Opendata, web and dolomites

XEERPA SIGNED

The Nº1 Social Media Profiling Solution: understanding customer preferences through their activity in social media

Total Cost €

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EC-Contrib. €

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Partnership

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 XEERPA project word cloud

Explore the words cloud of the XEERPA project. It provides you a very rough idea of what is the project "XEERPA" about.

data    penetration    companies    multiply    external    international    seamlessly    exponential    months    bottlenecks    consultancy    founded    software    saas    surpassing    later    xeerpa    eur    machine    idc    aggregates    spending    million    local    frustrating    commerce    cutting    2012    ingested    customer    learning    gain    experiences    spent    42    expansion    cross    processed    countries    integrators    delays    technologies    first    marketing    salesforce    17    visibility    77    clients    personalization    758    solution    journeys    cognitive    030    2024    jobs    billion    latam    asia    full    approximately    sources    investment    spain    13    optimizing    america    times    infrastructure    market    nearly    mobile    generation    big    basis    estimate    ai    analytics    create    social    minimizing    points    channel    markets    cx    ucp    global    party    transactional    money    24    gaining    time    touch    exponentially    view    edge    thanks    algorithms    variety    amounts    powered    predictive    commece    ibm    crm    class    sales    2022    360    analysed    digital    innovation    intelligence    usa    accelerate    ml    latin    deg    web    uk   

Project "XEERPA" data sheet

The following table provides information about the project.

Coordinator
XEERPA MARKETING SOLUTIONS SL 

Organization address
address: CALLE ALBARRACIN 58
city: MADRID
postcode: 28037
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-04-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    XEERPA MARKETING SOLUTIONS SL ES (MADRID) coordinator 50˙000.00

Map

 Project objective

Marketing has become exponentially more complex. Large amounts of data from a variety of digital and third-party sources must be ingested, processed, and analysed seamlessly without frustrating delays and bottlenecks. Creating a 360° customer view is a crucial first step to effective cross-channel targeting and personalization. Companies need to gain full visibility over their customer’s journeys and experiences, while minimizing time and money spent on traditional CX data analysis. The technical challenge of creating a UCP is optimizing IT infrastructure for real-time personalization. This is where cognitive technologies, machine learning and predictive analytics will define the next generation of e-commerce software. According to IDC, global spending on cognitive systems and AI powered analytics will reach nearly $77.6 billion in 2022. XEERPA is a new class of Cognitive Marketing Intelligence for Big Data powered by AI and ML algorithms. XEERPA is a SaaS marketing solution that aggregates real-time data across all customer touch points (social, mobile, web), transactional data (CRM, e-commece) and third-party data (external sources), to create a 360° view of each customer. WHO WE ARE: XEERPA was founded in 2012 and only 7 years later is considered one of the cutting-edge marketing technologies emerging in Spain. XEERPA has a high market penetration in Spain and is already gaining clients in LATAM, thanks to key partnerships with IBM, Salesforce, IT integrators, marketing consultancy companies and local partners. Phase 1 will accelerate the basis for an exponential international expansion in leading countries, such as USA, UK and EU, as well as emerging markets in Latin America and Asia. We estimate the necessary investment of approximately €758,030, to scale of innovation into the international market in less than 24 months. We expect to multiply our sales by 17 times by 2024, surpassing EUR 13 million, and creating 42 new jobs.

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The information about "XEERPA" are provided by the European Opendata Portal: CORDIS opendata.

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