SMARTCULTURE

SMART CULTURE

 Partecipanti

Mappa

 Word cloud

Esplora la "nuvola delle parole (Word Cloud) per avere un'idea di massima del progetto.

 Obiettivo del progetto (Objective)

'The SmartCulture project aims to provide a sustainable access to cultural heritage to a wider range of users by the use of digital technologies. Digital technologies will help to transform passive audiences into active practitioners of culture. The consortium will promote the creation of engaging digital experiences for access to cultural resources by the cross fertilization between ICT enterprises, Creative and Cultural Industries (especially SMEs) and research stakeholders across Europe. This cross fertilization will lead to new opportunities and good practices for innovative digital access to cultural resources and digital cultural mediation. These challenges fully comply with the objectives of the Work Program for ICT of the FP7 and the EU Work Plan for Culture 2011-2014 and with the conclusions of the green paper on Cultural and Creative Industries. Most of the eight regions involved in the SmartCulture project have a very high population, a very rich cultural heritage (e.g. Louvre-Lens, Museo Guggenheim, Museo del Prado), as well as a dynamic contents production. Some regions are European leaders for Information & Communication and Creative and Cultural Industries. All of the participants in the SmartCulture project have a strong relationship to European Capitals of Culture (ECoC) as winners or candidates. The consortium has the potentialities to develop innovative and efficient ways to provide access to cultural resources to a wider range of citizens, and it is obvious that there is a “market” for this. We have strong networks for ICT enterprises and CCI (especially SMEs), but we need to strengthen cross fertilization between technological and creative industries, by encouraging for example mobility for professionals and researchers, and the emergence of common data exchange formats for digital experiences. International competition with big players is forcing us to build a common international strategy, for gaining new markets, especially emerging ones.'

Introduzione (Teaser)

An EU team is bringing together ICT enterprises, researchers and creative and cultural experts in order to provide new and engaging ways of accessing digital cultural heritage resources. Fostering culture in such ways also offers business opportunities and innovative impetus.

Descrizione progetto (Article)

Cultural diversity was once considered an obstacle to development, but now Europeans recognise their various regional cultures as a strength and something to be protected. Furthermore, doing so could have direct economic and social benefits.

The EU-funded http://www.smartculture.eu/ (SMARTCULTURE) (Smart Culture) project aims to provide a wide range of citizens with sustainable access to cultural heritage, by the use of digital technologies.. A further expected outcome is cross-fertilisation between ICT businesses, creative and cultural industries and researchers across Europe. Such collaboration should create new opportunities for innovative and engaging digital access to cultural resources. Another purpose is to transform the passive audiences into active practitioners of culture. The 13-member consortium runs to November 2015.

At the project's half-way point, it had submitted 15 of the expected 26 deliverables.

During the first year, the team conducted an inventory of all research, development and innovation activities relevant to digital cultural heritage field, as well as key actors and financial tools of interest to the project. The team further identified policy areas, and analysed current strengths and weaknesses affecting the digital cultural heritage field. SMARTCULTURE placed a directory of offer and demand on its website.

Following the analysis of strengths, weaknesses, opportunities and threats, partners identified cluster policies and regional partnership dynamics. The team looked for instances to successful cross-sector collaboration. The work yielded a draft research agenda plus a joint action plan, the latter including recommendations in the field of a wide access to Culture, by stimulating the innovation and the cross-sector collaboration.

Additional outcomes included a business plan, illustrating funding opportunities, and a plan for international and mentoring activities, which suggested improvements to transnational cooperation.

Currently, partners launched the project's implementation phase which consists in benchmarking and mentoring activities, activation workshops, staff exchanges.

The SMARTCULTURE project will result in a closer cooperation between digital and creative industries, research stakeholders and cultural institutions, thereby providing a novel form of engaging access to cultural resources and digital cultural mediation. The venture should yield a boost of economic development and of the employment potential for European businesses, in addition to a positive social impact.