Opendata, web and dolomites



Total Cost €


EC-Contrib. €






 XR_Advertising project word cloud

Explore the words cloud of the XR_Advertising project. It provides you a very rough idea of what is the project "XR_Advertising" about.

onboard    soon    companies    leader    rtb    environments    purchasing    virtual    marked    sales    bidding    edge    business    commercial    first    time    digital    billion    strategy    platform    pain    mixed    platforms    cagr    inventory    chance    trl    advertising    considering    global    quite    mobile    programmatic    ssps    channels    world    direct    solution    algorithms    automation    mr    innovative    serving    vr    pending    efficiency    ads    realities    opening    sme    remarkable    player    fact    net    customers    ad    disrupt    entered    viewability    patent    carefully    advantage    grasp    38    solving    company    plan    amongst    dimension    dpss    approx    aggressive    industry    traffic    clients    selling    designed    services    reached    solutions    competitive    relevance    young    ar    realms    market    shape    feasibility    2021    xr    preparing    adverty    points    importer       augmented    dynamically    share    native   

Project "XR_Advertising" data sheet

The following table provides information about the project.


Organization address
address: TEGELBACKEN 4A 4 TR
postcode: 111 52
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Sweden [SE]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-09-01   to  2019-02-28


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ADVERTY AB SE (STOCKHOLM) coordinator 50˙000.00


 Project objective

This SME Phase 1 project will allow for preparing an in-depth feasibility study and business plan for an innovative digital advertising platform, serving ad traffic within Virtual, Augmented and – soon to come – Mixed Realities (VR, AR, MR = XR).

The Adverty Native XR Advertising Platform has a chance to disrupt the global digital advertising market by opening it to the realms that are still emerging and dynamically take shape. Its competitive edge is strongly marked by the 4 unique (patent pending) algorithms and other features that allow for solving the most important pain points of the advertising industry, namely viewability, efficiency measurement and relevance of the ads, as well as selling them through the mobile AR platform.

The market for this kind of services is growing rapidly. It is expected to reach approx. €10 billion by the end of 2021 at the remarkable CAGR of 38%. Adverty aims to grasp 0,4% share of this market.

In spite of being quite a young player Adverty has already entered the market with two fully commercial customers onboard. This means that the Adverty solution has been deployed into the operational environments of both VR and AR and thus reached TRL-7.

The business strategy of Adverty is to use all possible sales channels: direct sales and – as the first company in the world – a programmatic (automation) approach, in which clients are purchasing from Adverty ad inventory using real-time bidding (RTB) through global SSPs and DPSs. This aggressive sales approach mixed with carefully designed dissemination strategy will soon allow Adverty to become the leader amongst the XR advertising platforms.

In the European dimension, our solutions will allow for increasing the competitive advantage of European companies operating in the field of XR, especially considering the fact that Europe is still a net importer of US digital services.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "XR_ADVERTISING" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "XR_ADVERTISING" are provided by the European Opendata Portal: CORDIS opendata.

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