Opendata, web and dolomites

Living in the media SIGNED

Analysing the Impact of Media Tourism on Locals’ Identities and Sense of Belonging

Total Cost €


EC-Contrib. €






 Living in the media project word cloud

Explore the words cloud of the Living in the media project. It provides you a very rough idea of what is the project "Living in the media" about.

place    living    posted    invernalia    sustainable    travel    identity    rarely    techniques    consideration    visited    spanish    municipalities    societal    guide    film    flows    engagement    policy    travellers    series    films    empower    local    saw    accurately    sevilla    first    game    agenda    explore    identities    spain    textual    location    combines    questions    little    representations    messages    tapestry    filming    city    negative    purposely    collaborations    tourism    investigation    exploring    destination    serve    popular    regional    self    anti    indignant    media    thrones    contribution    herria    public    guarantee    making    mixed    world    relevance    reception    union    emerged    one    sentiments    communities    euskal    influence    tourist    decision    perception    economic    planning    welcomed    locals    people    proposes    belonging    core    destinations    audience    usually    sense    ethnographic    spaces    intersection    tv    barcelona    cities    generalized    mediated   

Project "Living in the media" data sheet

The following table provides information about the project.


Organization address
postcode: 3062 PA

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 187˙572 €
 EC max contribution 187˙572 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2020
 Duration (year-month-day) from 2020-05-01   to  2022-04-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

One of five travellers has purposely visited a destination they saw in a TV show. These tourist flows are usually welcomed by city municipalities because of their economic contribution. However, the effects on local communities are rarely taken into consideration and little is known about how popular representations in the media and the related tourist flows affect people’s self-perception and the local living conditions. Although sustainable tourism and locals’ engagement in tourism planning are at the core of the European Union agenda, anti-tourism sentiments have emerged in response to the negative effects tourism can have on local communities. For example, in a Spanish filming location for the TV series Game of Thrones, locals posted indignant messages such as “This is not Invernalia, you are now in Euskal Herria!” in public spaces.

The project proposes a place-based approach which combines ethnographic techniques and textual analysis to explore questions such as: Which films strongly influence travel decision-making? How accurately do films represent the identity of a place? In what way do these mediated representations affect locals’ sense of belonging? Spain, a tapestry of regional identities and one of the world’s top tourism destinations, will serve as a case study. By exploring the intersection between mediated representations, audience reception and media tourism in two unique cities, Barcelona and Sevilla, the investigation will contribute to the advancement of studies on European media tourism with the help of a novel mixed-method approach. It will serve to empower the locals in tourism-decision making and can be generalized to other European cities. The study will also design the first film tourism-policy and guide for sustainable film tourism in Spain. Collaborations with film and tourism organizations (e.g. Spanish Film Commission) will guarantee the societal relevance and exploitation of this project’s results.

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The information about "LIVING IN THE MEDIA" are provided by the European Opendata Portal: CORDIS opendata.

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