Opendata, web and dolomites

Living in the media SIGNED

Analysing the Impact of Media Tourism on Locals’ Identities and Sense of Belonging

Total Cost €


EC-Contrib. €






 Living in the media project word cloud

Explore the words cloud of the Living in the media project. It provides you a very rough idea of what is the project "Living in the media" about.

first    locals    travel    tapestry    herria    emerged    core    influence    posted    saw    empower    economic    belonging    sevilla    agenda    municipalities    consideration    place    questions    identities    tourist    techniques    indignant    anti    engagement    spaces    decision    people    relevance    purposely    euskal    game    film    self    series    sense    tv    flows    mixed    spanish    thrones    media    textual    societal    invernalia    destination    location    travellers    little    rarely    combines    tourism    communities    making    identity    union    guarantee    serve    local    sustainable    policy    films    welcomed    reception    generalized    mediated    public    usually    sentiments    explore    representations    collaborations    negative    audience    spain    barcelona    intersection    filming    messages    exploring    proposes    visited    planning    living    one    investigation    contribution    accurately    world    regional    guide    perception    cities    destinations    city    popular    ethnographic   

Project "Living in the media" data sheet

The following table provides information about the project.


Organization address
postcode: 3062 PA

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 187˙572 €
 EC max contribution 187˙572 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2020
 Duration (year-month-day) from 2020-05-01   to  2022-04-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

One of five travellers has purposely visited a destination they saw in a TV show. These tourist flows are usually welcomed by city municipalities because of their economic contribution. However, the effects on local communities are rarely taken into consideration and little is known about how popular representations in the media and the related tourist flows affect people’s self-perception and the local living conditions. Although sustainable tourism and locals’ engagement in tourism planning are at the core of the European Union agenda, anti-tourism sentiments have emerged in response to the negative effects tourism can have on local communities. For example, in a Spanish filming location for the TV series Game of Thrones, locals posted indignant messages such as “This is not Invernalia, you are now in Euskal Herria!” in public spaces.

The project proposes a place-based approach which combines ethnographic techniques and textual analysis to explore questions such as: Which films strongly influence travel decision-making? How accurately do films represent the identity of a place? In what way do these mediated representations affect locals’ sense of belonging? Spain, a tapestry of regional identities and one of the world’s top tourism destinations, will serve as a case study. By exploring the intersection between mediated representations, audience reception and media tourism in two unique cities, Barcelona and Sevilla, the investigation will contribute to the advancement of studies on European media tourism with the help of a novel mixed-method approach. It will serve to empower the locals in tourism-decision making and can be generalized to other European cities. The study will also design the first film tourism-policy and guide for sustainable film tourism in Spain. Collaborations with film and tourism organizations (e.g. Spanish Film Commission) will guarantee the societal relevance and exploitation of this project’s results.

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The information about "LIVING IN THE MEDIA" are provided by the European Opendata Portal: CORDIS opendata.

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lastchecktime (2021-03-05 15:30:57) correctly updated