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coldbihot SIGNED

Cold Books in Hot Lands: Winning and Losing of Hearts and Minds in the Middle East

Total Cost €

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EC-Contrib. €

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Partnership

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 coldbihot project word cloud

Explore the words cloud of the coldbihot project. It provides you a very rough idea of what is the project "coldbihot" about.

minds    daily    languages    intentions    coup    win    27    arab    life    dynamics    middle    legacy    books    egypt    data    lost    america    cold    founded    did    pro    fail    nationalism    write    iran    contentious    channels    operated    publications    deep    play    sponsored    house    cultural    global    backed    collect    american    ideas    history    uses    innovative    world    franklin    critical    form    hearts    continues    israel    documentary    contributes    imperialism    war    off    historical    record    cairo    sees    nativism    semi    structured    primary    entered    forms    scholarship    losing    questions    exploring    extensive    mistake    interviews    translation    terminology    legacies    publishing    diplomacy    assessments    12    3000    death    sum    stalin    secondary    looks    connection    social    complicated    spread    propaganda    explores    coldbihot    east    suspicions    employs    game    traditionalism    posed    islamicism    winning    borrowing    opening    interdisciplinary    died    understand    region    sources    battle    modernity    influence    communism    liberal    countries    1953    contest    zero   

Project "coldbihot" data sheet

The following table provides information about the project.

Coordinator
UNIVERSITEIT LEIDEN 

Organization address
address: RAPENBURG 70
city: LEIDEN
postcode: 2311 EZ
website: www.universiteitleiden.nl

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 281˙358 €
 EC max contribution 281˙358 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-CAR
 Starting year 2019
 Duration (year-month-day) from 2019-05-01   to  2022-04-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITEIT LEIDEN NL (LEIDEN) coordinator 281˙358.00

Map

 Project objective

COLDBIHOT is an interdisciplinary and historical research project that explores the connection between Stalin’s death, the US-backed coup in Iran, and the opening of a US-sponsored publishing house (Franklin Publications) in Cairo in 1953. After Stalin died the American “battle of ideas” with the spread of communism entered a new phase. Key to this “cultural Cold War” was the use of various channels to spread (pro-US) liberal ideas around the world. Franklin was founded to support the translation of American books into the languages of developing countries. Franklin’s record was extensive: it operated for 27 years in 12 countries, publishing 3000 books. However, deep suspicions of US intentions in the Middle East and support for Israel, as well as the rise of Arab nationalism and of nativism and Islamicism in Iran, have complicated assessments of Franklin’s role in cultural life. Existing scholarship sees Franklin as propaganda, a mistake, or a form of cultural imperialism, borrowing from Cold War terminology to write it off as a lost battle for hearts and minds. COLDBIHOT looks beyond such a zero-sum game by investigating it as a US cultural diplomacy initiative to better understand what winning and losing hearts and minds means in practice. Two main questions are posed: 1) how and why did books come to play such a role in US cultural diplomacy, 2) how and why did Franklin fail to win the hearts and minds? These questions are important because the legacies of America’s cultural influence in the region remain contentious, and the contest between different forms of modernity and traditionalism continues throughout daily social life. By exploring Franklin’s dynamics, impact, and legacy in Egypt and Iran, this critical history of Franklin uses primary and secondary sources and employs documentary research, case studies, and semi-structured interviews to collect and analyse the data. Among others, this innovative project contributes to the global Cold War studies.

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The information about "COLDBIHOT" are provided by the European Opendata Portal: CORDIS opendata.

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