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FITA2.0 SIGNED

A highly innovative size recommendation engine, disrupting the existing online apparel market by using big data and machine-learning algorithms.

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

FITA2.0 project word cloud

Explore the words cloud of the FITA2.0 project. It provides you a very rough idea of what is the project "FITA2.0" about.

online accurate solution contracts successfully created gaastra berlin 40 2 accelerate return positive shop garments conversion cross uncertain clients whereas fit basis dutch disruptive undertaken internet trl6 form mvp 91 world stores instrument personalized 9 character innovative tested closely buyers market size rates signed co2 convert ict german disrupt 50 fita2 acceptance plan data purchase significantly buy mortar recommendation sme brand visitors agreed business certain right feasibility environment 65 minimal fita1 books exclusive fashion retail electronics ground commercial made emissions don sold brick advisor analytics returns lower enormous breaking recommendations framework

Project "FITA2.0" data sheet

The following table provides information about the project.

Coordinator	FIT ANALYTICS GMBH Organization address address: SANDERSTRASSE 28 city: BERLIN postcode: 12047 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Germany [DE]
Project website	https://fita20.fitanalytics.com/
Total cost	1˙206˙080 €
EC max contribution	844˙256 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-2-2016-2017
Funding Scheme	SME-2
Starting year	2016
Duration (year-month-day)	from 2016-05-01 to 2017-10-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	FIT ANALYTICS GMBH FIT ANALYTICS GMBH Organization address address: SANDERSTRASSE 28 city: BERLIN postcode: 12047 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	DE (BERLIN)	coordinator	844˙256.00

Map

Project objective

Fit Analytics GmbH is a Berlin-based ICT-SME, operating in the online fashion market. We are aiming to solve the two major problems of online fashion retail:

1. High return rates (~40-50%) because many end users don’t know their size. ~65% of all returns are made due to non-fit. High return rates have certain side effects, e.g. enormous CO2 emissions. 2. Low conversion rates to buy (less than 2% of all visitors convert into buyers; this is significantly lower compared to books or electronics sold online) because end users are uncertain which size to buy. Today, only 9% of all garments are sold online and 91% are still sold in brick-and-mortar stores, whereas more than 50% of all books and electronics are sold over the internet.

We have already deployed the world’s most widely-used Size Advisor (“FITA1.0”) in the market, an innovative ICT product to help end-users find the right size online by providing simple size recommendations. Within the framework of the SME Instrument, Phase II, we are aiming to implement a new, ground-breaking size and product recommendation solution (“FITA2.0”) which will further disrupt the fashion retail market by using exclusive cross-shop purchase and return data for highly accurate size and personalized product recommendations.

We have already developed a minimal viable product (MVP) of FITA2.0 that was successfully tested in an operational environment (TRL6) on Gaastra, a leading Dutch-German brand.We have undertaken a commercial and technical feasibility study, with positive results, and this will form the basis for a business implementation plan to be created during the project. In order to accelerate the market acceptance of the solution after implementation, we have already signed contracts with several clients that have agreed to implement FITA2.0 in the future.

The project is closely related to the objectives of the call due to its disruptive character and planned market uptake.

Deliverables

List of deliverables.
Report of planned and completed communication activities	Documents, reports	2019-05-30 17:11:05
Demonstration report	Documents, reports	2019-05-30 17:11:02
Project website portal	Websites, patent fillings, videos etc.	2019-05-30 15:34:06

Take a look to the deliverables list in detail: detailed list of FITA2.0 deliverables.

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The information about "FITA2.0" are provided by the European Opendata Portal: CORDIS opendata.