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ORCHEXTRA

A disruptive innovation in mobile marketing and business intelligence for drastically increasing SMEs competitiveness

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 ORCHEXTRA project word cloud

Explore the words cloud of the ORCHEXTRA project. It provides you a very rough idea of what is the project "ORCHEXTRA" about.

gain    creation    fundamental    situation    survey    proximity    geofencing    engagement    orchextra    times    tools    promo    drive    intends    platform    actions    content    service    personalized    transform    smart    big    made    bi    info    generation    retweet    behavioural    beacon    players    solutions    transmit    granting    aggregated    customers    size    truly    affordable    scheme    scalable    added    innovating    organisation    promotions    logo    brand    final    mobile    ean    bottle    services    rewards    learning    gigigo    notifications    retailing    strategies    industrial    sme    customer    competitiveness    machine    datamatrix    indoor    web    triggers    2d    profile    cooperative    coupons    monitor    barcodes    anonymised    codes    business    consumers    intelligence    scanning    outdoor    purchasing    smes    patterns    push    pricing    layers    idea    envisions    comments    image    hundred    crm    likes    whatever    provider    recognition    fidelity    jobs    location    packaging    complementary    data    demographic    cheaper    marketing    deeper    purchase    tailor    barcode   

Project "ORCHEXTRA" data sheet

The following table provides information about the project.

Coordinator		 GIGIGO MOBILE SERVICES SL 

Organization address
address: CALLE DOCTOR ZAMENHOF, 36 BIS 1 A
city: MADRID
postcode: 28027
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website http://www.orchextra.io
 Total cost 1˙297˙843 €
 EC max contribution 908˙490 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2014
 Funding Scheme SME-2
 Starting year 2015
 Duration (year-month-day) from 2015-06-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    GIGIGO MOBILE SERVICES SL ES (MADRID) coordinator 908˙490.00

Map

 Project objective

GIGIGO envisions becoming the leading business intelligence and mobile marketing provider for SMEs in the retailing field, through the development of a low cost and highly scalable product that will allow any SME to design, monitor and exploit advanced business intelligence (BI), big data analysis and mobile marketing tools that currently are only affordable by large industrial players. ORCHEXTRA pricing scheme makes the service one hundred times cheaper than current tailor-made solutions. ORCHEXTRA intends to transform the way in which SMEs drive their marketing strategies and exploit business intelligence tools. ORCHEXTRA will provide comprehensive support to SMEs in: • Smart Packaging. Enhance the information and services provided within the product packaging through barcode scanning, promotions, engagement & fidelity measures, etc. • Image recognition. Barcodes (2D codes, datamatrix, EAN…) and also image recognition (brand logo, bottle, can…). • Intelligence layers. Big Data, Machine Learning, Customer behavioural patterns. Business intelligence, Triggers (demographic info, location, CRM…). Intelligence layers will be based on the analysis of aggregated anonymised data from all the platform customers creating a truly cooperative big data platform for SMEs. • Consumers’ behaviour. Gain a much deeper knowledge on final customers, their purchasing processes, complementary products, demographic profile. • Proximity marketing. Geofencing (outdoor), Beacon (indoor & outdoor). • Personalized actions. Push notifications. Web mobile (content, promo, survey...). User Generation content (likes, comments, retweet…). Purchase/Order. Rewards and coupons. Granting SMEs access to such high-added value services will enhance their competitiveness and contribute to the creation of growth and jobs in Europe. With this project we will contribute to transmit one fundamental idea: Every organisation is capable of innovating whatever their activity, size or situation.

 Deliverables

List of deliverables.
Communication and dissemination plan Documents, reports 2019-07-25 13:12:09

Take a look to the deliverables list in detail:  detailed list of ORCHEXTRA deliverables.

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The information about "ORCHEXTRA" are provided by the European Opendata Portal: CORDIS opendata.

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