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ORCHEXTRA

A disruptive innovation in mobile marketing and business intelligence for drastically increasing SMEs competitiveness

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 ORCHEXTRA project word cloud

Explore the words cloud of the ORCHEXTRA project. It provides you a very rough idea of what is the project "ORCHEXTRA" about.

retailing    competitiveness    times    services    intelligence    generation    bottle    2d    transmit    whatever    bi    provider    survey    comments    organisation    cooperative    fidelity    orchextra    players    creation    notifications    added    intends    datamatrix    cheaper    behavioural    idea    profile    crm    data    brand    pricing    sme    personalized    promotions    transform    indoor    purchase    customer    tools    scalable    scanning    business    big    codes    web    final    aggregated    actions    consumers    innovating    platform    truly    barcode    packaging    promo    learning    marketing    industrial    geofencing    smes    drive    fundamental    made    scheme    affordable    smart    image    situation    gigigo    layers    ean    outdoor    purchasing    customers    demographic    beacon    rewards    recognition    patterns    complementary    retweet    barcodes    logo    info    likes    size    gain    anonymised    content    solutions    machine    push    envisions    coupons    proximity    granting    location    engagement    service    deeper    triggers    strategies    monitor    hundred    mobile    jobs    tailor   

Project "ORCHEXTRA" data sheet

The following table provides information about the project.

Coordinator		 GIGIGO MOBILE SERVICES SL 

Organization address
address: CALLE DOCTOR ZAMENHOF, 36 BIS 1 A
city: MADRID
postcode: 28027
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website http://www.orchextra.io
 Total cost 1˙297˙843 €
 EC max contribution 908˙490 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2014
 Funding Scheme SME-2
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    GIGIGO MOBILE SERVICES SL ES (MADRID) coordinator 908˙490.00

Map

 Project objective

GIGIGO envisions becoming the leading business intelligence and mobile marketing provider for SMEs in the retailing field, through the development of a low cost and highly scalable product that will allow any SME to design, monitor and exploit advanced business intelligence (BI), big data analysis and mobile marketing tools that currently are only affordable by large industrial players. ORCHEXTRA pricing scheme makes the service one hundred times cheaper than current tailor-made solutions. ORCHEXTRA intends to transform the way in which SMEs drive their marketing strategies and exploit business intelligence tools. ORCHEXTRA will provide comprehensive support to SMEs in: • Smart Packaging. Enhance the information and services provided within the product packaging through barcode scanning, promotions, engagement & fidelity measures, etc. • Image recognition. Barcodes (2D codes, datamatrix, EAN…) and also image recognition (brand logo, bottle, can…). • Intelligence layers. Big Data, Machine Learning, Customer behavioural patterns. Business intelligence, Triggers (demographic info, location, CRM…). Intelligence layers will be based on the analysis of aggregated anonymised data from all the platform customers creating a truly cooperative big data platform for SMEs. • Consumers’ behaviour. Gain a much deeper knowledge on final customers, their purchasing processes, complementary products, demographic profile. • Proximity marketing. Geofencing (outdoor), Beacon (indoor & outdoor). • Personalized actions. Push notifications. Web mobile (content, promo, survey...). User Generation content (likes, comments, retweet…). Purchase/Order. Rewards and coupons. Granting SMEs access to such high-added value services will enhance their competitiveness and contribute to the creation of growth and jobs in Europe. With this project we will contribute to transmit one fundamental idea: Every organisation is capable of innovating whatever their activity, size or situation.

 Deliverables

List of deliverables.
Communication and dissemination plan Documents, reports 2019-07-25 13:12:09

Take a look to the deliverables list in detail:  detailed list of ORCHEXTRA deliverables.

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The information about "ORCHEXTRA" are provided by the European Opendata Portal: CORDIS opendata.

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