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ORCHEXTRA

A disruptive innovation in mobile marketing and business intelligence for drastically increasing SMEs competitiveness

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 ORCHEXTRA project word cloud

Explore the words cloud of the ORCHEXTRA project. It provides you a very rough idea of what is the project "ORCHEXTRA" about.

creation    retailing    behavioural    aggregated    players    indoor    barcodes    logo    marketing    gigigo    business    info    scalable    web    pricing    affordable    orchextra    actions    intends    tools    tailor    big    layers    mobile    generation    learning    coupons    fidelity    geofencing    promotions    survey    bi    image    scheme    granting    service    outdoor    scanning    bottle    situation    consumers    strategies    triggers    recognition    services    complementary    purchasing    intelligence    profile    likes    ean    codes    customers    proximity    added    brand    machine    cheaper    times    transmit    data    smart    industrial    purchase    personalized    retweet    provider    size    idea    packaging    push    drive    beacon    comments    smes    truly    demographic    patterns    hundred    content    whatever    2d    jobs    final    sme    platform    promo    customer    innovating    transform    location    datamatrix    anonymised    competitiveness    made    rewards    deeper    envisions    gain    crm    notifications    cooperative    barcode    engagement    solutions    monitor    organisation    fundamental   

Project "ORCHEXTRA" data sheet

The following table provides information about the project.

Coordinator		 GIGIGO MOBILE SERVICES SL 

Organization address
address: CALLE DOCTOR ZAMENHOF, 36 BIS 1 A
city: MADRID
postcode: 28027
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website http://www.orchextra.io
 Total cost 1˙297˙843 €
 EC max contribution 908˙490 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2014
 Funding Scheme SME-2
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    GIGIGO MOBILE SERVICES SL ES (MADRID) coordinator 908˙490.00

Map

 Project objective

GIGIGO envisions becoming the leading business intelligence and mobile marketing provider for SMEs in the retailing field, through the development of a low cost and highly scalable product that will allow any SME to design, monitor and exploit advanced business intelligence (BI), big data analysis and mobile marketing tools that currently are only affordable by large industrial players. ORCHEXTRA pricing scheme makes the service one hundred times cheaper than current tailor-made solutions. ORCHEXTRA intends to transform the way in which SMEs drive their marketing strategies and exploit business intelligence tools. ORCHEXTRA will provide comprehensive support to SMEs in: • Smart Packaging. Enhance the information and services provided within the product packaging through barcode scanning, promotions, engagement & fidelity measures, etc. • Image recognition. Barcodes (2D codes, datamatrix, EAN…) and also image recognition (brand logo, bottle, can…). • Intelligence layers. Big Data, Machine Learning, Customer behavioural patterns. Business intelligence, Triggers (demographic info, location, CRM…). Intelligence layers will be based on the analysis of aggregated anonymised data from all the platform customers creating a truly cooperative big data platform for SMEs. • Consumers’ behaviour. Gain a much deeper knowledge on final customers, their purchasing processes, complementary products, demographic profile. • Proximity marketing. Geofencing (outdoor), Beacon (indoor & outdoor). • Personalized actions. Push notifications. Web mobile (content, promo, survey...). User Generation content (likes, comments, retweet…). Purchase/Order. Rewards and coupons. Granting SMEs access to such high-added value services will enhance their competitiveness and contribute to the creation of growth and jobs in Europe. With this project we will contribute to transmit one fundamental idea: Every organisation is capable of innovating whatever their activity, size or situation.

 Deliverables

List of deliverables.
Communication and dissemination plan Documents, reports 2019-07-25 13:12:09

Take a look to the deliverables list in detail:  detailed list of ORCHEXTRA deliverables.

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The information about "ORCHEXTRA" are provided by the European Opendata Portal: CORDIS opendata.

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