XR_Advertising

Project "XR_Advertising" data sheet

The following table provides information about the project.

 Partnership

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 Project objective

This SME Phase 1 project will allow for preparing an in-depth feasibility study and business plan for an innovative digital advertising platform, serving ad traffic within Virtual, Augmented and – soon to come – Mixed Realities (VR, AR, MR = XR).

The Adverty Native XR Advertising Platform has a chance to disrupt the global digital advertising market by opening it to the realms that are still emerging and dynamically take shape. Its competitive edge is strongly marked by the 4 unique (patent pending) algorithms and other features that allow for solving the most important pain points of the advertising industry, namely viewability, efficiency measurement and relevance of the ads, as well as selling them through the mobile AR platform.

The market for this kind of services is growing rapidly. It is expected to reach approx. €10 billion by the end of 2021 at the remarkable CAGR of 38%. Adverty aims to grasp 0,4% share of this market.

In spite of being quite a young player Adverty has already entered the market with two fully commercial customers onboard. This means that the Adverty solution has been deployed into the operational environments of both VR and AR and thus reached TRL-7.

The business strategy of Adverty is to use all possible sales channels: direct sales and – as the first company in the world – a programmatic (automation) approach, in which clients are purchasing from Adverty ad inventory using real-time bidding (RTB) through global SSPs and DPSs. This aggressive sales approach mixed with carefully designed dissemination strategy will soon allow Adverty to become the leader amongst the XR advertising platforms.

In the European dimension, our solutions will allow for increasing the competitive advantage of European companies operating in the field of XR, especially considering the fact that Europe is still a net importer of US digital services.