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BodyCapital SIGNED

The healthy self as body capital: Individuals, market-based societies and body politics in visual twentieth century Europe.

Total Cost €


EC-Contrib. €






 BodyCapital project word cloud

Explore the words cloud of the BodyCapital project. It provides you a very rough idea of what is the project "BodyCapital" about.

food    perspective    individuals    debated    advent    individual    power    economized    forms    healthy    framework    hyphen    did    collective    century    watches    sports    economic    internalization    market    germany    exercise    differ    questions    internet    entangled    overlap    capital    1920s    overconsumption    human    producing    source    scope    seeking    bodies    continuity    dependency    practices    play    reproduction    understandings    distinction    countries    societies    sometimes    discontinuity    interactive    social    2014    history    self    transformations    understand    perceptions    promotion    world    from    mass    visuals    testicular    profound    body    bodycapital    movement    france    political    performative    grafting    nutrition    film    health    insights    public    pursuing    roles    preventive    largely    cultural    marked    intertwined    infants    investigation    media    twentieth    shape    age    visual    communication    counting    britain    society    shaped    logic    continuities    bio    global    sexuality    tv    postulating    persist    differences    serve    addiction    explore   

Project "BodyCapital" data sheet

The following table provides information about the project.


Organization address
postcode: 67081

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website
 Total cost 2˙492˙123 €
 EC max contribution 2˙492˙123 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2015-AdG
 Funding Scheme ERC-ADG
 Starting year 2016
 Duration (year-month-day) from 2016-09-01   to  2021-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITE DE STRASBOURG FR (STRASBOURG) coordinator 2˙492˙123.00


 Project objective

From testicular grafting (1920s) to step counting watches (2014), the perceptions and practices of health seeking individuals have been marked by continuities and profound changes during a twentieth century largely shaped by the advent of a communication society. Visuals can be a source to understand transformations by postulating an interactive, performative power of mass media in societies. Which roles did visuals play in changes from public health and human capital collective understandings of the healthy self to new (sometimes debated) perceptions and practices of our bodies as forms of individual capital in an increasing market-economized world? Pursuing these questions, the project focuses on four fields of investigation -food/nutrition; movement/exercise/sports; sexuality/reproduction/infants and dependency/addiction/overconsumption- in Germany, France and Great Britain studied with an entangled history framework. Within this scope the project aims at understanding (1)how visuals shape our health related self-understandings and practices in a continuity/discontinuity from the bio-political to the bio-economic logic. (2) The project will explore and explain how and why understandings of body capital differ or overlap in European countries. (3) The project will analyse if and how visual media serve as a promotion-communication hyphen for twentieth century preventive-self understanding. With a visual perspective on a long twentieth century, the project seeks to better understand changes and continuities in the history of health intertwined with the history of media. This will provide new insights into how the internalization of bodycapital has evolved throughout the past century, how transformations in the media world (from film to TV to internet) play out at the individual level and how health challenges and cultural differences in body perceptions and practices persist in producing social distinction in an age of global information and advanced health systems.


year authors and title journal last update
List of publications.
2019 Joël Danet
Années 90 : Internet en débat
published pages: , ISSN: 2608-8681, DOI:
Le fil des images 2019-11-07
2018 Philippe Chavot, Anne Masseran
The televisual framing of organ transplantation in France, from the 1960s to the 1980s
published pages: 85-101, ISSN: 2083-7267, DOI: 10.24917/20837276.8.9
Annales Universitatis Paedagogicae Cracoviensis. Studia ad Didacticam Biologiae Pertinentia 8 2019-11-07

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The information about "BODYCAPITAL" are provided by the European Opendata Portal: CORDIS opendata.

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