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VisuaLook

Novel clothing e-commerce application for reliable size assignment and realistic fitting visualization

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 VisuaLook project word cloud

Explore the words cloud of the VisuaLook project. It provides you a very rough idea of what is the project "VisuaLook" about.

integration    highest    75    buying    perform    40    clothing    commercialisation    sales    realistic    share    adoption    photorealistic    retailers    market    strategy    visualook    manufactures    causing    communication    firstly    encouraged    introduce    conduct    solution    asdim    pilot    outline    technologies    garment    personal    commercialization    online    barrier    decision    retailer    innovative    supports    integrating    realistically    shopping    shoppers    competitive    apparel    focal    core    virtual    sectors    capture    goods    elaboration    environment    size    iacute    3d    visualization    tecnolog    fit    web    software    innovation    accounts    reference    return    disruptive    ready    relies    body    position    regulatory    geometry    possibility    company    fast    ict    final    expansion    architecture    mobile    industry    bad    fitting    buyers    ending    look    returns    commerce    ratio    assignment    business    rate    point    avatar    fashion    feasibility    clients    visualize    plan   

Project "VisuaLook" data sheet

The following table provides information about the project.

Coordinator		 TECNOLOGIAS DIM SL 

Organization address
address: PASEO FLORENCIA 18 ESC 3 PLANTA 4 PUERTA A
city: MURCIA
postcode: 30010
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website http://tecnologiasdim.es
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-02-01   to  2015-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    TECNOLOGIAS DIM SL ES (MURCIA) coordinator 50˙000.00

Map

 Project objective

E-commerce has become a focal point of expansion and growth for the consumer goods industry. However, clothing market still accounts for a low ratio of online sales compared to more established sectors. Online apparel retailers have a 40% return rate, the highest in e-commerce, being bad fit the main barrier for the online market and causing 75% of these returns. In addition, final buying decision for fashion shoppers relies on the possibility to visualize realistically the look and fit of the garment and this is not possible with the current available technologies.

The overall objective of TecnologíasDIM with this innovation project is to introduce in the clothing e-commerce market a disruptive web-based application (VisuaLook) for reliable size assignment and realistic fitting visualization integrating advanced ICT technologies: mobile application to capture the ‘personal avatar’ (3D body geometry and photorealistic visualization), web-based virtual try on software, and ICT architecture that supports the integration and communication. We expect to reach a leading position in the market, increasing rapidly the market share and sales of the company, encouraged by an innovative and competitive solution for our clients (clothing manufactures and e-retailers) and an easy and fast adoption of the end users (e-buyers), becoming a reference for clothing e-commerce.

Firstly, we will conduct a feasibility study in Phase 1 in order to assess the integration of the core technologies, the shopping experience outline, the regulatory issues and the commercialisation strategy, ending with the elaboration of a comprehensive business plan. In Phase 2 we will perform a pilot study to demonstrate VisuaLook in a real environment with the collaboration of a relevant e-retailer of the clothing sector. VisuaLook will be ready for commercialization in Phase 3.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "VISUALOOK" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "VISUALOOK" are provided by the European Opendata Portal: CORDIS opendata.

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