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Using consumer science to improve healthy eating habits

Total Cost €


EC-Contrib. €






 CONSUMEHealth project word cloud

Explore the words cloud of the CONSUMEHealth project. It provides you a very rough idea of what is the project "CONSUMEHealth" about.

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Project "CONSUMEHealth" data sheet

The following table provides information about the project.


Organization address
address: VIA UNIVERSITA 12
city: PARMA
postcode: 43100

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Total cost 244˙269 €
 EC max contribution 244˙269 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2016
 Funding Scheme MSCA-IF-GF
 Starting year 2017
 Duration (year-month-day) from 2017-06-28   to  2020-09-27


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITA DEGLI STUDI DI PARMA IT (PARMA) coordinator 244˙269.00


 Project objective

Although modern consumer can make informed decisions about the types and quantity of food which are best for a healthy lifestyle, an increase in diet-related health problems -caused by unhealthy and over-eating– has been recorded in the European Union in recent years. The objective of this Marie SkÅ‚odowska-Curie Action (MSCA) is to understand what drives consumers to make healthier food choices and provide evidence-based recommendations for stakeholders and policy makers to develop and communicate innovative win-win solutions improving eating habits. This MSCA will consist of spending 24 months at Cornell University Food and Brand Lab (Partner Organization), under the supervision of Dr. Wansink who is a well-recognised Professor in the field of consumer behaviour. Behavioural economics studies through interviews, lab and field experiments (hypothetical and non-hypothetical) will be carried out. Workshops and courses on food consumer research methods will provide excellent training. Visits to conferences, stakeholders and other research centers (Michigan and Oklahoma State Universities), already scheduled, will be made. Finally, the return at the University of Parma will be instrumental in building on the expertise acquired to improve teaching abilities and to disseminate findings to several stakeholders by organising a workshop in collaboration with the European Food Safety Authority–EFSA (secondment). Inspired by the finding of his MSCA and striving to maximise the impact of the research outcomes, the candidate is planning to organise public engagement activities, to publish a book intended for the public and papers in highly ranked peer-review journals that will benefit food scientists, agricultural economists and policy makers interested in healthy eating habits. This proposal will be a tremendous opportunity for Dr. Sogari’s career, allowing him to be eligible for a tenure-track position at his home University and become a professional European researcher.

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The information about "CONSUMEHEALTH" are provided by the European Opendata Portal: CORDIS opendata.

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