Opendata, web and dolomites

FairPersonalization SIGNED

Personalized commercial practices and digital market manipulation: enhancing fairness in consumer protection

Total Cost €


EC-Contrib. €






 FairPersonalization project word cloud

Explore the words cloud of the FairPersonalization project. It provides you a very rough idea of what is the project "FairPersonalization" about.

shifting    influence    semantics    network    dynamics    thresholds    technologies    protection    market    limitations    constitute    trigger    automated    gain    heterogeneous    consumption    offers    rethinking    redefine    conducting    practices    individual    rely    online    possibility    allocation    commerce    neuroscience    experiments    stemming    regulators    mental    unfair    biases    utilize    technological    modes    cognitive    theoretical    degrees    society    recognize    phenomenon    models    idea    hold    mining    unaware    behaviours    propensity    incorporating    laboratory    consume    situations    qualified    ex    display    revolution    frailty    contrary    multis    oppose    choices    normative    firms    commercial    personalized    exposed    enterprises    interplay    personalization    data    consumers    messages    substantial    law    techniques    auction    advertisings    notions    habits    intelligence    manipulative    artificial    uncover    appraisal    social    companies    emergence    advantage    innovations    structural    personalize   

Project "FairPersonalization" data sheet

The following table provides information about the project.


Organization address
address: SPUI 21
postcode: 1012WX

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 131˙679 €
 EC max contribution 131˙679 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2019
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2020
 Duration (year-month-day) from 2020-09-01   to  2022-02-28


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

Online commerce experienced a technological revolution, shifting towards automated, data-driven technologies for the allocation and display of offers and advertisings. Tailored and targeted commercial techniques constitute a heterogeneous phenomenon, incorporating ex multis semantics and data mining stemming from artificial intelligence, auction, social network, and neuroscience analyses, to reach different degrees of personalization. These innovations provide companies with new modes to gain market advantage and to offer their products: they have the possibility to study consumers and to personalize every aspect of their consumption experience. Consumers exposed to such potential situations could end up not being able to recognize the artificial reduction of their set of choices and, eventually, to oppose to it, being unaware of the way through which such messages utilize their habits, mental models and biases to influence their behaviours. The result of these and related trends is that firms can not only take advantage of a general understanding of cognitive limitations but also can uncover, and even trigger, consumer frailty at an individual level. I will a) investigate - by conducting online and laboratory experiments - how the use of online personalized and tailored offers affects the individual propensity to consume; b) redefine the normative thresholds and conditions under which tailored commercial practices should be qualified as unfair or manipulative under EU consumer law c) assess if, given the emergence of structural changes in consumption in the information society, it is still possible to hold up the idea that consumer protection can rely on its traditional theoretical notions and appraisal dynamics or if, on the contrary, these elements call for a substantial rethinking of the interplay between regulators, enterprises, and consumers.

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The information about "FAIRPERSONALIZATION" are provided by the European Opendata Portal: CORDIS opendata.

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