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Disruptive Technology for the Global Laundry Equipment Market

Total Cost €


EC-Contrib. €






 LIRON-2020 project word cloud

Explore the words cloud of the LIRON-2020 project. It provides you a very rough idea of what is the project "LIRON-2020" about.

consumption    horizon    apparatus    ip    cleaning    billion    tear    garments    inventing    demand    market    water    19    gt    laundry    energy    prices    approximately    economic    predictions    prepare    woodrow    optimum       scientific    investment    globally    million    industry    wear    time    laundered    liron    electricity    benefits    2020    36    limited    informal    massively    drive    trade    potentially    fabric    worldwide    shirts    revolutionise    home    expand    business    environmental    consumers    efficient    lives    company    global    easier    lifestyle    disruptive    total    840    metres    residential    washing    feasibility    leverage    world    validate    opportunity    utilise    efficiency    route    wsl    62    strengthen    performance    1billion    strategy    appetite    partnership    laser    portfolio    conventional    constant    offers    innovative    first    commercialising    cubic    soaring    domestic    machines    proven    2030   

Project "LIRON-2020" data sheet

The following table provides information about the project.


Organization address
address: 26 BARN LANE - GOLBORNE
postcode: WA33NX
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2014
 Duration (year-month-day) from 2014-10-01   to  2015-03-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

LIRON 2020 addresses the €Multi-Billion global market for domestic laundry equipment with a highly innovative, disruptive technology that will revolutionise the industry and provide significant economic, lifestyle and environmental benefits.

There are an estimated 840 million domestic washing machines in use worldwide, with predictions of 36% growth by 2020 and 62% by 2030. Together, these washing machines account for approximately 2% of the total residential sector electricity consumption and utilise about 19 billion cubic metres of water per year.

With energy and water prices soaring there is a constant drive towards more energy- and water-efficient laundry technology within the home. In addition, there is a further demand from consumers to make their lives easier and improve the time-efficiency of their laundry process.

Woodrow Scientific Limited (WSL) was established to address this need, inventing methods and apparatus that enable “on demand” cleaning of garments with massively reduced electricity and water consumption and without the fabric wear and tear of conventional washing machines.

The technical feasibility of WSL’s LIRON™ technology has been proven with the world’s first laser-laundered shirts and informal consumer research has identified a market appetite for the unique technology and lifestyle benefits it offers.

The LIRON-2020 project presents an opportunity for WSL to further evaluate the market feasibility and identify the optimum route to commercialising the technology for this >€1Billion global market.

Horizon 2020 funding will enable the company to further validate the performance benefits of its unique technology, strengthen and expand its IP portfolio and prepare the business strategy to leverage further investment / partnership and (potentially) Phase 2 project funding required to exploit the technology globally.

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The information about "LIRON-2020" are provided by the European Opendata Portal: CORDIS opendata.

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