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PFMaker

PFMaker, the Advanced Interactive Video Tool

Total Cost €

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EC-Contrib. €

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Partnership

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 PFMaker project word cloud

Explore the words cloud of the PFMaker project. It provides you a very rough idea of what is the project "PFMaker" about.

interactive    value    minimize    startup    shown    verify    accelerators    named    ecosystem    tech    92    roll    close    marketers    producing    bothering    purpose    videos    industry    innovation    feasibility    viewers    international    tested    contents    market    boring    expensive    team    pfmaker    intrusive    dollar    point    ipr    entertainment    consuming    deeper    advertising    received    companies    shake    interactivity    option    pilot    give    click    engage    programs    tool    young    scores    3d    investment    skip    67    entire    graphics    sharing    unprofitable    ad    creation    experiences    spending    reduce    adds    consumers    interrupt    engagement    online    81    understand    environment    almost    big    ways    varied    ads    barely    stage    video       people    interactions    billion    playfilm    content    executive    format    accessing    50    image    quick    total    create    15    risks    profitable    time    overcome    digital    171    augmented    consist   

Project "PFMaker" data sheet

The following table provides information about the project.

Coordinator
PLAYFILM SL 

Organization address
address: LUGAR MUELLES SN MARINA REAL JUAN CARLOS I EDIF LANZADERA
city: VALENCIA
postcode: 46024
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website http://playfilm.tv/pfmaker
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-05-01   to  2015-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    PLAYFILM SL ES (VALENCIA) coordinator 50˙000.00

Map

 Project objective

People are accessing, consuming and sharing content in more varied ways than ever, and marketers have scores of new opportunities to understand, reach, and engage with consumers. Up to this point, companies are spending 171 billion dollar in digital advertising per year. However, online advertising is intrusive, boring and even bothering. Almost a 92% of people give up Pre-Roll ads with the option Skip-Ad, when this option is not shown, 15% of people close the entire video to avoid the ad. In-Video Ads doesn’t work better, 15% of viewers close the image shown at bottom, barely a 3% click on that kind of ad.

In order to overcome these problems we have tested in a relevant environment a new interactive video format that increases user engagement. In spite of this, producing interactive video contents is still expensive and barely unprofitable, thus increasing the total production costs up to a 50%. The purpose of this innovation project is to develop a new tool and interactivity market ecosystem to create fully advanced interactive experiences in a cost effective and profitable way. This tool will be named PFMaker and will reduce the time of production of an interactive video by a 67% and its development costs by up to 81%. This tool will allow the quick creation of interactive videos with advanced user interactions such as 3D Graphics and Augmented Reality. At this stage we have conducted a pilot project to verify the interest in a relevant environment, but a deeper feasibility study is needed in order to minimize the investment risks. Our feasibility study will consist of an international market and user research and an IPR analysis. PlayFilm is a young tech startup, with greatly experienced executive team, that has already received the interest of big companies and support of the accelerators programs. PlayFilm aims to shake the entertainment industry through a new advertising format which not only does not interrupt the user experience, but also adds value

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "PFMAKER" project.

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Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "PFMAKER" are provided by the European Opendata Portal: CORDIS opendata.

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