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Social Resp Shopping

Creating the first Social Responsibility Shopping platform to link small businesses and local non-profits organizations through an innovative business model leveraging on responsible consumption

Total Cost €

0

EC-Contrib. €

0

Partnership

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Project "Social Resp Shopping" data sheet

The following table provides information about the project.

Coordinator
CITYBILITY SRL 

Organization address
address: VIA GIOVANNI DURANDO 39
city: MILANO
postcode: 20158
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website http://www.citybility.net
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-07-01   to  2015-12-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    CITYBILITY SRL IT (MILANO) coordinator 50˙000.00

Map

 Project objective

SRS - Social Responsibility Shopping is an innovative business model, conceived by Citybility, that allows on one side small retailers to do Corporate Social Responsibility marketing as if they were big companies, on the other side local charities to do fundraising as if they were more famous charitable organizations. In times when consumers are more interested than ever in doing business with companies they know and respect, Corporate Social Responsibility marketing is becoming a crucial strategy to position the brand in the mind of consumers and consequently push sales. Thanks to SRS digital platform, small retailers can sustain a charity nearby, and attract customers that share the same ethical values, by giving money every time a transaction is made through SRS. While helping shopkeepers to develop their business, SRS aims to support thousands of local charities to carry out their projects, and even encourage citizens to establish new charities. SRS is expected to stimulate local fundraising and to sustain local consumption at the same time, permitting local economy to thrive. SRS’s novelty consists in a win-win-win solution. Three times “win” because it is based on three players (shopkeepers, charities, consumers) that working together generate a virtuous circle with a win solution for each of them: shopkeepers grow their business, charities have their operations funded, consumers feel that their shopping is helpful and not frivolous. Given that SRS is already planned to be launched in Italy by the second half of 2015, the specific objectives for the feasibility study are: 1) to define the attractiveness of potential international target markets to develop SRS on a European scale; 2) to assess the customers responsiveness, the ability to win and the most critical factors related to the entry mode decisions and to the specific foreign markets; to forecast the expected results (social, technical, economical and financial) due to its business concept innovation.

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The information about "SOCIAL RESP SHOPPING" are provided by the European Opendata Portal: CORDIS opendata.

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