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RAd

RAd (Responsible Advertising) - An innovative donate-per-view digital video advertising model

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

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 RAd project word cloud

Explore the words cloud of the RAd project. It provides you a very rough idea of what is the project "RAd" about.

losses    region    view    plan    nation    million    20m    altogether    innovative    media    data    incredible    report    hereinafter    win    100m    simply    profit    though    played    donate    ran    advertisement    always    newspaper    ba    dispersal    people    publishers    explore    responsible    experiencing    predicted    transitioning    space    industry    transition    believe    advertising    video    financial    months    social    dramatically    employs    norwegian    thinking    business    pilot    exponential    rad    corporate    revenue    giants    facebook    feasibility    run    refine    youtube    risk    raw    balancing    tv    think    combines    broadcast    broadcaster    final    connects    advertisers    critical    additional    google    collected    reinforcing    dva    market    players    pound    2017    leader    uk    digital    interaction    newspapers    viewership    combining    ultimately    responsibility    cross    profits    ad    model    1billion    alone    legacy    pluralism    democracy    tv2    editorial    income    strategy    extrapolated   

Project "RAd" data sheet

The following table provides information about the project.

Coordinator
MOBILETECH AS 

Organization address
address: NORDRE NOESTEKAI 1
city: BERGEN
postcode: 5011
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Norway [NO]
 Project website http://r-ad.org
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2015-10-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MOBILETECH AS NO (BERGEN) coordinator 50˙000.00

Map

 Project objective

The so called “legacy media” players such as broadcast TV and newspapers (hereinafter referred to simply as media) face incredible challenges while transitioning into the “new media” and the digital space. Traditionally, advertisement has always played a key role in balancing out the financial scale for media but with the transition to digital and the dispersal of advertising revenue to non-editorial and social media giants such as Google, Facebook and Youtube, risk of long-term advertisement revenue losses increases dramatically. Digital video advertisement (DVA) is experiencing exponential growth with a £1Billion market value predicted for the UK alone in 2017. RAd (responsible advertisement) is an innovative DVA product that combines advertisement with Corporate Social Responsibility. Rad connects media publishers and advertisers, with non-profit organizations and end-users in a win-win “donate-per-view” interaction model where end-users support non-profits through their ad viewership. The media sector is critical for pluralism and democracy and employs more than 10 million people in the EU. As we explore in this proposal, in the UK alone RAd has the potential to help bring new income to the media (£100m) while bringing additional financial support to non-profit organizations (£20m). Ultimately, we believe RAd has the potential to impact the way we think advertisement altogether, reinforcing the EU’s role as an innovative region and though leader on cross-nation and cross-industry innovative thinking. The goal of this project is to assess the feasibility of RAD by combining market analysis and strategy development, with a field pilot ran together with Norwegian broadcaster TV2 and newspaper BA to test and refine the proposed business model. The project will run for 6 months and result in a feasibility report that includes all the results and raw data collected throughout the project, the conclusions extrapolated from this data, and the final RAD business plan.

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The information about "RAD" are provided by the European Opendata Portal: CORDIS opendata.

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