CONNECT4ACTION

"Strategies for improving communication between social and consumer scientists, food technology developers and consumers"

 Coordinatore STICHTING DIENST LANDBOUWKUNDIG ONDERZOEK 

 Organization address address: Costerweg 50
city: WAGENINGEN
postcode: 6701BH

contact info
Titolo: Mrs.
Nome: Karin
Cognome: Zimmermann
Email: send email
Telefono: +31 70 3358185
Fax: +31 70 3615624

 Nazionalità Coordinatore Netherlands [NL]
 Sito del progetto http://www.connect4action.eu/
 Totale costo 1˙195˙618 €
 EC contributo 994˙211 €
 Programma FP7-KBBE
Specific Programme "Cooperation": Food, Agriculture and Biotechnology
 Code Call FP7-KBBE-2011-5
 Funding Scheme CSA-SA
 Anno di inizio 2011
 Periodo (anno-mese-giorno) 2011-12-01   -   2014-11-30

 Partecipanti

# participant  country  role  EC contrib. [€] 
1    STICHTING DIENST LANDBOUWKUNDIG ONDERZOEK

 Organization address address: Costerweg 50
city: WAGENINGEN
postcode: 6701BH

contact info
Titolo: Mrs.
Nome: Karin
Cognome: Zimmermann
Email: send email
Telefono: +31 70 3358185
Fax: +31 70 3615624

NL (WAGENINGEN) coordinator 146˙575.00
2    EUROPEAN FOOD INFORMATION COUNCIL AISBL

 Organization address address: HOTEL TASSEL - RUE PAUL EMILE JANSON 6
city: BRUXELLES
postcode: 1000

contact info
Titolo: Dr.
Nome: Robert
Cognome: Fitzhenry
Email: send email
Telefono: +322 6262494

BE (BRUXELLES) participant 228˙797.00
3    AARHUS UNIVERSITET

 Organization address address: Nordre Ringgade 1
city: AARHUS C
postcode: 8000

contact info
Titolo: Ms.
Nome: Charlotte
Cognome: Rosholm
Email: send email
Telefono: +45 89486487

DK (AARHUS C) participant 152˙221.00
4    UNIVERSITY OF NEWCASTLE UPON TYNE

 Organization address address: Kensington Terrace 6
city: NEWCASTLE UPON TYNE
postcode: NE1 7RU

contact info
Titolo: Prof.
Nome: Lynn
Cognome: Frewer
Email: send email
Telefono: +44 191 2226623
Fax: +44 191 222 5411

UK (NEWCASTLE UPON TYNE) participant 106˙946.00
5    European Federation of Food Science and Technology

 Organization address address: Bomenweg 2
city: WAGENINGEN
postcode: 6703 HD

contact info
Titolo: Prof.
Nome: Brian
Cognome: Mckenna
Email: send email
Telefono: 35312853891

NL (WAGENINGEN) participant 102˙024.00
6    WAGENINGEN UNIVERSITY

 Organization address address: DROEVENDAALSESTEEG 4
city: WAGENINGEN
postcode: 6708 PB

contact info
Titolo: Prof.
Nome: Hans
Cognome: Van Trijp
Email: send email
Telefono: +31 317 482963
Fax: +31 317 484763

NL (WAGENINGEN) participant 97˙703.00
7    ALMA MATER STUDIORUM-UNIVERSITA DI BOLOGNA

 Organization address address: Via Zamboni 33
city: BOLOGNA
postcode: 40126

contact info
Titolo: Dr.
Nome: Susi
Cognome: Poli
Email: send email
Telefono: 390512000000
Fax: 39051232153

IT (BOLOGNA) participant 79˙130.00
8    NEDERLANDSE ORGANISATIE VOOR TOEGEPAST NATUURWETENSCHAPPELIJK ONDERZOEK TNO

 Organization address address: Schoemakerstraat 97
city: DEN HAAG
postcode: 2600 JA

contact info
Titolo: Dr.
Nome: Niels B.
Cognome: Lucas Luijckx
Email: send email
Telefono: +31 88 86 61526

