Opendata, web and dolomites


PFMaker, the Advanced Interactive Video Tool

Total Cost €


EC-Contrib. €






 PFMaker project word cloud

Explore the words cloud of the PFMaker project. It provides you a very rough idea of what is the project "PFMaker" about.

tech    entertainment    engagement    young    adds    171    interactivity    purpose    shake    consumers    accelerators    executive    named    67    playfilm    content    stage    81    give    team    3d    innovation    intrusive    programs    boring    click    pfmaker    50    international    bothering    ad    reduce    interactions    deeper    producing    roll    entire    consuming    image    risks    sharing    investment    format    pilot    ecosystem    marketers    profitable    startup       market    point    tested    tool    close    feasibility    graphics    consist    15    value    billion    skip    digital    overcome    almost    minimize    big    time    viewers    interactive    ways    dollar    option    varied    expensive    augmented    video    companies    unprofitable    interrupt    shown    accessing    advertising    received    understand    barely    ads    ipr    scores    environment    creation    spending    total    online    verify    videos    experiences    92    create    contents    quick    engage    industry    people   

Project "PFMaker" data sheet

The following table provides information about the project.


Organization address
postcode: 46024
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-05-01   to  2015-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    PLAYFILM SL ES (VALENCIA) coordinator 50˙000.00


 Project objective

People are accessing, consuming and sharing content in more varied ways than ever, and marketers have scores of new opportunities to understand, reach, and engage with consumers. Up to this point, companies are spending 171 billion dollar in digital advertising per year. However, online advertising is intrusive, boring and even bothering. Almost a 92% of people give up Pre-Roll ads with the option Skip-Ad, when this option is not shown, 15% of people close the entire video to avoid the ad. In-Video Ads doesn’t work better, 15% of viewers close the image shown at bottom, barely a 3% click on that kind of ad.

In order to overcome these problems we have tested in a relevant environment a new interactive video format that increases user engagement. In spite of this, producing interactive video contents is still expensive and barely unprofitable, thus increasing the total production costs up to a 50%. The purpose of this innovation project is to develop a new tool and interactivity market ecosystem to create fully advanced interactive experiences in a cost effective and profitable way. This tool will be named PFMaker and will reduce the time of production of an interactive video by a 67% and its development costs by up to 81%. This tool will allow the quick creation of interactive videos with advanced user interactions such as 3D Graphics and Augmented Reality. At this stage we have conducted a pilot project to verify the interest in a relevant environment, but a deeper feasibility study is needed in order to minimize the investment risks. Our feasibility study will consist of an international market and user research and an IPR analysis. PlayFilm is a young tech startup, with greatly experienced executive team, that has already received the interest of big companies and support of the accelerators programs. PlayFilm aims to shake the entertainment industry through a new advertising format which not only does not interrupt the user experience, but also adds value

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "PFMAKER" project.

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Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "PFMAKER" are provided by the European Opendata Portal: CORDIS opendata.

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