Opendata, web and dolomites


Metaphorical Narratives in Dementia Discourse

Total Cost €


EC-Contrib. €






 MeNDD project word cloud

Explore the words cloud of the MeNDD project. It provides you a very rough idea of what is the project "MeNDD" about.

communication    mns    highlighting    scientists    research    healthy    epistemological    stigmatisation    discourse    words    report    innovation    campaigns    metaphor    respectful    scenarios    professionals    metaphorical    shows    hinders    ageing    emphasis    conflict    designed    miscommunication    researcher    ways    shown    alzheimer    decline    misunderstanding    dementia    professional    reduce    plwd    underlined    healthcare    2013    positive    historical    journalists    people    combining    agents    reveals    innovative    narratives    responsibility    supervisor    plasticity    exclusion    science    interdisciplinary    patterns    joins    diverging    worrying    corpus    brain    social    occasionally    risks    training    differentiated    biosciences    utilisation    develops    groups    times    model    views    attitudes    balancing    informant    ethical    cognitive    public    media    mendd    stereotyping    health    influence    negative    complying    living    caregivers    philosophical    responsible   

Project "MeNDD" data sheet

The following table provides information about the project.


Organization address
address: SPUI 21
postcode: 1012WX

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 175˙572 €
 EC max contribution 175˙572 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2019
 Duration (year-month-day) from 2019-09-01   to  2021-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

Research on dementia discourse has shown how our attitudes, views and words have a positive or negative influence on the well-being of People Living With Dementia (PLWD). In 2013, Alzheimer Europe’s report underlined worrying ethical risks of metaphor use in dementia narratives, including stigmatisation, stereotyping and social exclusion. Yet we still do not have an adequate understanding of these potential risks and of the ethical responsibility needed when ‘metaphorical narratives’ (MNs), or metaphorical scenarios, are used in dementia discourse between scientists, journalists, caregivers and PLWD. This may increase risks of conflict and misunderstanding between these different social agents. It also hinders developing a responsible (i.e., respectful) use of MNs in dementia discourse, complying with the EU H2020 emphasis on Responsible Research and Innovation and healthy ageing. MeNDD develops an innovative interdisciplinary approach combining the experienced researcher’s historical-philosophical work on MNs in the biosciences across times and in responsible health communication with the supervisor’s new model of metaphor in discourse. It joins together a historical-epistemological approach, corpus research and informant analysis to build an innovative model of ‘social awareness of dementia MNs’. It shows how science, the media, professional caregivers and PLWD use two-major dementia MNs of ‘cognitive decline’ and ‘brain plasticity’ while balancing the potential risks and the ethical responsibility in differentiated, occasionally diverging ways. The model reveals the major patterns of social awareness of the two MNs in dementia discourse, highlighting potential risks of conflict and misunderstanding between the different groups. It is designed for utilisation in enhancing a responsible dementia discourse: it can be applied in health professionals’ training, in healthcare and in public campaigns to reduce risks of miscommunication in practice.

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The information about "MENDD" are provided by the European Opendata Portal: CORDIS opendata.

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