Opendata, web and dolomites

XEERPA SIGNED

The Nº1 Social Media Profiling Solution: understanding customer preferences through their activity in social media

Total Cost €

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EC-Contrib. €

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Partnership

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 XEERPA project word cloud

Explore the words cloud of the XEERPA project. It provides you a very rough idea of what is the project "XEERPA" about.

2012    surpassing    ai    market    companies    later    gaining    2024    party    money    deg    analysed    expansion    global    latin    visibility    countries    journeys    data    founded    asia    idc    estimate    030    america    months    algorithms    salesforce    seamlessly    2022    delays    cross    channel    create    software    investment    consultancy    edge    touch    basis    million    penetration    optimizing    360    predictive    cx    sources    solution    xeerpa    42    infrastructure    marketing    latam    24    web    eur    758    local    technologies    experiences    machine    usa    ucp    ibm    first    bottlenecks    sales    social    learning    approximately    ml    spent    accelerate    big    ingested    class    thanks    multiply    spain    frustrating    external    time    saas    nearly    crm    times    powered    17    transactional    77    integrators    analytics    minimizing    cutting    digital    commerce    cognitive    intelligence    aggregates    personalization    markets    billion    gain    amounts    mobile    innovation    international    uk    exponentially    exponential    spending    points    13    processed    variety    full    view    commece    customer    clients    jobs    generation   

Project "XEERPA" data sheet

The following table provides information about the project.

Coordinator
XEERPA MARKETING SOLUTIONS SL 

Organization address
address: CALLE ALBARRACIN 58
city: MADRID
postcode: 28037
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-04-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    XEERPA MARKETING SOLUTIONS SL ES (MADRID) coordinator 50˙000.00

Map

 Project objective

Marketing has become exponentially more complex. Large amounts of data from a variety of digital and third-party sources must be ingested, processed, and analysed seamlessly without frustrating delays and bottlenecks. Creating a 360° customer view is a crucial first step to effective cross-channel targeting and personalization. Companies need to gain full visibility over their customer’s journeys and experiences, while minimizing time and money spent on traditional CX data analysis. The technical challenge of creating a UCP is optimizing IT infrastructure for real-time personalization. This is where cognitive technologies, machine learning and predictive analytics will define the next generation of e-commerce software. According to IDC, global spending on cognitive systems and AI powered analytics will reach nearly $77.6 billion in 2022. XEERPA is a new class of Cognitive Marketing Intelligence for Big Data powered by AI and ML algorithms. XEERPA is a SaaS marketing solution that aggregates real-time data across all customer touch points (social, mobile, web), transactional data (CRM, e-commece) and third-party data (external sources), to create a 360° view of each customer. WHO WE ARE: XEERPA was founded in 2012 and only 7 years later is considered one of the cutting-edge marketing technologies emerging in Spain. XEERPA has a high market penetration in Spain and is already gaining clients in LATAM, thanks to key partnerships with IBM, Salesforce, IT integrators, marketing consultancy companies and local partners. Phase 1 will accelerate the basis for an exponential international expansion in leading countries, such as USA, UK and EU, as well as emerging markets in Latin America and Asia. We estimate the necessary investment of approximately €758,030, to scale of innovation into the international market in less than 24 months. We expect to multiply our sales by 17 times by 2024, surpassing EUR 13 million, and creating 42 new jobs.

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The information about "XEERPA" are provided by the European Opendata Portal: CORDIS opendata.

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