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FLOURISH SIGNED

Creating a sustainable, flourishing industry: digitizing the traditional cut-flower industry

Total Cost €

EC-Contrib. €

Partnership

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FLOURISH project word cloud

Explore the words cloud of the FLOURISH project. It provides you a very rough idea of what is the project "FLOURISH" about.

endless yielding supermarket commercialization 3d percentage initial expand flowers 10 track embark located technologies suppliers barriers software players give business de industry strategy model demand customer sales bloomypro platform assortment combined choses showing few drastically ai life 5 tesco 6000 retail prime risks 25 service gt overcome bloomy happens bouquets dominated uk enter active fr 200 minimized interaction illustrated revolution impossible floral team reduce record prices inventory fast consuming solid strategically margins decisions larger market marketing connected flourish profit revenue variety facilitates sold fashioned trading annual supermarkets images time day physical flower waste seeking feasibility solutions entrepreneurship digital designed

Project "FLOURISH" data sheet

The following table provides information about the project.

Coordinator	BLOOMY BV Organization address address: PRUNUS 12 city: AALSMEER postcode: 1424 LD website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Netherlands [NL]
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2019
Duration (year-month-day)	from 2019-12-01 to 2020-05-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	BLOOMY BV BLOOMY BV Organization address address: PRUNUS 12 city: AALSMEER postcode: 1424 LD website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	NL (AALSMEER)	coordinator	50˙000.00

Map

Project objective

BloomyPro, located at the flower The variety of flowers at a supermarket is drastically minimized compared to the endless number of flowers that are available. A result of the risks associated with managing inventory and profit margins of short life products as flowers. Trading of flowers in this market still happens via time-consuming, old-fashioned steps involving physical selection of bouquets that fast, customer demand-based decisions on assortment impossible. While emerging digital technologies as AI could greatly improve processes, the current way of working does not allow implementation to this. At Bloomy, we want to change this and embark on a digital revolution with our software platform that facilitates the interaction between retail suppliers and supermarkets. Our team has a solid track record with >25 years in the floral industry combined with experience in entrepreneurship, marketing and commercialization of in digital solutions. BloomyPro has >6000 3D images to design and present your digital flower assortment connected to real-time day-prices and inventory. The platform is designed for a new way of trading to overcome current risks with flower sales and give supermarkets a larger role in determining their assortment. Active users are currently retail suppliers yielding an annual revenue of €200 000, and we are seeking to expand to supermarkets where BloomyPro can have a significant impact. Well-illustrated by our market study showing that TESCO can reduce 7.5% waste and 10% flower-associated cost by using BloomyPro. We aim to market BloomyPro as Software as a Service to large supermarkets with initial focus on UK, DE and FR. Strategically choses because of a high percentage of flower being sold via supermarkets and a retail market dominated by only a few large players. With the FLOURISH project we aim to strengthening our market insight (barriers, business model) and prime for growth to enter this market (marketing strategy and technical feasibility).

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The information about "FLOURISH" are provided by the European Opendata Portal: CORDIS opendata.

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