Opendata, web and dolomites


A disruptive innovation in mobile marketing and business intelligence for drastically increasing SMEs competitiveness

Total Cost €


EC-Contrib. €






 ORCHEXTRA project word cloud

Explore the words cloud of the ORCHEXTRA project. It provides you a very rough idea of what is the project "ORCHEXTRA" about.

beacon    intelligence    truly    notifications    patterns    marketing    mobile    intends    layers    purchasing    barcodes    aggregated    complementary    organisation    personalized    bi    deeper    triggers    strategies    business    machine    sme    actions    image    info    solutions    competitiveness    final    codes    platform    purchase    pricing    envisions    profile    situation    proximity    indoor    cooperative    scalable    web    added    likes    size    learning    services    bottle    barcode    data    brand    recognition    hundred    push    smes    consumers    2d    location    engagement    smart    innovating    customer    monitor    gain    creation    fidelity    orchextra    packaging    affordable    drive    scheme    industrial    big    customers    geofencing    provider    transmit    tailor    crm    gigigo    generation    jobs    service    coupons    behavioural    datamatrix    granting    players    retailing    scanning    promotions    anonymised    promo    rewards    demographic    survey    cheaper    ean    retweet    tools    idea    logo    times    made    content    fundamental    whatever    comments    transform    outdoor   

Project "ORCHEXTRA" data sheet

The following table provides information about the project.


Organization address
city: MADRID
postcode: 28027
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website
 Total cost 1˙297˙843 €
 EC max contribution 908˙490 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2014
 Funding Scheme SME-2
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2016-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    GIGIGO MOBILE SERVICES SL ES (MADRID) coordinator 908˙490.00


 Project objective

GIGIGO envisions becoming the leading business intelligence and mobile marketing provider for SMEs in the retailing field, through the development of a low cost and highly scalable product that will allow any SME to design, monitor and exploit advanced business intelligence (BI), big data analysis and mobile marketing tools that currently are only affordable by large industrial players. ORCHEXTRA pricing scheme makes the service one hundred times cheaper than current tailor-made solutions. ORCHEXTRA intends to transform the way in which SMEs drive their marketing strategies and exploit business intelligence tools. ORCHEXTRA will provide comprehensive support to SMEs in: • Smart Packaging. Enhance the information and services provided within the product packaging through barcode scanning, promotions, engagement & fidelity measures, etc. • Image recognition. Barcodes (2D codes, datamatrix, EAN…) and also image recognition (brand logo, bottle, can…). • Intelligence layers. Big Data, Machine Learning, Customer behavioural patterns. Business intelligence, Triggers (demographic info, location, CRM…). Intelligence layers will be based on the analysis of aggregated anonymised data from all the platform customers creating a truly cooperative big data platform for SMEs. • Consumers’ behaviour. Gain a much deeper knowledge on final customers, their purchasing processes, complementary products, demographic profile. • Proximity marketing. Geofencing (outdoor), Beacon (indoor & outdoor). • Personalized actions. Push notifications. Web mobile (content, promo, survey...). User Generation content (likes, comments, retweet…). Purchase/Order. Rewards and coupons. Granting SMEs access to such high-added value services will enhance their competitiveness and contribute to the creation of growth and jobs in Europe. With this project we will contribute to transmit one fundamental idea: Every organisation is capable of innovating whatever their activity, size or situation.


List of deliverables.
Communication and dissemination plan Documents, reports 2019-07-25 13:12:09

Take a look to the deliverables list in detail:  detailed list of ORCHEXTRA deliverables.

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The information about "ORCHEXTRA" are provided by the European Opendata Portal: CORDIS opendata.

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