Opendata, web and dolomites


Unraveling the persuasive power of 360º-video Virtual Reality narratives

Total Cost €


EC-Contrib. €






 PersVR project word cloud

Explore the words cloud of the PersVR project. It provides you a very rough idea of what is the project "PersVR" about.

outcomes    empirical    persuasive    comprehensively    documentary    envisioned    advent    shortcomings    perspective    stay    technologies    conceptualizations    lacking    independent    beliefs    absent    mechanisms    ordm    journalism    persvr    global    potentially    self    promise    communicational    psychophysiology    journalists    profile    comprehension    distant    scenarios    multidisciplinary    psychophysiological    world    abstract    psychological    guide    create    psychology    alike    career    360    behavioral    integrates    centers    host    hope    methodological    provides    adopts    immersive    date    timeliness    attributes    striving    people    revolutionary    standards    narrative    academics    relevance    communication    accentuate    storytelling    graspable    stories    movements    attitude    social    combination    raising    optimal    instigating    tool    theoretical    refugee    describes    put    climate    utilize    sciences    almost    video    permit    attitudes    innovative    significantly    model    behavior    report    vr    illuminate    overcome    virtual   

Project "PersVR" data sheet

The following table provides information about the project.


Organization address
address: DE BOELELAAN 1105
postcode: 1081 HV

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 175˙572 €
 EC max contribution 175˙572 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2019
 Duration (year-month-day) from 2019-09-01   to  2021-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    STICHTING VU NL (AMSTERDAM) coordinator 175˙572.00


 Project objective

Raising awareness and comprehension of global problems such as climate change or refugee movements provides a communicational challenge, as these problems often stay abstract and distant to people. With the advent of virtual reality (VR), academics and journalists alike put their hope in 360º-video VR stories as a potentially revolutionary tool to create scenarios that make these problems more graspable, thus raising concern and instigating attitude-change. However, to date, empirical insight into potential persuasive effects of 360º-video VR stories is almost absent, and theoretical conceptualizations of how they might impact people are lacking. PersVR is going to change this. The aim of PersVR is to overcome these shortcomings, and to demonstrate if and how immersive journalism and documentary focusing on 360º-video VR might affect people’s beliefs, attitudes, and behavior. The project adopts a multidisciplinary perspective that integrates knowledge from different fields (including social psychology, communication sciences, and psychophysiology) into a theoretical model that describes how narrative and immersive attributes of 360º-video VR lead to persuasive outcomes. The empirical testing of the model will utilize an innovative combination of self-report, psychophysiological, and behavioral methods to comprehensively illuminate the psychological mechanisms involved. The complex set of methods deployed will permit to determine optimal methodological standards that promise to guide future related studies. The current rise of “immersive journalism” and VR storytelling accentuate the high relevance, timeliness, and expected impact of the project. The innovative approach of the project and the envisioned collaboration with the host will provide the applicant with a unique research profile and significantly advance his striving for an independent career at world-leading research centers dedicated to illuminate the social impact of new VR technologies.

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The information about "PERSVR" are provided by the European Opendata Portal: CORDIS opendata.

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