Opendata, web and dolomites


Friendly gamification business model based on intelligent data analysis to enrich consumers personalized e-commerce experiences

Total Cost €


EC-Contrib. €






Project "FRIENDKHANA" data sheet

The following table provides information about the project.


Organization address
city: MADRID
postcode: 28010
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-08-01   to  2017-01-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    FRIENDKHANA SL ES (MADRID) coordinator 50˙000.00


 Project objective

Business Opportunity: within the e-commerce market - specially for SMEs, do not have the knowledge or the resources to use and/or accesses consumers’ data properly due the high investment they need in terms of costly tools & human resources. The best information that the ecommerce can gather comes directly from the consumers, which implies surveying them, which requires a big effort from the participants (to fill) and from the brands (requiring validation and analysis). Friendkhana added value: provides an innovative SaaS solution to make short, intuitive quizzes that can be integrated with a single line of code in our client´s on line stores. It generates real-time information about the users, - enhanced seamless with their social network data - to enrich user profiles to cluster a new data base, while they are having a more personalized experience. Friendkhana offers a SMEs e-commerce with a competitive customizable solution that provides a richer database of their users to make better ROI-directed marketing campaigns while they benefit for better recommendations and a better customer experience. Phase 1 objectives is to accelerate the market adoption and international penetration of Friendkhana focus on preparing ourselves for the commercialization of at the international level (including route-to-market, marketing strategy, growth strategy, etc.) by evolving the product from TRL6 to TRL9 stage Impact: As a result of this project, Friendkhana will grow considerably, generating 55 new qualified jobs by five years after the project ending and generating a cumulative EBITDA of 58,9 M€

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The information about "FRIENDKHANA" are provided by the European Opendata Portal: CORDIS opendata.

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