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XR_Advertising

NATIVE XR ADVERTISING PLATFORM

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

XR_Advertising project word cloud

Explore the words cloud of the XR_Advertising project. It provides you a very rough idea of what is the project "XR_Advertising" about.

serving market 2021 ssps viewability 4 soon trl relevance aggressive preparing pain ar entered sales bidding business plan strategy dpss onboard competitive clients vr chance traffic first marked mobile advantage direct quite customers companies carefully solutions inventory net sme dimension designed platform rtb purchasing share selling services platforms algorithms augmented innovative mixed fact leader solving solution remarkable channels amongst industry native billion dynamically patent ads disrupt digital commercial reached young shape efficiency advertising player adverty time considering approx feasibility points realities 38 mr environments opening ad automation importer company xr pending programmatic global realms grasp world edge cagr virtual

Project "XR_Advertising" data sheet

The following table provides information about the project.

Coordinator	ADVERTY AB Organization address address: TEGELBACKEN 4A 4 TR city: STOCKHOLM postcode: 111 52 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Sweden [SE]
Project website	http://www.adverty.com
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2018
Duration (year-month-day)	from 2018-09-01 to 2019-02-28

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	ADVERTY AB ADVERTY AB Organization address address: TEGELBACKEN 4A 4 TR city: STOCKHOLM postcode: 111 52 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	SE (STOCKHOLM)	coordinator	50˙000.00

Map

Project objective

This SME Phase 1 project will allow for preparing an in-depth feasibility study and business plan for an innovative digital advertising platform, serving ad traffic within Virtual, Augmented and – soon to come – Mixed Realities (VR, AR, MR = XR).

The Adverty Native XR Advertising Platform has a chance to disrupt the global digital advertising market by opening it to the realms that are still emerging and dynamically take shape. Its competitive edge is strongly marked by the 4 unique (patent pending) algorithms and other features that allow for solving the most important pain points of the advertising industry, namely viewability, efficiency measurement and relevance of the ads, as well as selling them through the mobile AR platform.

The market for this kind of services is growing rapidly. It is expected to reach approx. €10 billion by the end of 2021 at the remarkable CAGR of 38%. Adverty aims to grasp 0,4% share of this market.

In spite of being quite a young player Adverty has already entered the market with two fully commercial customers onboard. This means that the Adverty solution has been deployed into the operational environments of both VR and AR and thus reached TRL-7.

The business strategy of Adverty is to use all possible sales channels: direct sales and – as the first company in the world – a programmatic (automation) approach, in which clients are purchasing from Adverty ad inventory using real-time bidding (RTB) through global SSPs and DPSs. This aggressive sales approach mixed with carefully designed dissemination strategy will soon allow Adverty to become the leader amongst the XR advertising platforms.

In the European dimension, our solutions will allow for increasing the competitive advantage of European companies operating in the field of XR, especially considering the fact that Europe is still a net importer of US digital services.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "XR_ADVERTISING" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "XR_ADVERTISING" are provided by the European Opendata Portal: CORDIS opendata.