Opendata, web and dolomites


A disruptive innovation in mobile marketing and business intelligence for drastically increasing SMEs competitiveness

Total Cost €


EC-Contrib. €






 ORCHEXTRA project word cloud

Explore the words cloud of the ORCHEXTRA project. It provides you a very rough idea of what is the project "ORCHEXTRA" about.

affordable    scanning    learning    mobile    2d    organisation    times    recognition    promo    bottle    smes    retailing    deeper    intelligence    granting    smart    cheaper    innovating    idea    transform    data    sme    platform    logo    orchextra    cooperative    promotions    retweet    location    brand    truly    scalable    gigigo    image    service    personalized    players    solutions    whatever    generation    tools    likes    purchase    provider    packaging    fidelity    survey    big    made    creation    datamatrix    purchasing    intends    customer    customers    competitiveness    beacon    added    size    gain    proximity    engagement    consumers    business    patterns    rewards    strategies    tailor    codes    envisions    industrial    push    coupons    crm    anonymised    barcode    web    marketing    situation    indoor    bi    monitor    actions    geofencing    comments    behavioural    aggregated    transmit    demographic    notifications    layers    complementary    services    fundamental    outdoor    jobs    drive    triggers    barcodes    scheme    hundred    info    content    ean    final    machine    pricing    profile   

Project "ORCHEXTRA" data sheet

The following table provides information about the project.


Organization address
city: MADRID
postcode: 28027
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website
 Total cost 1˙297˙843 €
 EC max contribution 908˙490 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2014
 Funding Scheme SME-2
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2016-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    GIGIGO MOBILE SERVICES SL ES (MADRID) coordinator 908˙490.00


 Project objective

GIGIGO envisions becoming the leading business intelligence and mobile marketing provider for SMEs in the retailing field, through the development of a low cost and highly scalable product that will allow any SME to design, monitor and exploit advanced business intelligence (BI), big data analysis and mobile marketing tools that currently are only affordable by large industrial players. ORCHEXTRA pricing scheme makes the service one hundred times cheaper than current tailor-made solutions. ORCHEXTRA intends to transform the way in which SMEs drive their marketing strategies and exploit business intelligence tools. ORCHEXTRA will provide comprehensive support to SMEs in: • Smart Packaging. Enhance the information and services provided within the product packaging through barcode scanning, promotions, engagement & fidelity measures, etc. • Image recognition. Barcodes (2D codes, datamatrix, EAN…) and also image recognition (brand logo, bottle, can…). • Intelligence layers. Big Data, Machine Learning, Customer behavioural patterns. Business intelligence, Triggers (demographic info, location, CRM…). Intelligence layers will be based on the analysis of aggregated anonymised data from all the platform customers creating a truly cooperative big data platform for SMEs. • Consumers’ behaviour. Gain a much deeper knowledge on final customers, their purchasing processes, complementary products, demographic profile. • Proximity marketing. Geofencing (outdoor), Beacon (indoor & outdoor). • Personalized actions. Push notifications. Web mobile (content, promo, survey...). User Generation content (likes, comments, retweet…). Purchase/Order. Rewards and coupons. Granting SMEs access to such high-added value services will enhance their competitiveness and contribute to the creation of growth and jobs in Europe. With this project we will contribute to transmit one fundamental idea: Every organisation is capable of innovating whatever their activity, size or situation.


List of deliverables.
Communication and dissemination plan Documents, reports 2019-07-25 13:12:09

Take a look to the deliverables list in detail:  detailed list of ORCHEXTRA deliverables.

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The information about "ORCHEXTRA" are provided by the European Opendata Portal: CORDIS opendata.

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