| Coordinatore | THE PROVOST, FELLOWS, FOUNDATION SCHOLARS & THE OTHER MEMBERS OF BOARD OF THE COLLEGE OF THE HOLY & UNDIVIDED TRINITY OF QUEEN ELIZABETH NEAR DUBLIN  Organization address
	address: College Green - contact info | 
| Nazionalità Coordinatore | Ireland [IE] | 
| Sito del progetto | http://www.asaps-sharingage.eu | 
| Totale costo | 1˙194˙040 € | 
| EC contributo | 999˙001 € | 
| Programma | FP7-HEALTH Specific Programme "Cooperation": Health | 
| Code Call | FP7-HEALTH-2012-INNOVATION-1 | 
| Funding Scheme | CSA-CA | 
| Anno di inizio | 2012 | 
| Periodo (anno-mese-giorno) | 2012-10-01 - 2014-09-30 | 
| # | ||||
|---|---|---|---|---|
| 1 | THE PROVOST, FELLOWS, FOUNDATION SCHOLARS & THE OTHER MEMBERS OF BOARD OF THE COLLEGE OF THE HOLY & UNDIVIDED TRINITY OF QUEEN ELIZABETH NEAR DUBLIN  Organization address
	address: College Green - contact info | IE (DUBLIN) | coordinator | 420˙761.86 | 
| 2 | 360 PRODUCTION LIMITED  Organization address
	address: NORTHLAND ROAD 10 contact info | UK (DERRY) | participant | 324˙000.28 | 
| 3 | RED DOG GRAPHICS LIMITED  Organization address
	address: Blackpitts 23 contact info | IE (DUBLIN) | participant | 107˙916.99 | 
| 4 | AGE PLATFORM EUROPE AISBL  Organization address
	address: Rue Froissart 111 contact info | BE (BRUXELLES) | participant | 85˙780.00 | 
| 5 | BIG MOTIVE LTD  Organization address
	address: TALBOT STREET 21 3RD FLOOR contact info | UK (BELFAST) | participant | 60˙541.87 | 
Esplora la "nuvola delle parole (Word Cloud) per avere un'idea di massima del progetto.
'Although the EU has been funding superb health research, the general public who stand to benefit most, are frequently unaware of the research that is conducted on their behalf. Communications are becoming more social, digital and interactive. We propose a Sharing Approach to Promoting Science (ASAPS) that sets us apart from others because we aim to engage our audience from the outset and embed them in the creation of idea and content. We will use digital technologies, social media, user-experience design, and multiplatform story telling to increase the visibility of collaborative Europe wide aging research and technology development, that has real relevance for the general public. One of the primary ways in which older adults use the internet is to educate themselves regarding their health. We will deliver a sustainable digital platform, an interactive website, a multi-lingual package of films (3 viral films, 3 shorts, a 60 minute documentary), mobile apps, events and to address the digital divide more traditional media. Our approach is innovative and our consortium comprising, aging experts, world class scientists, a European network representing 160 ageing organizations with access to 28 million people over 50, award winning media professionals including a creative communications agency, a digital design company (specialists in interaction design for social web) and an award-winning factual film production are perfectly qualified to deliver our innovative Sharing Age campaign.'
An EU team has contributed to efforts aimed at reducing health care costs by helping to prevent mental decline in elderly citizens. To that group, the project also communicated the benefits of EU health research via a collaborative process and by engaging media such as films.
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