Opendata, web and dolomites


Immersive marketplace for the European real estate sector

Total Cost €


EC-Contrib. €






 IMMERSION project word cloud

Explore the words cloud of the IMMERSION project. It provides you a very rough idea of what is the project "IMMERSION" about.

numeriplan    agent    modify    country    standards    brochures    strategy    portals    carry    marketplace    partnership    virtual    visualised    proposes    company    48    implementing    furniture    building    plans    successful    photoreal    matrix    decision    25    tools    roi    internationalization    renovation    assets    scaling    customers    navigate    space    model    immersion    gain    immersing    time    environment    environmental    virtually    360    services    suite    scenario    industries    portfolio    first    estate    projected    sales    meet    reduce    models    architects    tour    individual    business    contractors    immersive    deg    interact    merges    room    online    marketing    perspective    structure    markets    validation    platform    interior    see    players    clients    market    today    house    visit    tours    purchasing    plan    solution    property    job    off    works    gamble    housing    entering    houses    usual    designer    investors    regulations    feel    forecast    world    builder   

Project "IMMERSION" data sheet

The following table provides information about the project.


Organization address
city: MAMERS
postcode: 72600
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-03-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    NUMERI PLAN FR (MAMERS) coordinator 50˙000.00


 Project objective

Today, it is usual to see 360° virtual tours in Estate Agent or online at real estate portals. These tools are useful to show existing assets, however they tools are not a solution for potential clients, players of the real state sector (investors and architects) offering off-the- plan houses, which is much more of a gamble as their clients’ decision is based on brochures, plans, models and a visit to the builder's marketing suite. Some players are offering Virtual Reality Real Estate Tour immersing their clients in a 360° photoreal environment. Users can navigate the property from room to room to gain a real perspective for the scale and feel of the space. However, the customers cannot interact with the environment and/or modify it. NUMERIPLAN merges the virtual reality concept with the online marketplace concept and proposes a new business model addressed to four main markets: Real estate sector, individual customers, building industries and interior design related services and products. IMMERSION will be the first virtual/immersive marketplace in Europe that allows your projected houses to be the scenario for purchasing furniture, interior design or housing renovation services. By entering the matrix the user will become fully part of a virtual world and become the own house and interior designer. Renovation works will be proposed by contractors and virtually visualised by the users and will consider technical and environmental regulations and standards. To meet these objectives, there is a need to reduce the time to market by increasing a portfolio of the platform validation, scaling-up the structure of the company and its partnership and implementing a successful internationalization strategy. In Phase 1, we target to develop this cost structure and carry out a sales forecast per country, with the objective to ensure a company growth with estimated 25 new job and a ROI of 48 % in year 4.

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The information about "IMMERSION" are provided by the European Opendata Portal: CORDIS opendata.

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