NANO-TV

Enhancing public awareness on the results of European research actions on Nanosciences and Nanotechnologies through the professional use of television media and the internet

 Partecipanti

Mappa

 Word cloud

Esplora la "nuvola delle parole (Word Cloud) per avere un'idea di massima del progetto.

 Obiettivo del progetto (Objective)

'The strategic objective of NANO-TV is 'TO CONTRIBUTE TO THE DEVELOPMENT OF PUBLIC AWARENESS ON EUROPEAN RESEARCH ON NANOSCIENCES AND NANOTECHNOLOGIES IN ALL EUROPEAN COUNTRIES THROUGH THE PROFESSIONAL USE OF TELEVISION MEDIA AND THE INTERNET'. The project will: • Highlight the key results from the Nanotechnologies Theme. • Create a series of 14 high-quality free-of-rights Video News Releases (VNRs) for the general public on the basis of the key results of the research. • Include all 14 released VNRs into the broadcasting mainstream of the European TV stations by implementing a consolidated communication model involving the totality of the national European TV media. • Establish a sound science-based dialogue on nano issues by introducing all released VNRs and the associated written materials (articles, press releases, etc.) into a series of highly references internet platforms. • Monitor the results of the project and assess its achievements and success, by assessing the overall impact of the project and collecting actual broadcasts made by European TV stations and include them on a DVD at the end of the project, for future use and exploitation. The expected measurable results of NANO-TV are: • To have each of its audiovisual production broadcast by at least 10 major national TV stations throughout Europe. • To reach an overall public TV audience of several tens of millions people. • To track as many broadcasts as possible and to retrieve, for each broadcast, broadcasters’ edit. • To provide a measure of the overall media impact of the project.'

Introduzione (Teaser)

Researchers have been working with film producers to create a series of videos that highlight work being done in nanosciences and nanotechnologies to the general public.

Descrizione progetto (Article)

From the creation of artificial limbs with a sense of touch, to car windscreens with embedded electronic screens, developments in nanosciences and technologies have the potential to revolutionise our lives. However, public appreciation of these ground-breaking developments is generally low.

The EU-funded 'Enhancing public awareness on the results of European research actions on nanosciences and nanotechnologies through the professional use of television media' (NANO-TV) research project raised awareness of the work done by European scientists in the nano fields through a series of ready-to-broadcast video clips. Researchers from a leading nanotechnology institute worked with film production companies to produce 14 video news releases (VNRs) on different nanotechnology-related developments. The VNRs can be shown directly by broadcasters rights-free or edited to fit their own formats. NANO-TV has also produced accompanying materials such as press releases and articles, with all material directly accessible on a web platform.

Each of the VNRs created during the two-year project is expected to be shown by at least 10 national TV stations, reaching a viewing audience of several tens of millions of people.