NL (DEN HAAG) participant 44˙030.00
9    INTERNATIONALE GESELLSCHAFT FUR GETREIDEWISSENSCHAFT UND -TECHNOLOGIE

 Organization address address: MARXERGASSE 2
city: WIEN
postcode: 1030

contact info
Titolo: Dr.
Nome: Roland Ernest
Cognome: Poms
Email: send email
Telefono: 43170772020

AT (WIEN) participant 28˙548.00
10    INSTITUT NATIONAL DE LA RECHERCHE AGRONOMIQUE

 Organization address address: Rue De L'Universite 147
city: PARIS CEDEX 07
postcode: 75338

contact info
Titolo: Prof.
Nome: Gilles
Cognome: Trystram
Email: send email
Telefono: +33 1 69935065
Fax: +33 1 69935185

FR (PARIS CEDEX 07) participant 6˙684.00
11    EIDGENOESSISCHES DEPARTEMENT FUER WIRTSCHAFT, BILDUNG UND FORSCHUNG

 Organization address address: Bundeshaus Ost
city: BERN
postcode: 3003

contact info
Titolo: Mrs.
Nome: Christine
Cognome: Brugger
Email: send email
Telefono: +41 44 783 6174
Fax: +41 44 783 62 65

CH (BERN) participant 1˙553.00

Mappa


 Word cloud

Esplora la "nuvola delle parole (Word Cloud) per avere un'idea di massima del progetto.

recommendations    training    tools    scientists    stakeholder    communication    online    materials    lower    community    innovation    stages    developers    strategies    players    science    framework    food    innovations    technologists    daily    conect    technologies    multidisciplinary    action    acceptance    experts    connect    consumers    stakeholders    media    commercialisation   

 Obiettivo del progetto (Objective)

'The objective of the CONNECT4ACTION project is to improve communication between consumers, consumer scientists, food technology developers, and other key players in the food technology development and commercialisation process. Focusing on communication and knowledge exchange between food technologists and consumer scientists, the results of the CONNECT4ACTION project will contribute to improvement of the multidisciplinary dialogue and to increase consumer acceptance of new food products, thereby lower the failure rate of new (food) technologies in Europe. A large group of stakeholders (food scientists and technologists from companies, universities and research institutes, together with consumer scientists, ethical experts, representatives of science media/journalist, and consumers) will be connected with the project and each other via the online CONNECT4ACTION community. This online community strengthens the project with input and feedback during various stages and serves as showcase of improved communication. Based on effective communication strategies identified in the relevant literatures and, subsequently, opinions of experts based on their daily practices and experiences, this project will deliver an improved communication framework, accompanied by tools and training materials that enable food technology developers and other key players to step-by-step improve their food technology development processes. This FP7 experienced consortium, consisting of a broad, multidisciplinary network of key players that are involved in food technology development and commercialisation, has the expertise and experience from the field to disseminate and successfully implement innovative communication strategies into daily life activities. Dissemination of project outcomes receives great attention, even after the project is finished. Finally, the networking effort of CONNECT4ACTION will result in a strengthened European cooperation between public and private stakeholders.'

Introduzione (Teaser)

The majority of new food products fail. The success of innovations depends on the consumer accepting novel products and technologies. This needs understanding of consumers' needs and better communication among food chain actors.

Descrizione progetto (Article)

The EU-funded project http://www.connect4action.eu (CONNECT4ACTION) aims to lower failure rates of food innovations in Europe by increasing consumer acceptance of new products, through improved communication among key players in the food innovation process.

By analysing existing communication strategies and conducting interviews and workshops with experts, the project has developed a set of tools and training materials for improving communication.

The key findings include a framework on internal and external communication which has been tailored for the various stages of the novel technology and product development process. Based on this, framework recommendations have been designed.

The 10-member consortium of CONNECT4ACTION developed a toolbox, with recommendations for communication, steps to develop an effective communication plan, case studies on a successful communication of food innovation, a guide for early signalling of potential new technologies and a glossary of terms from different disciplines. Also included is a Wiki on food science and technology and consumer science and a space for stakeholder discussions on the CONECT4ACTION website.

Throughout the project the CONECT4ACTION stakeholder community has been created which now includes over 250 people from food science and technology, consumer science, food industry, and organizations representing science, media and consumers.

The project began in December 2011 and the final conference will be organised in Brussels 29th of October 2014.

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ROOTOPOWER (2012)

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