Opendata, web and dolomites

FLOURISH SIGNED

Creating a sustainable, flourishing industry: digitizing the traditional cut-flower industry

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 FLOURISH project word cloud

Explore the words cloud of the FLOURISH project. It provides you a very rough idea of what is the project "FLOURISH" about.

tesco    yielding    solid    assortment    commercialization    reduce    give    fashioned    impossible    service    choses    annual    overcome    feasibility    10    supermarket    flower    barriers    gt    showing    life       business    physical    trading    market    designed    industry    interaction    margins    minimized    revolution    risks    consuming    dominated    enter    team    entrepreneurship    facilitates    demand    sold    illustrated    ai    suppliers    flowers    strategically    fast    supermarkets    day    marketing    time    3d    software    connected    model    flourish    expand    bouquets    prime    endless    bloomy    uk    images    retail    combined    technologies    strategy    track    waste    players    percentage    solutions    200    located    customer    digital    floral    variety    profit    platform    6000    bloomypro    larger    prices    initial    fr    de    sales    25    seeking    decisions    active    drastically    revenue    record    embark    happens    few    inventory   

Project "FLOURISH" data sheet

The following table provides information about the project.

Coordinator
BLOOMY BV 

Organization address
address: PRUNUS 12
city: AALSMEER
postcode: 1424 LD
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-05-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BLOOMY BV NL (AALSMEER) coordinator 50˙000.00

Map

 Project objective

BloomyPro, located at the flower The variety of flowers at a supermarket is drastically minimized compared to the endless number of flowers that are available. A result of the risks associated with managing inventory and profit margins of short life products as flowers. Trading of flowers in this market still happens via time-consuming, old-fashioned steps involving physical selection of bouquets that fast, customer demand-based decisions on assortment impossible. While emerging digital technologies as AI could greatly improve processes, the current way of working does not allow implementation to this. At Bloomy, we want to change this and embark on a digital revolution with our software platform that facilitates the interaction between retail suppliers and supermarkets. Our team has a solid track record with >25 years in the floral industry combined with experience in entrepreneurship, marketing and commercialization of in digital solutions. BloomyPro has >6000 3D images to design and present your digital flower assortment connected to real-time day-prices and inventory. The platform is designed for a new way of trading to overcome current risks with flower sales and give supermarkets a larger role in determining their assortment. Active users are currently retail suppliers yielding an annual revenue of €200 000, and we are seeking to expand to supermarkets where BloomyPro can have a significant impact. Well-illustrated by our market study showing that TESCO can reduce 7.5% waste and 10% flower-associated cost by using BloomyPro. We aim to market BloomyPro as Software as a Service to large supermarkets with initial focus on UK, DE and FR. Strategically choses because of a high percentage of flower being sold via supermarkets and a retail market dominated by only a few large players. With the FLOURISH project we aim to strengthening our market insight (barriers, business model) and prime for growth to enter this market (marketing strategy and technical feasibility).

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The information about "FLOURISH" are provided by the European Opendata Portal: CORDIS opendata.

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