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BodyCapital SIGNED

The healthy self as body capital: Individuals, market-based societies and body politics in visual twentieth century Europe.

Total Cost €


EC-Contrib. €






 BodyCapital project word cloud

Explore the words cloud of the BodyCapital project. It provides you a very rough idea of what is the project "BodyCapital" about.

body    human    britain    distinction    nutrition    performative    individuals    political    bodycapital    dependency    history    hyphen    1920s    food    investigation    framework    forms    transformations    serve    infants    did    media    public    differences    addiction    2014    advent    capital    scope    preventive    continuities    counting    century    cultural    grafting    intertwined    overconsumption    debated    discontinuity    postulating    differ    shaped    communication    bodies    visuals    roles    entangled    practices    economic    mass    largely    movement    market    healthy    play    testicular    twentieth    health    tv    global    source    age    social    continuity    reproduction    france    seeking    film    internalization    questions    profound    perceptions    countries    germany    exercise    producing    marked    internet    interactive    world    explore    societies    logic    sexuality    shape    persist    individual    sometimes    society    insights    bio    collective    sports    visual    perspective    from    understand    understandings    power    economized    overlap    pursuing    self    watches    promotion   

Project "BodyCapital" data sheet

The following table provides information about the project.


Organization address
postcode: 67081

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website
 Total cost 2˙492˙123 €
 EC max contribution 2˙492˙123 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2015-AdG
 Funding Scheme ERC-ADG
 Starting year 2016
 Duration (year-month-day) from 2016-09-01   to  2021-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITE DE STRASBOURG FR (STRASBOURG) coordinator 2˙492˙123.00


 Project objective

From testicular grafting (1920s) to step counting watches (2014), the perceptions and practices of health seeking individuals have been marked by continuities and profound changes during a twentieth century largely shaped by the advent of a communication society. Visuals can be a source to understand transformations by postulating an interactive, performative power of mass media in societies. Which roles did visuals play in changes from public health and human capital collective understandings of the healthy self to new (sometimes debated) perceptions and practices of our bodies as forms of individual capital in an increasing market-economized world? Pursuing these questions, the project focuses on four fields of investigation -food/nutrition; movement/exercise/sports; sexuality/reproduction/infants and dependency/addiction/overconsumption- in Germany, France and Great Britain studied with an entangled history framework. Within this scope the project aims at understanding (1)how visuals shape our health related self-understandings and practices in a continuity/discontinuity from the bio-political to the bio-economic logic. (2) The project will explore and explain how and why understandings of body capital differ or overlap in European countries. (3) The project will analyse if and how visual media serve as a promotion-communication hyphen for twentieth century preventive-self understanding. With a visual perspective on a long twentieth century, the project seeks to better understand changes and continuities in the history of health intertwined with the history of media. This will provide new insights into how the internalization of bodycapital has evolved throughout the past century, how transformations in the media world (from film to TV to internet) play out at the individual level and how health challenges and cultural differences in body perceptions and practices persist in producing social distinction in an age of global information and advanced health systems.


year authors and title journal last update
List of publications.
2019 Joël Danet
Années 90 : Internet en débat
published pages: , ISSN: 2608-8681, DOI:
Le fil des images 2019-11-07
2018 Philippe Chavot, Anne Masseran
The televisual framing of organ transplantation in France, from the 1960s to the 1980s
published pages: 85-101, ISSN: 2083-7267, DOI: 10.24917/20837276.8.9
Annales Universitatis Paedagogicae Cracoviensis. Studia ad Didacticam Biologiae Pertinentia 8 2019-11-07

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The information about "BODYCAPITAL" are provided by the European Opendata Portal: CORDIS opendata.

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