a feasibility report that includes all the results and raw data collected throughout the project, the conclusions extrapolated from this data, and the final RAD business plan.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "RAD" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "RAD" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.2.1.1.;H2020-EU.2.3.1.)

Assist (2015)

Telocate ASSIST – Development and marketing of an acoustic solution for localization and navigation of people in buildings using the smartphone

Read More  

Digital Iris (2018)

Bringing the human being into the digital loop

Read More  

BioAhead (2017)

BioAhead – an innovative optimization algorithm for amino acid chain analytics

Read More