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ORCHEXTRA

A disruptive innovation in mobile marketing and business intelligence for drastically increasing SMEs competitiveness

Total Cost €

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EC-Contrib. €

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Partnership

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 ORCHEXTRA project word cloud

Explore the words cloud of the ORCHEXTRA project. It provides you a very rough idea of what is the project "ORCHEXTRA" about.

brand    envisions    transform    machine    affordable    intelligence    orchextra    truly    info    triggers    platform    crm    demographic    pricing    smart    creation    indoor    industrial    push    promo    generation    web    innovating    cooperative    gigigo    personalized    likes    complementary    smes    solutions    codes    size    times    aggregated    bi    scalable    content    big    situation    competitiveness    retweet    layers    customer    purchasing    proximity    patterns    cheaper    image    added    intends    provider    ean    notifications    coupons    profile    beacon    jobs    strategies    outdoor    scheme    gain    organisation    2d    rewards    fundamental    tools    engagement    marketing    final    services    idea    hundred    fidelity    players    location    geofencing    anonymised    packaging    whatever    purchase    learning    consumers    survey    barcodes    business    drive    promotions    comments    sme    bottle    deeper    recognition    data    monitor    logo    retailing    barcode    behavioural    service    made    tailor    transmit    actions    datamatrix    granting    mobile    scanning    customers   

Project "ORCHEXTRA" data sheet

The following table provides information about the project.

Coordinator
GIGIGO MOBILE SERVICES SL 

Organization address
address: CALLE DOCTOR ZAMENHOF, 36 BIS 1 A
city: MADRID
postcode: 28027
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website http://www.orchextra.io
 Total cost 1˙297˙843 €
 EC max contribution 908˙490 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2014
 Funding Scheme SME-2
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    GIGIGO MOBILE SERVICES SL ES (MADRID) coordinator 908˙490.00

Map

 Project objective

GIGIGO envisions becoming the leading business intelligence and mobile marketing provider for SMEs in the retailing field, through the development of a low cost and highly scalable product that will allow any SME to design, monitor and exploit advanced business intelligence (BI), big data analysis and mobile marketing tools that currently are only affordable by large industrial players. ORCHEXTRA pricing scheme makes the service one hundred times cheaper than current tailor-made solutions. ORCHEXTRA intends to transform the way in which SMEs drive their marketing strategies and exploit business intelligence tools. ORCHEXTRA will provide comprehensive support to SMEs in: • Smart Packaging. Enhance the information and services provided within the product packaging through barcode scanning, promotions, engagement & fidelity measures, etc. • Image recognition. Barcodes (2D codes, datamatrix, EAN…) and also image recognition (brand logo, bottle, can…). • Intelligence layers. Big Data, Machine Learning, Customer behavioural patterns. Business intelligence, Triggers (demographic info, location, CRM…). Intelligence layers will be based on the analysis of aggregated anonymised data from all the platform customers creating a truly cooperative big data platform for SMEs. • Consumers’ behaviour. Gain a much deeper knowledge on final customers, their purchasing processes, complementary products, demographic profile. • Proximity marketing. Geofencing (outdoor), Beacon (indoor & outdoor). • Personalized actions. Push notifications. Web mobile (content, promo, survey...). User Generation content (likes, comments, retweet…). Purchase/Order. Rewards and coupons. Granting SMEs access to such high-added value services will enhance their competitiveness and contribute to the creation of growth and jobs in Europe. With this project we will contribute to transmit one fundamental idea: Every organisation is capable of innovating whatever their activity, size or situation.

 Deliverables

List of deliverables.
Communication and dissemination plan Documents, reports 2019-07-25 13:12:09

Take a look to the deliverables list in detail:  detailed list of ORCHEXTRA deliverables.

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The information about "ORCHEXTRA" are provided by the European Opendata Portal: CORDIS opendata.

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