Opendata, web and dolomites


Immersive marketplace for the European real estate sector

Total Cost €


EC-Contrib. €






 IMMERSION project word cloud

Explore the words cloud of the IMMERSION project. It provides you a very rough idea of what is the project "IMMERSION" about.

model    visit    merges    plan    partnership    environmental    decision    internationalization    scenario    job    implementing    purchasing    photoreal    sales    services    regulations    numeriplan    gamble    works    market    country    contractors    individual    deg    plans    architects    renovation    projected    house    immersion    interior    matrix    builder    structure    tools    company    virtually    portfolio    brochures    successful    standards    scaling    time    platform    today    property    online    forecast    perspective    usual    modify    navigate    furniture    investors    marketing    48    proposes    25    reduce    world    markets    assets    immersive    room    roi    portals    industries    houses    meet    immersing    models    agent    carry    interact    see    customers    environment    tours    visualised    building    space    housing    estate    marketplace    validation    virtual    suite    first    strategy    solution    feel    off    players    gain    designer    clients    tour    360    business    entering   

Project "IMMERSION" data sheet

The following table provides information about the project.


Organization address
city: MAMERS
postcode: 72600
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-03-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    NUMERI PLAN FR (MAMERS) coordinator 50˙000.00


 Project objective

Today, it is usual to see 360° virtual tours in Estate Agent or online at real estate portals. These tools are useful to show existing assets, however they tools are not a solution for potential clients, players of the real state sector (investors and architects) offering off-the- plan houses, which is much more of a gamble as their clients’ decision is based on brochures, plans, models and a visit to the builder's marketing suite. Some players are offering Virtual Reality Real Estate Tour immersing their clients in a 360° photoreal environment. Users can navigate the property from room to room to gain a real perspective for the scale and feel of the space. However, the customers cannot interact with the environment and/or modify it. NUMERIPLAN merges the virtual reality concept with the online marketplace concept and proposes a new business model addressed to four main markets: Real estate sector, individual customers, building industries and interior design related services and products. IMMERSION will be the first virtual/immersive marketplace in Europe that allows your projected houses to be the scenario for purchasing furniture, interior design or housing renovation services. By entering the matrix the user will become fully part of a virtual world and become the own house and interior designer. Renovation works will be proposed by contractors and virtually visualised by the users and will consider technical and environmental regulations and standards. To meet these objectives, there is a need to reduce the time to market by increasing a portfolio of the platform validation, scaling-up the structure of the company and its partnership and implementing a successful internationalization strategy. In Phase 1, we target to develop this cost structure and carry out a sales forecast per country, with the objective to ensure a company growth with estimated 25 new job and a ROI of 48 % in year 4.

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The information about "IMMERSION" are provided by the European Opendata Portal: CORDIS opendata.

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