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Opendata, web and dolomites

FLOURISH SIGNED

Creating a sustainable, flourishing industry: digitizing the traditional cut-flower industry

Total Cost €

EC-Contrib. €

Partnership

Views

FLOURISH project word cloud

Explore the words cloud of the FLOURISH project. It provides you a very rough idea of what is the project "FLOURISH" about.

initial technologies fr service waste designed showing 200 barriers give prices software interaction model profit 6000 revolution retail time 3d day flowers active players trading 5 strategy digital larger sold connected risks floral commercialization strategically ai entrepreneurship prime minimized marketing suppliers flower reduce happens inventory 25 margins bloomy assortment market enter combined de consuming fashioned team sales life supermarkets seeking record bloomypro percentage track fast expand images drastically gt few 10 illustrated located bouquets supermarket demand facilitates impossible industry solutions variety platform yielding overcome tesco flourish decisions customer physical annual revenue uk feasibility choses business dominated endless solid embark

Project "FLOURISH" data sheet

The following table provides information about the project.

Coordinator	BLOOMY BV Organization address address: PRUNUS 12 city: AALSMEER postcode: 1424 LD website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Netherlands [NL]
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2019
Duration (year-month-day)	from 2019-12-01 to 2020-05-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	BLOOMY BV BLOOMY BV Organization address address: PRUNUS 12 city: AALSMEER postcode: 1424 LD website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	NL (AALSMEER)	coordinator	50˙000.00

Map

Project objective

BloomyPro, located at the flower The variety of flowers at a supermarket is drastically minimized compared to the endless number of flowers that are available. A result of the risks associated with managing inventory and profit margins of short life products as flowers. Trading of flowers in this market still happens via time-consuming, old-fashioned steps involving physical selection of bouquets that fast, customer demand-based decisions on assortment impossible. While emerging digital technologies as AI could greatly improve processes, the current way of working does not allow implementation to this. At Bloomy, we want to change this and embark on a digital revolution with our software platform that facilitates the interaction between retail suppliers and supermarkets. Our team has a solid track record with >25 years in the floral industry combined with experience in entrepreneurship, marketing and commercialization of in digital solutions. BloomyPro has >6000 3D images to design and present your digital flower assortment connected to real-time day-prices and inventory. The platform is designed for a new way of trading to overcome current risks with flower sales and give supermarkets a larger role in determining their assortment. Active users are currently retail suppliers yielding an annual revenue of €200 000, and we are seeking to expand to supermarkets where BloomyPro can have a significant impact. Well-illustrated by our market study showing that TESCO can reduce 7.5% waste and 10% flower-associated cost by using BloomyPro. We aim to market BloomyPro as Software as a Service to large supermarkets with initial focus on UK, DE and FR. Strategically choses because of a high percentage of flower being sold via supermarkets and a retail market dominated by only a few large players. With the FLOURISH project we aim to strengthening our market insight (barriers, business model) and prime for growth to enter this market (marketing strategy and technical feasibility).

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The information about "FLOURISH" are provided by the European Opendata Portal: CORDIS opendata.