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ORCHEXTRA

A disruptive innovation in mobile marketing and business intelligence for drastically increasing SMEs competitiveness

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 ORCHEXTRA project word cloud

Explore the words cloud of the ORCHEXTRA project. It provides you a very rough idea of what is the project "ORCHEXTRA" about.

creation    proximity    bottle    tailor    location    smart    marketing    provider    retweet    complementary    triggers    recognition    service    codes    transform    gain    purchase    mobile    size    truly    situation    indoor    patterns    promo    platform    envisions    beacon    scalable    monitor    learning    added    notifications    cooperative    demographic    tools    outdoor    logo    services    affordable    crm    rewards    transmit    coupons    machine    players    actions    data    promotions    layers    drive    intelligence    barcodes    smes    innovating    business    deeper    granting    customers    times    ean    competitiveness    purchasing    big    survey    info    packaging    organisation    likes    barcode    scheme    bi    final    jobs    push    2d    whatever    strategies    idea    anonymised    web    fundamental    made    consumers    aggregated    retailing    fidelity    pricing    behavioural    brand    datamatrix    profile    engagement    geofencing    orchextra    solutions    intends    generation    scanning    content    customer    image    comments    cheaper    industrial    personalized    sme    gigigo    hundred   

Project "ORCHEXTRA" data sheet

The following table provides information about the project.

Coordinator		 GIGIGO MOBILE SERVICES SL 

Organization address
address: CALLE DOCTOR ZAMENHOF, 36 BIS 1 A
city: MADRID
postcode: 28027
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website http://www.orchextra.io
 Total cost 1˙297˙843 €
 EC max contribution 908˙490 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2014
 Funding Scheme SME-2
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    GIGIGO MOBILE SERVICES SL ES (MADRID) coordinator 908˙490.00

Map

 Project objective

GIGIGO envisions becoming the leading business intelligence and mobile marketing provider for SMEs in the retailing field, through the development of a low cost and highly scalable product that will allow any SME to design, monitor and exploit advanced business intelligence (BI), big data analysis and mobile marketing tools that currently are only affordable by large industrial players. ORCHEXTRA pricing scheme makes the service one hundred times cheaper than current tailor-made solutions. ORCHEXTRA intends to transform the way in which SMEs drive their marketing strategies and exploit business intelligence tools. ORCHEXTRA will provide comprehensive support to SMEs in: • Smart Packaging. Enhance the information and services provided within the product packaging through barcode scanning, promotions, engagement & fidelity measures, etc. • Image recognition. Barcodes (2D codes, datamatrix, EAN…) and also image recognition (brand logo, bottle, can…). • Intelligence layers. Big Data, Machine Learning, Customer behavioural patterns. Business intelligence, Triggers (demographic info, location, CRM…). Intelligence layers will be based on the analysis of aggregated anonymised data from all the platform customers creating a truly cooperative big data platform for SMEs. • Consumers’ behaviour. Gain a much deeper knowledge on final customers, their purchasing processes, complementary products, demographic profile. • Proximity marketing. Geofencing (outdoor), Beacon (indoor & outdoor). • Personalized actions. Push notifications. Web mobile (content, promo, survey...). User Generation content (likes, comments, retweet…). Purchase/Order. Rewards and coupons. Granting SMEs access to such high-added value services will enhance their competitiveness and contribute to the creation of growth and jobs in Europe. With this project we will contribute to transmit one fundamental idea: Every organisation is capable of innovating whatever their activity, size or situation.

 Deliverables

List of deliverables.
Communication and dissemination plan Documents, reports 2019-07-25 13:12:09

Take a look to the deliverables list in detail:  detailed list of ORCHEXTRA deliverables.

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The information about "ORCHEXTRA" are provided by the European Opendata Portal: CORDIS opendata.

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