DEMOSHOPINSTANTSHOE

Demonstration of a cost-effective footwear based on shape memory materials to provide an instant fitting personalization service at the retail shop for enhancing user’s comfort

Coordinatore	CALZAMEDI S.L.    more  Organization address address: "Poligono Indus. ""El Rubial"" calle 9 parcela 7" city: Villena postcode: 3400 contact info Titolo: Ms. Nome: Elena Cognome: Vaiciulyte Email: send email Telefono: +34 965817960 Fax: +34 965801655
Nazionalità Coordinatore	Spain [ES]
Totale costo	1˙247˙435 €
EC contributo	803˙000 €
Programma	FP7-SME Specific Programme "Capacities": Research for the benefit of SMEs
Code Call	FP7-SME-2013
Funding Scheme	CP
Anno di inizio	2013
Periodo (anno-mese-giorno)	2013-07-01   -   2015-04-30

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	CALZAMEDI S.L.  Organization address address: "Poligono Indus. ""El Rubial"" calle 9 parcela 7" city: Villena postcode: 3400 contact info Titolo: Ms. Nome: Elena Cognome: Vaiciulyte Email: send email Telefono: +34 965817960 Fax: +34 965801655	ES (Villena)	coordinator	243˙874.00
2	INSTITUTO DE BIOMECANICA DE VALENCIA  Organization address address: UNIVERSIDAD POLITECNICA DE VALENCIA EDIFICIO 9C CAMINO DE VERA S/N city: VALENCIA postcode: 46022 contact info Titolo: Mr. Nome: Giuseppe Cognome: Caprara Email: send email Telefono: +34 963879160 Fax: +34 963879169	ES (VALENCIA)	participant	175˙199.00
3	MDB TEXINOV SAS  Organization address address: ROUTE DE LA FERROSSIERE 56 city: SAINT DIDIER DE LA TOUR postcode: 38110 contact info Titolo: Mrs. Nome: Marie Cognome: Tankéré Email: send email Telefono: +33 474974475	FR (SAINT DIDIER DE LA TOUR)	participant	146˙396.00
4	NIMESIS TECHNOLOGY  Organization address address: RUE DES ARTISANS - FRONTIGNY 4 city: MECLEUVES postcode: 57245 contact info Titolo: Ms. Nome: Diane Cognome: Gibelin Email: send email Telefono: 33387742687 Fax: 3387356210	FR (MECLEUVES)	participant	110˙718.00
5	TECHNOBOOTS GMBH  Organization address address: UNTERM ASPALTER 1 city: VELTHEIM AG postcode: 5106 contact info Titolo: Mr. Nome: Thomas Cognome: Angerer Email: send email Telefono: +41 564431400	CH (VELTHEIM AG)	participant	75˙190.00
6	ORTOPEDIAS TWINS - COMERCIO E IMPORTACAO MATERIAL ORTOPEDICO LDA  Organization address address: Praceta Calouste Gulbenkian 22 Rc city: TORRES VEDRAS postcode: 2560 333 contact info Titolo: Mrs. Nome: Diane Cognome: Santos Email: send email Telefono: +35 1261316593	PT (TORRES VEDRAS)	participant	51˙623.00

Mappa

 Word cloud

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 Obiettivo del progetto (Objective)

'The DemoShopInstantShoe (DemoSIS) is a direct follow on from the very successful ShopInstantShoe FP7-SME-2008-1 project, that came to promising conclusions in February 2012. ShopInstantShoe (SIS) aimed at developing a customizable and fashionable women footwear upper and an innovative service providing customers with personalization of the shoe fitting at retail shop. SIS results revealed positive feedback from end users who assigned high value and expressed high interest on the proposed customizable shoes and in-shop personalization. Since the new product-service has been successfully created and validated at small scale, there is a strong case to demonstrate that the process and concept can be extended and able to overcome the barriers that are currently stopping the solution to be commercialized. The challenges to face in the project are: (1) To scale-up the range of upper materials to creating new smart textile based composites that facilitate to cover a wider footwear market segment. (2) To extend the footwear women models able to be personalized in order to fulfil the target needs and increasing the commercial scope of the product-service. (3) To develop the industrialization of the product manufacturing system. (4) To upgrade the novel customization process to a pre-commercial service, adapting the required customization shop tool to retail channel needs. (5) To validate the new improvements expected, including temporary in-shop pilot testing to reach the standard specification for the product-service, as well as outlining the most profitable business exploitation through further analysis. The new consortium is composed of four original partners from SIS project (Calzamedi, Texinov, Nimesis and IBV) and two retailing distributors (OrtoTwins and TechnoBoots). The outcomes produced will allow the consortium to execute suitable marketing actions, enhancing SMEs to commercially exploit and service the market after project ends.'