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VisuaLook

Novel clothing e-commerce application for reliable size assignment and realistic fitting visualization

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 VisuaLook project word cloud

Explore the words cloud of the VisuaLook project. It provides you a very rough idea of what is the project "VisuaLook" about.

encouraged    iacute    buyers    introduce    ready    solution    3d    share    ratio    clients    40    photorealistic    technologies    expansion    integration    ending    retailers    bad    apparel    perform    garment    outline    market    communication    asdim    environment    firstly    personal    final    ict    pilot    buying    disruptive    returns    commerce    industry    possibility    software    fast    innovative    innovation    sectors    position    return    commercialisation    conduct    plan    relies    supports    core    retailer    elaboration    capture    strategy    mobile    commercialization    rate    adoption    goods    clothing    sales    visualize    architecture    fitting    integrating    barrier    realistic    business    look    fit    company    75    feasibility    visualization    web    accounts    point    assignment    regulatory    body    virtual    shopping    online    tecnolog    causing    visualook    shoppers    geometry    decision    size    fashion    highest    reference    competitive    manufactures    realistically    avatar    focal   

Project "VisuaLook" data sheet

The following table provides information about the project.

Coordinator		 TECNOLOGIAS DIM SL 

Organization address
address: PASEO FLORENCIA 18 ESC 3 PLANTA 4 PUERTA A
city: MURCIA
postcode: 30010
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website http://tecnologiasdim.es
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-02-01   to  2015-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    TECNOLOGIAS DIM SL ES (MURCIA) coordinator 50˙000.00

Map

 Project objective

E-commerce has become a focal point of expansion and growth for the consumer goods industry. However, clothing market still accounts for a low ratio of online sales compared to more established sectors. Online apparel retailers have a 40% return rate, the highest in e-commerce, being bad fit the main barrier for the online market and causing 75% of these returns. In addition, final buying decision for fashion shoppers relies on the possibility to visualize realistically the look and fit of the garment and this is not possible with the current available technologies.

The overall objective of TecnologíasDIM with this innovation project is to introduce in the clothing e-commerce market a disruptive web-based application (VisuaLook) for reliable size assignment and realistic fitting visualization integrating advanced ICT technologies: mobile application to capture the ‘personal avatar’ (3D body geometry and photorealistic visualization), web-based virtual try on software, and ICT architecture that supports the integration and communication. We expect to reach a leading position in the market, increasing rapidly the market share and sales of the company, encouraged by an innovative and competitive solution for our clients (clothing manufactures and e-retailers) and an easy and fast adoption of the end users (e-buyers), becoming a reference for clothing e-commerce.

Firstly, we will conduct a feasibility study in Phase 1 in order to assess the integration of the core technologies, the shopping experience outline, the regulatory issues and the commercialisation strategy, ending with the elaboration of a comprehensive business plan. In Phase 2 we will perform a pilot study to demonstrate VisuaLook in a real environment with the collaboration of a relevant e-retailer of the clothing sector. VisuaLook will be ready for commercialization in Phase 3.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "VISUALOOK" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "VISUALOOK" are provided by the European Opendata Portal: CORDIS opendata.

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