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BIDAMARK SIGNED

BIg DAta-driven MARKeting for better competitiveness

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 BIDAMARK project word cloud

Explore the words cloud of the BIDAMARK project. It provides you a very rough idea of what is the project "BIDAMARK" about.

big    data    foundation    makers    marketing    career    learning    teaching    industry    decision    services    french    complementary    journal    pls    usa    networks    diverse    adopting    adoption    builds    innovation    critical    competitive    businesses    france    primary    articles    bidamark    performance    tools    answer    conference    creation    software    pi    question    skills    business    lack    steep    equation    course    durable    succeed    theoretical    meet    structural    slow    acquire    bdm    superior    expertise    training    digital    source    job    quantitative    perfect    interdisciplinary    principal    opportunity    influence    methodological    papers    curve    positively    consequently    customer    economy    improvement    methodology    visibility    competitiveness    economies    recommendations    academic    advantage    exist    sectors    language    fortunately    goods    survey    publication    collaborations    issue    regarding    firms    springboard    investigator    drive    later   

Project "BIDAMARK" data sheet

The following table provides information about the project.

Coordinator
UNIVERSITE TOULOUSE 1 CAPITOLE 

Organization address
address: RUE DU DOYEN GABRIEL MARTY 2
city: TOULOUSE
postcode: 31042
website: www.univ-tlse1.fr

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website http://www.bidamark-project.eu/
 Total cost 173˙076 €
 EC max contribution 173˙076 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2014
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2017-05-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITE TOULOUSE 1 CAPITOLE FR (TOULOUSE) coordinator 173˙076.00

Map

 Project objective

Big data analysis has become a source of competitive advantage for businesses and even whole economies. Big data is indeed a critical issue for the digital economy, innovation and services that are expected to drive growth and job creation in the EU. Compared to the USA, however, the EU has been slow in the adoption of big data analysis. Fortunately, big data opportunities still exist in many business sectors to improve the competitiveness of European firms. In particular, performance may be improved by making use of big customer data to offer goods and services that better meet customer needs, i.e., “big data-driven marketing (BDM)”. However, adopting BDM has a steep learning curve due to organizations’ lack of understanding regarding the diverse factors required to succeed. The BIDAMARK project aims to assess the impact of different success factors on BDM, and consequently on firms’ ability to achieve superior customer performance. To answer this question, a comparative analysis between France- and US-based firms, and between industry sectors, will be implemented. A quantitative survey methodology will be applied with structural equation modelling (PLS) as the primary analysis method. This project is a perfect springboard for the Principal Investigator (PI) through the opportunity to build durable research networks, and acquire new skills that are complementary with his current expertise. New skills include research skills (theoretical and methodological), technical skills (use of new software tools), project management skills (lead of interdisciplinary project), language skills (French), and training skills (course teaching). Moreover, the publication of conference papers (later developed into high-impact journal articles) and recommendations for decision-makers will contribute to the improvement of the visibility of the PI’s research, and positively influence his academic career. Finally, this project builds a foundation for future collaborations.

 Publications

year authors and title journal last update
List of publications.
2017 Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS
BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE.
published pages: , ISSN: , DOI: 10.5281/zenodo.823648
2019-06-14
2016 Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS
BIG DATA ANALYTICS USE IN CUSTOMER RELATIONSHIP MANAGEMENT: ANTECEDENTS AND PERFORMANCE IMPLICATIONS
published pages: , ISSN: , DOI: 10.5281/zenodo.823640
2019-06-14
2017 Suoniemi, Samppa
BIDAMARK Project Results: Recommendations for EU Policymakers and Enterprises
published pages: , ISSN: , DOI: 10.5281/zenodo.831718
2019-06-14
2017 Suoniemi, Samppa Meyer-Waarden, Lars Munzel, Andreas Zablah, Alex R. Straub, Detmar W.
USE OF BIG DATA ANALYTICS FOR CUSTOMER RELATIONSHIP MANAGEMENT: POINT OF PARITY OR SOURCE OF COMPETITIVE ADVANTAGE?
published pages: , ISSN: , DOI: 10.5281/zenodo.823666
2019-06-14
2017 Suoniemi, Samppa, University of Toulouse Capitole-IAE/CRM-CNRS Meyer-Waarden, Lars, University of Toulouse Capitole-IAE/CRM-CNRS Munzel, Andreas, University of Toulouse Capitole-IAE/CRM-CNRS
BIG DATA-DRIVEN MARKETING: AN ABSTRACT
published pages: , ISSN: , DOI: 10.5281/zenodo.823652
2019-06-14
2017 Suoniemi, Samppa Zablah, Alex R. Straub, Detmar W. Meyer-Waarden, Lars Munzel, Andreas
BIG DATA RESOURCES, MARKETING CAPABILITIES, AND FIRM PERFORMANCE: THE MODERATING EFFECT OF CHOICE OF BUSINESS STRATEGY
published pages: , ISSN: , DOI: 10.5281/zenodo.823660
2019-06-14

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The information about "BIDAMARK" are provided by the European Opendata Portal: CORDIS opendata.

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