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FRIENDKHANA

Friendly gamification business model based on intelligent data analysis to enrich consumers personalized e-commerce experiences

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

FRIENDKHANA project word cloud

Explore the words cloud of the FRIENDKHANA project. It provides you a very rough idea of what is the project "FRIENDKHANA" about.

benefit marketing social strategy trl9 penetration big adoption 55 saas smes enhanced campaigns cluster brands seamless time preparing grow friendkhana generating international client ending database trl6 accesses fill base properly 58 effort qualified requiring directed solution opportunity data validation offers profiles market competitive line generates ecommerce business commerce stage surveying implies code jobs tools cumulative roi commercialization consumers recommendations personalized accelerate stores specially innovative added gather considerably ourselves intuitive network single investment route enrich customer quizzes ebitda human costly customizable provides acute

Project "FRIENDKHANA" data sheet

The following table provides information about the project.

Coordinator	FRIENDKHANA SL Organization address address: CALLE MONTE ESQUINZA 18 city: MADRID postcode: 28010 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	https://www.friendkhana.com/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2016-2017
Funding Scheme	SME-1
Starting year	2016
Duration (year-month-day)	from 2016-08-01 to 2017-01-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	FRIENDKHANA SL FRIENDKHANA SL Organization address address: CALLE MONTE ESQUINZA 18 city: MADRID postcode: 28010 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (MADRID)	coordinator	50˙000.00

Map

Project objective

Business Opportunity: within the e-commerce market - specially for SMEs, do not have the knowledge or the resources to use and/or accesses consumers’ data properly due the high investment they need in terms of costly tools & human resources. The best information that the ecommerce can gather comes directly from the consumers, which implies surveying them, which requires a big effort from the participants (to fill) and from the brands (requiring validation and analysis). Friendkhana added value: provides an innovative SaaS solution to make short, intuitive quizzes that can be integrated with a single line of code in our client´s on line stores. It generates real-time information about the users, - enhanced seamless with their social network data - to enrich user profiles to cluster a new data base, while they are having a more personalized experience. Friendkhana offers a SMEs e-commerce with a competitive customizable solution that provides a richer database of their users to make better ROI-directed marketing campaigns while they benefit for better recommendations and a better customer experience. Phase 1 objectives is to accelerate the market adoption and international penetration of Friendkhana focus on preparing ourselves for the commercialization of at the international level (including route-to-market, marketing strategy, growth strategy, etc.) by evolving the product from TRL6 to TRL9 stage Impact: As a result of this project, Friendkhana will grow considerably, generating 55 new qualified jobs by five years after the project ending and generating a cumulative EBITDA of 58,9 M€

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The information about "FRIENDKHANA" are provided by the European Opendata Portal: CORDIS opendata.