Opendata, web and dolomites


Immersive marketplace for the European real estate sector

Total Cost €


EC-Contrib. €






 IMMERSION project word cloud

Explore the words cloud of the IMMERSION project. It provides you a very rough idea of what is the project "IMMERSION" about.

scaling    architects    brochures    time    portals    marketing    space    first    designer    job    country    validation    online    decision    tools    entering    modify    usual    gain    interact    building    portfolio    market    investors    feel    numeriplan    standards    scenario    purchasing    environment    interior    immersing    contractors    matrix    clients    successful    photoreal    forecast    projected    implementing    tours    sales    tour    structure    25    customers    suite    housing    proposes    meet    plan    deg    individual    company    48    gamble    marketplace    houses    internationalization    strategy    model    immersion    see    property    renovation    solution    room    platform    markets    360    assets    virtual    immersive    estate    house    services    today    builder    visit    merges    perspective    navigate    virtually    roi    off    reduce    business    industries    world    plans    regulations    agent    carry    visualised    furniture    players    models    environmental    works    partnership   

Project "IMMERSION" data sheet

The following table provides information about the project.


Organization address
city: MAMERS
postcode: 72600
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-03-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    NUMERI PLAN FR (MAMERS) coordinator 50˙000.00


 Project objective

Today, it is usual to see 360° virtual tours in Estate Agent or online at real estate portals. These tools are useful to show existing assets, however they tools are not a solution for potential clients, players of the real state sector (investors and architects) offering off-the- plan houses, which is much more of a gamble as their clients’ decision is based on brochures, plans, models and a visit to the builder's marketing suite. Some players are offering Virtual Reality Real Estate Tour immersing their clients in a 360° photoreal environment. Users can navigate the property from room to room to gain a real perspective for the scale and feel of the space. However, the customers cannot interact with the environment and/or modify it. NUMERIPLAN merges the virtual reality concept with the online marketplace concept and proposes a new business model addressed to four main markets: Real estate sector, individual customers, building industries and interior design related services and products. IMMERSION will be the first virtual/immersive marketplace in Europe that allows your projected houses to be the scenario for purchasing furniture, interior design or housing renovation services. By entering the matrix the user will become fully part of a virtual world and become the own house and interior designer. Renovation works will be proposed by contractors and virtually visualised by the users and will consider technical and environmental regulations and standards. To meet these objectives, there is a need to reduce the time to market by increasing a portfolio of the platform validation, scaling-up the structure of the company and its partnership and implementing a successful internationalization strategy. In Phase 1, we target to develop this cost structure and carry out a sales forecast per country, with the objective to ensure a company growth with estimated 25 new job and a ROI of 48 % in year 4.

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The information about "IMMERSION" are provided by the European Opendata Portal: CORDIS opendata.

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