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XR_Advertising

NATIVE XR ADVERTISING PLATFORM

Total Cost €

0

EC-Contrib. €

0

Partnership

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 Outcomes and results

 XR_Advertising project word cloud

Explore the words cloud of the XR_Advertising project. It provides you a very rough idea of what is the project "XR_Advertising" about.

efficiency    innovative    ssps    mobile    traffic    remarkable    company    quite    relevance    services    vr    augmented    grasp    billion    2021    digital    selling    competitive    carefully    global    cagr    shape    dimension    points    net    solving    entered    preparing    automation    dpss    importer    ar    onboard    designed    38    plan    world    commercial    programmatic    disrupt    solutions    purchasing    strategy    pending    realms    rtb    realities    virtual    amongst    channels    fact    time    patent    platforms    adverty    edge    sme    mixed    native    trl    advantage    approx    first    ad    dynamically    opening    aggressive    companies    xr    marked    feasibility    direct    considering    solution    platform    customers    viewability    player    market    reached    chance    share    mr    clients    soon    leader    environments    pain    algorithms    serving    business    ads    advertising    bidding    sales    4    industry    young    inventory   

Project "XR_Advertising" data sheet

The following table provides information about the project.

Coordinator		 ADVERTY AB 

Organization address
address: TEGELBACKEN 4A 4 TR
city: STOCKHOLM
postcode: 111 52
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Sweden [SE]
 Project website http://www.adverty.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-09-01   to  2019-02-28

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ADVERTY AB SE (STOCKHOLM) coordinator 50˙000.00

Map

 Project objective

This SME Phase 1 project will allow for preparing an in-depth feasibility study and business plan for an innovative digital advertising platform, serving ad traffic within Virtual, Augmented and – soon to come – Mixed Realities (VR, AR, MR = XR).

The Adverty Native XR Advertising Platform has a chance to disrupt the global digital advertising market by opening it to the realms that are still emerging and dynamically take shape. Its competitive edge is strongly marked by the 4 unique (patent pending) algorithms and other features that allow for solving the most important pain points of the advertising industry, namely viewability, efficiency measurement and relevance of the ads, as well as selling them through the mobile AR platform.

The market for this kind of services is growing rapidly. It is expected to reach approx. €10 billion by the end of 2021 at the remarkable CAGR of 38%. Adverty aims to grasp 0,4% share of this market.

In spite of being quite a young player Adverty has already entered the market with two fully commercial customers onboard. This means that the Adverty solution has been deployed into the operational environments of both VR and AR and thus reached TRL-7.

The business strategy of Adverty is to use all possible sales channels: direct sales and – as the first company in the world – a programmatic (automation) approach, in which clients are purchasing from Adverty ad inventory using real-time bidding (RTB) through global SSPs and DPSs. This aggressive sales approach mixed with carefully designed dissemination strategy will soon allow Adverty to become the leader amongst the XR advertising platforms.

In the European dimension, our solutions will allow for increasing the competitive advantage of European companies operating in the field of XR, especially considering the fact that Europe is still a net importer of US digital services.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "XR_ADVERTISING" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "XR_ADVERTISING" are provided by the European Opendata Portal: CORDIS opendata.

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