Opendata, web and dolomites


RAd (Responsible Advertising) - An innovative donate-per-view digital video advertising model

Total Cost €


EC-Contrib. €






 RAd project word cloud

Explore the words cloud of the RAd project. It provides you a very rough idea of what is the project "RAd" about.

viewership    transition    norwegian    media    facebook    video    experiencing    ad    altogether    million    20m    pilot    social    exponential    believe    extrapolated    ran    feasibility    uk    youtube    alone    tv2    win    dramatically    simply    think    rad    additional    final    space    pound    industry    responsible    thinking    raw    explore    donate    balancing    financial    incredible    losses    newspaper    view    predicted    collected    model    innovative    strategy    run    leader    1billion    profit    combines    tv    market    players    pluralism    report    legacy    corporate    cross    democracy    interaction    broadcaster    refine    editorial    100m    hereinafter    critical    dva    though    data    responsibility    ba    employs    giants    combining    advertising    2017    digital    profits    transitioning    income    people    business    risk    connects    newspapers    advertisement    broadcast    advertisers    region    publishers    ultimately    played    nation    reinforcing    months    plan    always    revenue    google    dispersal   

Project "RAd" data sheet

The following table provides information about the project.


Organization address
city: BERGEN
postcode: 5011
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Norway [NO]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2015-10-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MOBILETECH AS NO (BERGEN) coordinator 50˙000.00


 Project objective

The so called “legacy media” players such as broadcast TV and newspapers (hereinafter referred to simply as media) face incredible challenges while transitioning into the “new media” and the digital space. Traditionally, advertisement has always played a key role in balancing out the financial scale for media but with the transition to digital and the dispersal of advertising revenue to non-editorial and social media giants such as Google, Facebook and Youtube, risk of long-term advertisement revenue losses increases dramatically. Digital video advertisement (DVA) is experiencing exponential growth with a £1Billion market value predicted for the UK alone in 2017. RAd (responsible advertisement) is an innovative DVA product that combines advertisement with Corporate Social Responsibility. Rad connects media publishers and advertisers, with non-profit organizations and end-users in a win-win “donate-per-view” interaction model where end-users support non-profits through their ad viewership. The media sector is critical for pluralism and democracy and employs more than 10 million people in the EU. As we explore in this proposal, in the UK alone RAd has the potential to help bring new income to the media (£100m) while bringing additional financial support to non-profit organizations (£20m). Ultimately, we believe RAd has the potential to impact the way we think advertisement altogether, reinforcing the EU’s role as an innovative region and though leader on cross-nation and cross-industry innovative thinking. The goal of this project is to assess the feasibility of RAD by combining market analysis and strategy development, with a field pilot ran together with Norwegian broadcaster TV2 and newspaper BA to test and refine the proposed business model. The project will run for 6 months and result in a feasibility report that includes all the results and raw data collected throughout the project, the conclusions extrapolated from this data, and the final RAD business plan.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "RAD" project.

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The information about "RAD" are provided by the European Opendata Portal: CORDIS opendata.

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