Opendata, web and dolomites

FLOURISH SIGNED

Creating a sustainable, flourishing industry: digitizing the traditional cut-flower industry

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 FLOURISH project word cloud

Explore the words cloud of the FLOURISH project. It provides you a very rough idea of what is the project "FLOURISH" about.

initial    technologies    fr    service    waste    designed    showing    200    barriers    give    prices    software    interaction    model    profit    6000    revolution    retail    time    3d    day    flowers    active    players    trading       strategy    digital    larger    sold    connected    risks    floral    commercialization    strategically    ai    entrepreneurship    prime    minimized    marketing    suppliers    flower    reduce    happens    inventory    25    margins    bloomy    assortment    market    enter    combined    de    consuming    fashioned    team    sales    life    supermarkets    seeking    record    bloomypro    percentage    track    fast    expand    images    drastically    gt    few    10    illustrated    located    bouquets    supermarket    demand    facilitates    impossible    industry    solutions    variety    platform    yielding    overcome    tesco    flourish    decisions    customer    physical    annual    revenue    uk    feasibility    choses    business    dominated    endless    solid    embark   

Project "FLOURISH" data sheet

The following table provides information about the project.

Coordinator
BLOOMY BV 

Organization address
address: PRUNUS 12
city: AALSMEER
postcode: 1424 LD
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-05-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BLOOMY BV NL (AALSMEER) coordinator 50˙000.00

Map

 Project objective

BloomyPro, located at the flower The variety of flowers at a supermarket is drastically minimized compared to the endless number of flowers that are available. A result of the risks associated with managing inventory and profit margins of short life products as flowers. Trading of flowers in this market still happens via time-consuming, old-fashioned steps involving physical selection of bouquets that fast, customer demand-based decisions on assortment impossible. While emerging digital technologies as AI could greatly improve processes, the current way of working does not allow implementation to this. At Bloomy, we want to change this and embark on a digital revolution with our software platform that facilitates the interaction between retail suppliers and supermarkets. Our team has a solid track record with >25 years in the floral industry combined with experience in entrepreneurship, marketing and commercialization of in digital solutions. BloomyPro has >6000 3D images to design and present your digital flower assortment connected to real-time day-prices and inventory. The platform is designed for a new way of trading to overcome current risks with flower sales and give supermarkets a larger role in determining their assortment. Active users are currently retail suppliers yielding an annual revenue of €200 000, and we are seeking to expand to supermarkets where BloomyPro can have a significant impact. Well-illustrated by our market study showing that TESCO can reduce 7.5% waste and 10% flower-associated cost by using BloomyPro. We aim to market BloomyPro as Software as a Service to large supermarkets with initial focus on UK, DE and FR. Strategically choses because of a high percentage of flower being sold via supermarkets and a retail market dominated by only a few large players. With the FLOURISH project we aim to strengthening our market insight (barriers, business model) and prime for growth to enter this market (marketing strategy and technical feasibility).

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The information about "FLOURISH" are provided by the European Opendata Portal: CORDIS opendata.

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