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DBRLive

Accelerating innovative augmented reality broadcast applications through new industrial camera design

Total Cost €

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EC-Contrib. €

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Partnership

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Project "DBRLive" data sheet

The following table provides information about the project.

Coordinator
SUPPONOR OY 

Organization address
address: TEKNIIKANTIE 12
city: ESPOO
postcode: 2150
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Finland [FI]
 Project website http://www.supponor.com
 Total cost 1˙725˙000 €
 EC max contribution 1˙207˙500 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2014
 Funding Scheme SME-2
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2019-04-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SUPPONOR OY FI (ESPOO) coordinator 1˙207˙500.00

Map

 Project objective

The proposed business innovation project will accelerate the scaling of a unique and innovative technology platform, already proven and in early stage market adoption, developed by Supponor, a European SME with a track record of unique technology expertise and commercial potential. The platform, DBRLive, is a software and hardware based technology system bringing together near infrared physics, advanced camera optics and integration techniques with television broadcasters to enable the real time replacement of physical advertising signage in sports broadcasts with virtual content targeted simultaneously at multiple audiences (e.g. different regional language versions). DBRLive is in early stage commercial use/trials with a variety of the world’s leading sports – e.g. top soccer leagues in Spain, Italy and UK, and leading global ice hockey and basketball leagues. The outcome of the project will be to simplify, miniaturise and scale a key layer of the technology solution, namely the camera used to capture real life images and provide the data required for augmented reality applications such as virtual graphics insertions. The project would lay the groundwork for an all-in-one camera that would enable augmented reality applications. DBRLive is one such application – however, such a camera would spur a range of novel augmented reality application development within sports and other types of broadcasting / production (e.g. event TV, movies). Customers include major camera manufacturers (e.g. Sony, Grass Valley) wishing to acquire new IP/hardware; broadcasters and production companies seeking to deploy augmented reality applications. No such solution is currently available. Supponor’s current systems are the only way of enabling such applications. The project would provide a platform for taking Supponor’s unique expertise developed over 14 years to the next level – allowing the European SME sector to be a key driver of the next generation of the broadcasting industry.

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The information about "DBRLIVE" are provided by the European Opendata Portal: CORDIS opendata.

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