Opendata, web and dolomites


Metaphorical Narratives in Dementia Discourse

Total Cost €


EC-Contrib. €






 MeNDD project word cloud

Explore the words cloud of the MeNDD project. It provides you a very rough idea of what is the project "MeNDD" about.

biosciences    professional    philosophical    hinders    plwd    narratives    underlined    journalists    plasticity    mendd    decline    develops    research    attitudes    healthcare    2013    respectful    utilisation    science    report    risks    misunderstanding    complying    exclusion    media    negative    corpus    scientists    diverging    worrying    supervisor    metaphorical    joins    living    words    mns    patterns    combining    views    model    interdisciplinary    cognitive    groups    professionals    public    stigmatisation    highlighting    occasionally    discourse    shown    responsibility    shows    balancing    health    metaphor    epistemological    differentiated    designed    influence    training    ethical    ways    stereotyping    historical    brain    emphasis    reveals    responsible    miscommunication    caregivers    scenarios    innovation    informant    positive    campaigns    social    times    ageing    conflict    reduce    communication    innovative    alzheimer    dementia    agents    healthy    researcher    people   

Project "MeNDD" data sheet

The following table provides information about the project.


Organization address
address: SPUI 21
postcode: 1012WX

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 175˙572 €
 EC max contribution 175˙572 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2019
 Duration (year-month-day) from 2019-09-01   to  2021-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

Research on dementia discourse has shown how our attitudes, views and words have a positive or negative influence on the well-being of People Living With Dementia (PLWD). In 2013, Alzheimer Europe’s report underlined worrying ethical risks of metaphor use in dementia narratives, including stigmatisation, stereotyping and social exclusion. Yet we still do not have an adequate understanding of these potential risks and of the ethical responsibility needed when ‘metaphorical narratives’ (MNs), or metaphorical scenarios, are used in dementia discourse between scientists, journalists, caregivers and PLWD. This may increase risks of conflict and misunderstanding between these different social agents. It also hinders developing a responsible (i.e., respectful) use of MNs in dementia discourse, complying with the EU H2020 emphasis on Responsible Research and Innovation and healthy ageing. MeNDD develops an innovative interdisciplinary approach combining the experienced researcher’s historical-philosophical work on MNs in the biosciences across times and in responsible health communication with the supervisor’s new model of metaphor in discourse. It joins together a historical-epistemological approach, corpus research and informant analysis to build an innovative model of ‘social awareness of dementia MNs’. It shows how science, the media, professional caregivers and PLWD use two-major dementia MNs of ‘cognitive decline’ and ‘brain plasticity’ while balancing the potential risks and the ethical responsibility in differentiated, occasionally diverging ways. The model reveals the major patterns of social awareness of the two MNs in dementia discourse, highlighting potential risks of conflict and misunderstanding between the different groups. It is designed for utilisation in enhancing a responsible dementia discourse: it can be applied in health professionals’ training, in healthcare and in public campaigns to reduce risks of miscommunication in practice.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "MENDD" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "MENDD" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.1.3.2.)

TIPTOP (2019)

Tensoring Positive Maps on Operator Structures

Read More  

EPIC (2019)

Evolution of Planktonic Gastropod Calcification

Read More  

EVENTS (2020)

Affective work-related daily events, and changing characteristics of the work context: New challenges for management practices to deliver employees’ well-being and workplace performance

Read More