Opendata, web and dolomites


Fake news and pseudo-science as post-modern mythology: The case of the anti-vaccination movement

Total Cost €


EC-Contrib. €






 FAKEOLOGY project word cloud

Explore the words cloud of the FAKEOLOGY project. It provides you a very rough idea of what is the project "FAKEOLOGY" about.

anti    diseases    analytics    judgement    started    literacy    hesitancy    claims    grown    terrain    introduce    pseudoscience    discourse    fakeology    communication    indicates    makers    health    social    diffused    myths    platform    demonstrates    longevity    data    links    paradigm    vaccination    policy    content    falsity    propagates    model    venue    mis    ago    phenomenon    proof    ing    supporters    edge    dis    building    ecosystem    networked    mit    feed    behavioural    zurich    pseudo    news    tuned    popularity    human    popular    efficiency    veracity    narrative    interviews    movement    volume    science    network    resurgence    university    expert    media    decades    analytic    debunk    systematically    bridging    experiment    groups    cutting    vaccine    lab    populism    public    technologies    constitutes    spreading    contributes    networks    preventable    fine    scientific    digital    twitter    empowering    draws    fake    visibility   

Project "FAKEOLOGY" data sheet

The following table provides information about the project.


Organization address
address: RAMISTRASSE 71
city: ZURICH
postcode: 8006
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Switzerland [CH]
 Total cost 278˙840 €
 EC max contribution 278˙840 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-GF
 Starting year 2019
 Duration (year-month-day) from 2019-06-01   to  2023-06-01


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITAT ZURICH CH (ZURICH) coordinator 278˙840.00


 Project objective

FAKEOLOGY draws links between pseudoscience, populism and health literacy and focuses on the anti-vaccination movement to provide a key venue wherein mis- and dis-information can be studied. Specifically, the project studies how pseudo-scientific news is diffused within social networks and how it affects human judgement and behaviour. FAKEOLOGY aims at enhancing the efficiency of science communication and at empowering public health policy makers to introduce fake-proof health literacy initiatives. Bridging large-scale social media data with news media (network analysis, content and discourse analysis) and behavioural data (focus groups, expert interviews, lab experiment), the project focuses on how pseudo-science propagates within the digital media ecosystem. Pseudoscience, and, specifically, the anti-vaccination movement, demonstrate a unique case study that indicates the longevity of the ‘fake news phenomenon’ as anti-vaccine myths started spreading decades ago and still feed the movement’s narrative. The popularity of vaccine hesitancy is growing, in spite of the scientific data that systematically debunk its claims, resulting in the resurgence of vaccine-preventable diseases. Within the digital terrain, anti-vaccination groups have even grown in visibility and volume and research demonstrates that Twitter constitutes a popular platform for anti-vaccination supporters. Using state-of-the-art media analytics technologies developed by the MIT Media Lab and building on science communication developed at the University of Zurich, the project contributes to cutting-edge research with an analytic model that can be fine-tuned to study veracity and falsity in the digital networked paradigm.

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The information about "FAKEOLOGY" are provided by the European Opendata Portal: CORDIS opendata.

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