Opendata, web and dolomites


The Nº1 Social Media Profiling Solution: understanding customer preferences through their activity in social media

Total Cost €


EC-Contrib. €






 XEERPA project word cloud

Explore the words cloud of the XEERPA project. It provides you a very rough idea of what is the project "XEERPA" about.

predictive    usa    powered    bottlenecks    party    2022    channel    points    cognitive    exponentially    visibility    later    first    17    variety    deg    latam    analytics    digital    full    markets    ai    external    ingested    13    basis    consultancy    idc    xeerpa    innovation    data    sales    360    software    learning    commerce    web    penetration    crm    founded    times    ibm    030    cross    local    2024    edge    gain    cutting    amounts    uk    touch    infrastructure    analysed    marketing    estimate    integrators    months    nearly    countries    optimizing    multiply    aggregates    expansion    big    journeys    saas    global    investment    customer    billion    surpassing    salesforce    spending    exponential    algorithms    spain    view    42    million    social    delays    77    intelligence    latin    time    market    personalization    class    america    frustrating    24    transactional    companies    generation    cx    money    asia    2012    accelerate    international    technologies    machine    thanks    sources    gaining    seamlessly    eur    solution    minimizing    clients    processed    commece    jobs    ml    experiences    approximately    spent    758    ucp    mobile    create   

Project "XEERPA" data sheet

The following table provides information about the project.


Organization address
city: MADRID
postcode: 28037
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-04-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    XEERPA MARKETING SOLUTIONS SL ES (MADRID) coordinator 50˙000.00


 Project objective

Marketing has become exponentially more complex. Large amounts of data from a variety of digital and third-party sources must be ingested, processed, and analysed seamlessly without frustrating delays and bottlenecks. Creating a 360° customer view is a crucial first step to effective cross-channel targeting and personalization. Companies need to gain full visibility over their customer’s journeys and experiences, while minimizing time and money spent on traditional CX data analysis. The technical challenge of creating a UCP is optimizing IT infrastructure for real-time personalization. This is where cognitive technologies, machine learning and predictive analytics will define the next generation of e-commerce software. According to IDC, global spending on cognitive systems and AI powered analytics will reach nearly $77.6 billion in 2022. XEERPA is a new class of Cognitive Marketing Intelligence for Big Data powered by AI and ML algorithms. XEERPA is a SaaS marketing solution that aggregates real-time data across all customer touch points (social, mobile, web), transactional data (CRM, e-commece) and third-party data (external sources), to create a 360° view of each customer. WHO WE ARE: XEERPA was founded in 2012 and only 7 years later is considered one of the cutting-edge marketing technologies emerging in Spain. XEERPA has a high market penetration in Spain and is already gaining clients in LATAM, thanks to key partnerships with IBM, Salesforce, IT integrators, marketing consultancy companies and local partners. Phase 1 will accelerate the basis for an exponential international expansion in leading countries, such as USA, UK and EU, as well as emerging markets in Latin America and Asia. We estimate the necessary investment of approximately €758,030, to scale of innovation into the international market in less than 24 months. We expect to multiply our sales by 17 times by 2024, surpassing EUR 13 million, and creating 42 new jobs.

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The information about "XEERPA" are provided by the European Opendata Portal: CORDIS opendata.

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