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BodyCapital SIGNED

The healthy self as body capital: Individuals, market-based societies and body politics in visual twentieth century Europe.

Total Cost €


EC-Contrib. €






 BodyCapital project word cloud

Explore the words cloud of the BodyCapital project. It provides you a very rough idea of what is the project "BodyCapital" about.

health    continuities    society    play    producing    nutrition    mass    cultural    self    distinction    watches    2014    understandings    pursuing    seeking    collective    internet    individual    age    addiction    infants    practices    economized    roles    economic    political    investigation    marked    public    bodycapital    shape    sexuality    world    preventive    movement    source    media    scope    dependency    reproduction    germany    hyphen    grafting    questions    explore    perceptions    testicular    did    perspective    internalization    visual    individuals    overlap    interactive    understand    visuals    1920s    largely    century    exercise    transformations    logic    human    continuity    postulating    overconsumption    bodies    capital    advent    counting    sports    shaped    debated    film    tv    differences    body    societies    discontinuity    countries    from    healthy    power    differ    social    promotion    persist    performative    insights    sometimes    serve    forms    france    history    market    entangled    food    global    bio    communication    profound    twentieth    framework    britain    intertwined   

Project "BodyCapital" data sheet

The following table provides information about the project.


Organization address
postcode: 67081

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website
 Total cost 2˙492˙123 €
 EC max contribution 2˙492˙123 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2015-AdG
 Funding Scheme ERC-ADG
 Starting year 2016
 Duration (year-month-day) from 2016-09-01   to  2021-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITE DE STRASBOURG FR (STRASBOURG) coordinator 2˙492˙123.00


 Project objective

From testicular grafting (1920s) to step counting watches (2014), the perceptions and practices of health seeking individuals have been marked by continuities and profound changes during a twentieth century largely shaped by the advent of a communication society. Visuals can be a source to understand transformations by postulating an interactive, performative power of mass media in societies. Which roles did visuals play in changes from public health and human capital collective understandings of the healthy self to new (sometimes debated) perceptions and practices of our bodies as forms of individual capital in an increasing market-economized world? Pursuing these questions, the project focuses on four fields of investigation -food/nutrition; movement/exercise/sports; sexuality/reproduction/infants and dependency/addiction/overconsumption- in Germany, France and Great Britain studied with an entangled history framework. Within this scope the project aims at understanding (1)how visuals shape our health related self-understandings and practices in a continuity/discontinuity from the bio-political to the bio-economic logic. (2) The project will explore and explain how and why understandings of body capital differ or overlap in European countries. (3) The project will analyse if and how visual media serve as a promotion-communication hyphen for twentieth century preventive-self understanding. With a visual perspective on a long twentieth century, the project seeks to better understand changes and continuities in the history of health intertwined with the history of media. This will provide new insights into how the internalization of bodycapital has evolved throughout the past century, how transformations in the media world (from film to TV to internet) play out at the individual level and how health challenges and cultural differences in body perceptions and practices persist in producing social distinction in an age of global information and advanced health systems.


year authors and title journal last update
List of publications.
2019 Joël Danet
Années 90 : Internet en débat
published pages: , ISSN: 2608-8681, DOI:
Le fil des images 2019-11-07
2018 Philippe Chavot, Anne Masseran
The televisual framing of organ transplantation in France, from the 1960s to the 1980s
published pages: 85-101, ISSN: 2083-7267, DOI: 10.24917/20837276.8.9
Annales Universitatis Paedagogicae Cracoviensis. Studia ad Didacticam Biologiae Pertinentia 8 2019-11-07

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The information about "BODYCAPITAL" are provided by the European Opendata Portal: CORDIS opendata.

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