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RAd

RAd (Responsible Advertising) - An innovative donate-per-view digital video advertising model

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

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 RAd project word cloud

Explore the words cloud of the RAd project. It provides you a very rough idea of what is the project "RAd" about.

ad    altogether    pilot    always    combines    legacy    income    interaction    extrapolated    social    predicted    transition    incredible    experiencing    thinking    financial    refine    2017    critical    broadcaster    revenue    20m    tv2    cross    win    pound    norwegian    broadcast    newspapers    losses    data    innovative    region    think    players    leader    explore    1billion    dva    view    facebook    profits    profit    transitioning    industry    feasibility    played    additional    report    million    alone    though    100m    uk    corporate    dispersal    digital    believe    nation    run    reinforcing    ultimately    giants    risk    video    business    pluralism    advertisement    viewership    advertisers    newspaper    people    collected    dramatically    rad    media    google    raw    months    youtube    tv    employs    hereinafter    exponential    model    strategy    combining    connects    responsible    balancing    ran    responsibility    democracy    space    final    ba    simply    editorial    publishers    advertising    market    plan    donate   

Project "RAd" data sheet

The following table provides information about the project.

Coordinator
MOBILETECH AS 

Organization address
address: NORDRE NOESTEKAI 1
city: BERGEN
postcode: 5011
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Norway [NO]
 Project website http://r-ad.org
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2015-10-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MOBILETECH AS NO (BERGEN) coordinator 50˙000.00

Map

 Project objective

The so called “legacy media” players such as broadcast TV and newspapers (hereinafter referred to simply as media) face incredible challenges while transitioning into the “new media” and the digital space. Traditionally, advertisement has always played a key role in balancing out the financial scale for media but with the transition to digital and the dispersal of advertising revenue to non-editorial and social media giants such as Google, Facebook and Youtube, risk of long-term advertisement revenue losses increases dramatically. Digital video advertisement (DVA) is experiencing exponential growth with a £1Billion market value predicted for the UK alone in 2017. RAd (responsible advertisement) is an innovative DVA product that combines advertisement with Corporate Social Responsibility. Rad connects media publishers and advertisers, with non-profit organizations and end-users in a win-win “donate-per-view” interaction model where end-users support non-profits through their ad viewership. The media sector is critical for pluralism and democracy and employs more than 10 million people in the EU. As we explore in this proposal, in the UK alone RAd has the potential to help bring new income to the media (£100m) while bringing additional financial support to non-profit organizations (£20m). Ultimately, we believe RAd has the potential to impact the way we think advertisement altogether, reinforcing the EU’s role as an innovative region and though leader on cross-nation and cross-industry innovative thinking. The goal of this project is to assess the feasibility of RAD by combining market analysis and strategy development, with a field pilot ran together with Norwegian broadcaster TV2 and newspaper BA to test and refine the proposed business model. The project will run for 6 months and result in a feasibility report that includes all the results and raw data collected throughout the project, the conclusions extrapolated from this data, and the final RAD business plan.

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The information about "RAD" are provided by the European Opendata Portal: CORDIS opendata.

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