Opendata, web and dolomites


Fake news and pseudo-science as post-modern mythology: The case of the anti-vaccination movement

Total Cost €


EC-Contrib. €






 FAKEOLOGY project word cloud

Explore the words cloud of the FAKEOLOGY project. It provides you a very rough idea of what is the project "FAKEOLOGY" about.

proof    platform    propagates    claims    diseases    introduce    diffused    networked    decades    social    public    data    analytic    technologies    fakeology    twitter    anti    feed    supporters    communication    ing    veracity    volume    building    university    vaccine    myths    contributes    draws    visibility    paradigm    pseudo    spreading    started    ago    science    bridging    judgement    demonstrates    tuned    content    resurgence    digital    hesitancy    cutting    longevity    makers    mit    preventable    constitutes    analytics    groups    edge    expert    falsity    grown    interviews    efficiency    empowering    narrative    news    lab    popularity    movement    media    policy    behavioural    ecosystem    phenomenon    network    pseudoscience    debunk    health    populism    indicates    fake    links    mis    systematically    fine    zurich    model    networks    human    venue    terrain    scientific    experiment    discourse    vaccination    popular    dis    literacy   

Project "FAKEOLOGY" data sheet

The following table provides information about the project.


Organization address
address: RAMISTRASSE 71
city: ZURICH
postcode: 8006
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Switzerland [CH]
 Total cost 278˙840 €
 EC max contribution 278˙840 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-GF
 Starting year 2019
 Duration (year-month-day) from 2019-06-01   to  2023-06-01


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITAT ZURICH CH (ZURICH) coordinator 278˙840.00


 Project objective

FAKEOLOGY draws links between pseudoscience, populism and health literacy and focuses on the anti-vaccination movement to provide a key venue wherein mis- and dis-information can be studied. Specifically, the project studies how pseudo-scientific news is diffused within social networks and how it affects human judgement and behaviour. FAKEOLOGY aims at enhancing the efficiency of science communication and at empowering public health policy makers to introduce fake-proof health literacy initiatives. Bridging large-scale social media data with news media (network analysis, content and discourse analysis) and behavioural data (focus groups, expert interviews, lab experiment), the project focuses on how pseudo-science propagates within the digital media ecosystem. Pseudoscience, and, specifically, the anti-vaccination movement, demonstrate a unique case study that indicates the longevity of the ‘fake news phenomenon’ as anti-vaccine myths started spreading decades ago and still feed the movement’s narrative. The popularity of vaccine hesitancy is growing, in spite of the scientific data that systematically debunk its claims, resulting in the resurgence of vaccine-preventable diseases. Within the digital terrain, anti-vaccination groups have even grown in visibility and volume and research demonstrates that Twitter constitutes a popular platform for anti-vaccination supporters. Using state-of-the-art media analytics technologies developed by the MIT Media Lab and building on science communication developed at the University of Zurich, the project contributes to cutting-edge research with an analytic model that can be fine-tuned to study veracity and falsity in the digital networked paradigm.

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The information about "FAKEOLOGY" are provided by the European Opendata Portal: CORDIS opendata.

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