Opendata, web and dolomites

Living in the media SIGNED

Analysing the Impact of Media Tourism on Locals’ Identities and Sense of Belonging

Total Cost €


EC-Contrib. €






 Living in the media project word cloud

Explore the words cloud of the Living in the media project. It provides you a very rough idea of what is the project "Living in the media" about.

questions    mixed    indignant    combines    travel    destinations    tourism    public    reception    people    influence    filming    place    tapestry    popular    explore    engagement    societal    self    identities    flows    spanish    first    intersection    destination    travellers    generalized    herria    invernalia    sevilla    guide    posted    audience    welcomed    little    cities    exploring    communities    tourist    messages    core    euskal    decision    locals    visited    planning    emerged    representations    spain    empower    policy    game    making    living    sentiments    barcelona    city    municipalities    consideration    spaces    techniques    union    local    world    regional    relevance    perception    textual    anti    belonging    economic    mediated    collaborations    purposely    sense    contribution    one    series    rarely    sustainable    guarantee    ethnographic    usually    media    films    film    saw    serve    identity    tv    investigation    negative    accurately    location    agenda    proposes    thrones   

Project "Living in the media" data sheet

The following table provides information about the project.


Organization address
postcode: 3062 PA

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 187˙572 €
 EC max contribution 187˙572 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2020
 Duration (year-month-day) from 2020-05-01   to  2022-04-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

One of five travellers has purposely visited a destination they saw in a TV show. These tourist flows are usually welcomed by city municipalities because of their economic contribution. However, the effects on local communities are rarely taken into consideration and little is known about how popular representations in the media and the related tourist flows affect people’s self-perception and the local living conditions. Although sustainable tourism and locals’ engagement in tourism planning are at the core of the European Union agenda, anti-tourism sentiments have emerged in response to the negative effects tourism can have on local communities. For example, in a Spanish filming location for the TV series Game of Thrones, locals posted indignant messages such as “This is not Invernalia, you are now in Euskal Herria!” in public spaces.

The project proposes a place-based approach which combines ethnographic techniques and textual analysis to explore questions such as: Which films strongly influence travel decision-making? How accurately do films represent the identity of a place? In what way do these mediated representations affect locals’ sense of belonging? Spain, a tapestry of regional identities and one of the world’s top tourism destinations, will serve as a case study. By exploring the intersection between mediated representations, audience reception and media tourism in two unique cities, Barcelona and Sevilla, the investigation will contribute to the advancement of studies on European media tourism with the help of a novel mixed-method approach. It will serve to empower the locals in tourism-decision making and can be generalized to other European cities. The study will also design the first film tourism-policy and guide for sustainable film tourism in Spain. Collaborations with film and tourism organizations (e.g. Spanish Film Commission) will guarantee the societal relevance and exploitation of this project’s results.

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The information about "LIVING IN THE MEDIA" are provided by the European Opendata Portal: CORDIS opendata.

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