Opendata, web and dolomites


Creating a sustainable, flourishing industry: digitizing the traditional cut-flower industry

Total Cost €


EC-Contrib. €






 FLOURISH project word cloud

Explore the words cloud of the FLOURISH project. It provides you a very rough idea of what is the project "FLOURISH" about.

software    time    percentage    decisions    drastically    team    players    demand    6000    200    physical    happens    10    flourish    designed    marketing    retail    ai    dominated    fashioned    supermarkets    embark    tesco    overcome    give    business    entrepreneurship    larger    service    floral    reduce    active    combined    expand    illustrated    industry    interaction    technologies    feasibility    risks    market    endless    minimized    annual    seeking    consuming    initial       located    fr    inventory    digital    customer    strategically    barriers    few    sales    bloomypro    suppliers    variety    revolution    strategy    solid    images    day    solutions    life    bloomy    gt    enter    fast    trading    3d    de    facilitates    revenue    assortment    margins    record    sold    prime    model    bouquets    impossible    track    commercialization    waste    showing    profit    uk    flower    yielding    supermarket    connected    prices    choses    flowers    25    platform   

Project "FLOURISH" data sheet

The following table provides information about the project.


Organization address
address: PRUNUS 12
postcode: 1424 LD
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BLOOMY BV NL (AALSMEER) coordinator 50˙000.00


 Project objective

BloomyPro, located at the flower The variety of flowers at a supermarket is drastically minimized compared to the endless number of flowers that are available. A result of the risks associated with managing inventory and profit margins of short life products as flowers. Trading of flowers in this market still happens via time-consuming, old-fashioned steps involving physical selection of bouquets that fast, customer demand-based decisions on assortment impossible. While emerging digital technologies as AI could greatly improve processes, the current way of working does not allow implementation to this. At Bloomy, we want to change this and embark on a digital revolution with our software platform that facilitates the interaction between retail suppliers and supermarkets. Our team has a solid track record with >25 years in the floral industry combined with experience in entrepreneurship, marketing and commercialization of in digital solutions. BloomyPro has >6000 3D images to design and present your digital flower assortment connected to real-time day-prices and inventory. The platform is designed for a new way of trading to overcome current risks with flower sales and give supermarkets a larger role in determining their assortment. Active users are currently retail suppliers yielding an annual revenue of €200 000, and we are seeking to expand to supermarkets where BloomyPro can have a significant impact. Well-illustrated by our market study showing that TESCO can reduce 7.5% waste and 10% flower-associated cost by using BloomyPro. We aim to market BloomyPro as Software as a Service to large supermarkets with initial focus on UK, DE and FR. Strategically choses because of a high percentage of flower being sold via supermarkets and a retail market dominated by only a few large players. With the FLOURISH project we aim to strengthening our market insight (barriers, business model) and prime for growth to enter this market (marketing strategy and technical feasibility).

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The information about "FLOURISH" are provided by the European Opendata Portal: CORDIS opendata.

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